---
title: "20mm safety eyes — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/20mm-safety-eyes"
last_updated: "2026-07-14T03:50:02.017Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 92% of clicks) — 20mm safety eyes doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 92% of clicks) — 20mm safety eyes doesn't clear our bar today."
  "og:title": "20mm safety eyes — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **20mm safety eyes**

**Skip it**

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 21Conversion 70Competition 7Returns 96Price range 10Avg price 34Brand share 8Review moat 70Quality gap 57

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****711.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.07**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$59K**

$59K/yr · 91K searches

**Price range**

**Bad****$5.16–$16.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**6**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- XKDOUS65% - MUCUNNIA11% - Opvixi8% - Vanblue7% - KIGEAPUEL6% - UPINS3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$12K40%$24K60%$35K80%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2![120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations](https://m.media-amazon.com/images/I/41WD7Fb8EeL.jpg)**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**4.2★49 rev](https://www.amazon.com/dp/B0FRDPCFBS) [3![Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals](https://m.media-amazon.com/images/I/41EyzIxJUGL.jpg)**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**4.7★319 rev](https://www.amazon.com/dp/B0CN6CSC2P) [4![MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)](https://m.media-amazon.com/images/I/51mw0OcMMkL.jpg)**MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)**MUCUNNIA**$16.07**4.4★766 rev](https://www.amazon.com/dp/B0CD3VGL4D) [5![160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)](https://m.media-amazon.com/images/I/51A2DaaFq-L.jpg)**160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)**KIGEAPUEL**$10.04**4.5★331 rev](https://www.amazon.com/dp/B0DLWB6S53)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations](https://m.media-amazon.com/images/I/41WD7Fb8EeL.jpg)**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**49 rev8mo ago](https://www.amazon.com/dp/B0FRDPCFBS) [![160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)](https://m.media-amazon.com/images/I/51A2DaaFq-L.jpg)**160PCS Large Safety Eyes for Amigurumi 3D Glitter Crochet Doll with Washers for DIY Puppets Bear Crafts Animals Amigurumi Making Supplies(12-18mm)**KIGEAPUEL**$10.04**331 rev1y ago](https://www.amazon.com/dp/B0DLWB6S53) [![UPINS 180Pieces 18 mm 3D Glitter Plastic Safety Eyes with Washers for Amigurumi Animal Moon Eyes Plastic Craft Doll Crochet Eyes for DIY of Puppet Bear Making Supplies (9 Colors)](https://m.media-amazon.com/images/I/51cCsqL41BL.jpg)**UPINS 180Pieces 18 mm 3D Glitter Plastic Safety Eyes with Washers for Amigurumi Animal Moon Eyes Plastic Craft Doll Crochet Eyes for DIY of Puppet Bear Making Supplies (9 Colors)**UPINS**$12.60**502 rev2y ago](https://www.amazon.com/dp/B0D3LLP1JM) [![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [![Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals](https://m.media-amazon.com/images/I/41EyzIxJUGL.jpg)**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**319 rev2y ago](https://www.amazon.com/dp/B0CN6CSC2P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 52%**](https://www.amazon.com/dp/B0CRYZTN3K) [![120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations](https://m.media-amazon.com/images/I/41WD7Fb8EeL.jpg)**120pcs 18mm 3D Glitter Safety Eyes for Amigurumi 6 Color Sparkle Safety Eyes with Washers for Crochet Animals Plush Stuffed Animals DIY Decorations**Opvixi**$6.81**4.2★**▲ 16%**](https://www.amazon.com/dp/B0FRDPCFBS) [![MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)](https://m.media-amazon.com/images/I/51mw0OcMMkL.jpg)**MUCUNNIA 180 Pcs 3D Glitter Safety Eyes for Amigurumi with Washers 12-30mm Trapezoid Safety Eyes for Crochet Animals Doll Eyes for Crocheting Stuffed Animal Eyes for DIY Christmas Decoration(6 Colors)**MUCUNNIA**$16.07**4.4★**▼ 21%**](https://www.amazon.com/dp/B0CD3VGL4D) [![Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals](https://m.media-amazon.com/images/I/41EyzIxJUGL.jpg)**Vanblue Upgraded Safety Eyes for Crocheting 18mm 40pcs Scratch-Resistant Black Crochet Eyes with Eco-Friendly Washer Snap on Easily and Securely Strong Amigurumi Eyes Smooth Edges for Stuffed Animals**Vanblue**$9.65**4.7★**▼ 24%**](https://www.amazon.com/dp/B0CN6CSC2P) [![MUCUNNIA 120pcs 18mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Animal Halloween Decorations(6 Colors)](https://m.media-amazon.com/images/I/41mi40FUJBL.jpg)**MUCUNNIA 120pcs 18mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Animal Halloween Decorations(6 Colors)**MUCUNNIA**$10.19**4.2★**▼ 39%**](https://www.amazon.com/dp/B0CCR34F9B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

2K2KPrime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“The quality of the safety eyes was fine”*

**Size-Overall**15%

*“come in a good variety of sizes”*

**Ease Of Use**13%

*“Easy to use”*

**Advertised Vs Actual Product**9%

*“Exactly as described”*

**Color**8%

*“The colors are so awesome and pretty”*

**Value For Money**7%

*“worth it”*

**Durability**4%

*“Super easy and durable”*

**Design-Overall**4%

*“i was able to add adorable eyes to my projects”*

**Security**2%

*“These are safe”*

**Scratch Resistance**2%

*“First off, I like that they were cautious enough to put a plastic guard over every eye to protect it from scratches”*

### **What buyers complain about **

**Size-Overall**23%

*“The backs don't fit”*

**Ease Of Use**13%

*“difficult even for me to use”*

**Quality-Overall**10%

*“Not the greatest”*

**Color**7%

*“I can't figure out how to make them colored”*

**Functionality-Overall**4%

*“These do not work”*

**Assembly/Installation**3%

*“Backs impossible to install”*

**Add-Ons/Attachments**3%

*“The backs to attach these eyes are junk”*

**Grip**3%

*“My hands are a little weak”*

**Paint Quality**3%

*“Unfortunately I had already painted a bunch of eyes prior to finding out they didn't work for blanket Yarn projects”*

**Durability**3%

*“almost broke it”*

### **Top return reasons **

**Size-Overall**53%

**Advertised Vs Actual Product**9%

**Functionality-Overall**4%

**Value For Money**4%

**Safety Standards**3%

**Quality-Overall**3%

**Scratch Resistance**3%

**Defective Material/Parts**3%

**Color**2%

**Assembly/Installation**2%