---
title: "2025 charm — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/2025-charm"
last_updated: "2026-07-10T01:42:28.782Z"
locale: en
meta:
  description: "a small market ($18K/yr) — 2025 charm doesn't clear our bar today."
  "og:description": "a small market ($18K/yr) — 2025 charm doesn't clear our bar today."
  "og:title": "2025 charm — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **2025 charm**

**Skip it****41/100 **

a small market ($18K/yr) — 2025 charm doesn't clear our bar today.

**Market/yr**

**$18K**

**Growth (1y)**

**+104.9%**

**Products**

**27**

**Brands**

**20**

was 36 a year ago

**Sellers**

**22**

**Price range**

**$1.91–$19.04**

**Returns**

**5.1%**

**Rating**

**4.7★**

**Skip it**

Scored 41/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**66**

 ×0.30

Competition

**62**

 ×0.20

Quality gap

**23**

 ×0.10

Returns

**59**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 29 weeks — +104.9% year over year.

7K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26May '26

## **Competition**

- Endea Graduation16% - Ruwado14% - GRADFTY11% - Tupalizy9% - MyGradDay8% - EZYUMM6% - Other (14 brands)36%

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them. 20 brands and 22 sellers compete here.

**Brands**

**20 **▼falling

was 36 a year ago

**Sellers**

**22**

**Top 5 brand share**

**58%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel](https://m.media-amazon.com/images/I/41WOd9-KDnL.jpg) [**GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel**](https://www.amazon.com/dp/B0DFGCG521)

GRADFTY$6.424.6★10211%▲rising

2
![Endea Graduation Tassel Date Charm Gold Year (Gold 2025)](https://m.media-amazon.com/images/I/41w9j1KIYTL.jpg) [**Endea Graduation Tassel Date Charm Gold Year (Gold 2025)**](https://www.amazon.com/dp/B09GDCXS7J)

Endea Graduation$6.254.7★26810%▲rising

3
![Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)](https://m.media-amazon.com/images/I/51I8qtqeEzL.jpg) [**Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)**](https://www.amazon.com/dp/B0DDKT73RG)

Tupalizy$5.404.6★809%▼falling

4
![Ruwado 50 Pcs 2024 Charms Silver Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Colorful)](https://m.media-amazon.com/images/I/418hoBIzEiL.jpg) [**Ruwado 50 Pcs 2024 Charms Silver Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Colorful)**](https://www.amazon.com/dp/B0D59Q9KCL)

Ruwado$5.954.7★1328%▲rising

5
![MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink](https://m.media-amazon.com/images/I/41Msdsd2DcL.jpg) [**MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink**](https://www.amazon.com/dp/B01HZCRRHE)

MyGradDay$17.464.6★7126%▲rising

6
![Ruwado 50 Pcs 2025 Charms Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Silver)](https://m.media-amazon.com/images/I/51qz1xTvKKL.jpg) [**Ruwado 50 Pcs 2025 Charms Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Silver)**](https://www.amazon.com/dp/B0D34CT8HV)

Ruwado$5.924.7★1326%▼falling

7
![Endea Graduation Tassel Date Charm Silver Year (Silver 2025)](https://m.media-amazon.com/images/I/316oD9ykV5L.jpg) [**Endea Graduation Tassel Date Charm Silver Year (Silver 2025)**](https://www.amazon.com/dp/B09GJ553V2)

Endea Graduation$5.884.7★1935%▲rising

8
![XSTPeach 1 Piece Single 2025 2026 or 2027 Year Charm Custom Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California](https://m.media-amazon.com/images/I/41toTV0JrjL.jpg) [**XSTPeach 1 Piece Single 2025 2026 or 2027 Year Charm Custom Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California**](https://www.amazon.com/dp/B0G17WNRWP)

XSTPeach$1.914.5★324%▼falling

9
![2025 Tassel Graduation Black 9 Elegant Black Tassel with 2025 Year Charm Gold Date Drop Tassels for Graduation Cap 2025](https://m.media-amazon.com/images/I/41oemxHZl5L.jpg) [**2025 Tassel Graduation Black 9 Elegant Black Tassel with 2025 Year Charm Gold Date Drop Tassels for Graduation Cap 2025**](https://www.amazon.com/dp/B0CRRGWWP9)

EZYUMM$4.554.8★954%▲rising

10

![2025 Graduation Tassel Date Charm Gold Clip-On Charms Class of 2025 Durable Alloy Metal Souvenir Charms for College & High School Graduates](https://m.media-amazon.com/images/I/41IjF7YBD-L.jpg) [**2025 Graduation Tassel Date Charm Gold Clip-On Charms Class of 2025 Durable Alloy Metal Souvenir Charms for College & High School Graduates**](https://www.amazon.com/dp/B0F5P5R3XX)

AMOBESTER$9.565.0★24%▲rising

11

![Psxuie Graduation Tassel Charm 5 PCS 2025 Gold Charms Graduation Cap Tassel 2025 Unisex 5 Count](https://m.media-amazon.com/images/I/51IMPyEvl9L.jpg) [**Psxuie Graduation Tassel Charm 5 PCS 2025 Gold Charms Graduation Cap Tassel 2025 Unisex 5 Count**](https://www.amazon.com/dp/B0DNMY6T3W)

Psxuie$4.144.6★984%▼falling

12

![2025 Charms 60 Pcs 2025 Signet Charms Graduation Tassel Charm For Jewelry Making Diy Necklace Bracelet Earrings Keychain Tassel Charm Supplies For Graduation Cap Crafts](https://m.media-amazon.com/images/I/613+VCcn-PL.jpg) [**2025 Charms 60 Pcs 2025 Signet Charms Graduation Tassel Charm For Jewelry Making Diy Necklace Bracelet Earrings Keychain Tassel Charm Supplies For Graduation Cap Crafts**](https://www.amazon.com/dp/B0DXFBYS5K)

Bremorou$6.404.4★303%▼falling

13

![GraduationMall Alloy Gold 2025 Year Charm for Graduation Tassel](https://m.media-amazon.com/images/I/41NcGeTLlvL.jpg) [**GraduationMall Alloy Gold 2025 Year Charm for Graduation Tassel**](https://www.amazon.com/dp/B0DC6J572V)

GraduationMall$7.354.7★7143%▲rising

14

![2025 Black Graduation Tassel: Class of 2025 Tassel for Graduation Cap 2025 Charm Cap Decorations Charm Ceremonies Accessories for Graduates - 1 PCS with Gold Date](https://m.media-amazon.com/images/I/41tlgER2SDL.jpg) [**2025 Black Graduation Tassel: Class of 2025 Tassel for Graduation Cap 2025 Charm Cap Decorations Charm Ceremonies Accessories for Graduates - 1 PCS with Gold Date**](https://www.amazon.com/dp/B0D96JSYWX)

QOIUSO$4.004.7★2843%▲rising

15

![2025 Graduation Year Commemorative Silver Charm Pendant Holiday Ornament Stainless steel](https://m.media-amazon.com/images/I/31ZhAULpCmL.jpg) [**2025 Graduation Year Commemorative Silver Charm Pendant Holiday Ornament Stainless steel**](https://www.amazon.com/dp/B0FK3GYJ88)

Generic$8.705.0★22%▼falling

**~~Showing 15 of 27 — show all ~~**

## **Product shelf**

All 27 tracked products in this niche.

Top sellersNewestTrending

[![GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel](https://m.media-amazon.com/images/I/41WOd9-KDnL.jpg)**GRADFTY 2025 Tassel Charm Gold 2025 Charm for Graduation Cap Tassel** GRADFTY**$6.42**4.6★102 reviews](https://www.amazon.com/dp/B0DFGCG521) [![Endea Graduation Tassel Date Charm Gold Year (Gold 2025)](https://m.media-amazon.com/images/I/41w9j1KIYTL.jpg)**Endea Graduation Tassel Date Charm Gold Year (Gold 2025)** Endea Graduation**$6.25**4.7★268 reviews](https://www.amazon.com/dp/B09GDCXS7J) [![Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)](https://m.media-amazon.com/images/I/51I8qtqeEzL.jpg)**Tupalizy 32x18mm Alloy 2025 Year Charms Graduation Decor 2025 Signet Charms Pendant for Tassel Keychains Bracelets Necklaces Earring Jewelry Making Accessory DIY Crafts Wedding Party Supplies 10PCS (Gold)** Tupalizy**$5.40**4.6★80 reviews](https://www.amazon.com/dp/B0DDKT73RG) [![Ruwado 50 Pcs 2024 Charms Silver Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Colorful)](https://m.media-amazon.com/images/I/418hoBIzEiL.jpg)**Ruwado 50 Pcs 2024 Charms Silver Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Colorful)** Ruwado**$5.95**4.7★132 reviews](https://www.amazon.com/dp/B0D59Q9KCL) [![MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink](https://m.media-amazon.com/images/I/41Msdsd2DcL.jpg)**MyGradDay Unisex Adult Shiny Graduation cap and gown Tassel 2025 and 2026 Year Charm Package Pink** MyGradDay**$17.46**4.6★712 reviews](https://www.amazon.com/dp/B01HZCRRHE) [![Ruwado 50 Pcs 2025 Charms Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Silver)](https://m.media-amazon.com/images/I/51qz1xTvKKL.jpg)**Ruwado 50 Pcs 2025 Charms Year Signet Bulk Antique Number Pendants for Jewelry Making Finding Craft Accessories Necklace Bracelets Keychain DIY Project Christmas Dcor (2025 Silver)** Ruwado**$5.92**4.7★132 reviews](https://www.amazon.com/dp/B0D34CT8HV) [![Endea Graduation Tassel Date Charm Silver Year (Silver 2025)](https://m.media-amazon.com/images/I/316oD9ykV5L.jpg)**Endea Graduation Tassel Date Charm Silver Year (Silver 2025)** Endea Graduation**$5.88**4.7★193 reviews](https://www.amazon.com/dp/B09GJ553V2) [![XSTPeach 1 Piece Single 2025 2026 or 2027 Year Charm Custom Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California](https://m.media-amazon.com/images/I/41toTV0JrjL.jpg)**XSTPeach 1 Piece Single 2025 2026 or 2027 Year Charm Custom Gold or Silver Colored Zinc Alloy Year Charm for Jewelry Making Necklace & Bracelet Ships from California** XSTPeach**$1.91**4.5★32 reviews](https://www.amazon.com/dp/B0G17WNRWP)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Advertised Vs Actual Product**27%

*“Exactly as described”*

**Size-Overall**23%

*“Perfect size”*

**Quality-Overall**13%

*“Nice quality”*

**Color**13%

*“Good quality and color”*

**Ease Of Use**7%

*“Easy to use and very practical”*

**Brightness/Shine/Glow**7%

*“Has a great shine”*

**Value For Money**3%

*“Good for the price”*

**Gifting Purpose**3%

*“Worked great for Christmas ornaments I gave my grandchildren this year”*

### **What buyers complain about **

**Size-Overall**50%

*“Very very tiny”*

**Shape/Style**17%

*“And would not straighten”*

**Quality-Overall**17%

*“Garbage stuff”*

#### **Top return reasons**- Size-Overall47% - Length24% - Value For Money5% - Advertised Vs Actual Product4% - Color3% - Quality-Overall2% - Sleeve Fit2% - Material Quality2% - Chest Fit1% - Defective Material/Parts1%