---
title: "13x19 paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/13x19-paper"
last_updated: "2026-07-14T04:03:43.134Z"
locale: en
meta:
  description: "soft demand (-19.9% this quarter) — 13x19 paper doesn't clear our bar today."
  "og:description": "soft demand (-19.9% this quarter) — 13x19 paper doesn't clear our bar today."
  "og:title": "13x19 paper — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **13x19 paper**

**Skip it**

Soft demand (-19.9% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 15Conversion 59Competition 68Returns 93Price range 65Avg price 95Brand share 30Review moat 50Quality gap 22

**Avg price**

**Incredible****$45.83**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$13.79–$144.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,498.71**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$127K**

$127K/yr · 55K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**67**

**Top-5 brand share**

**87%**

**Open market**

**7%**

- KOALA PAPER24% - Goefun24% - Hammermill23% - Accent8% - OcePor7% - Desktop Publishing Supplies6% - Open — no brand owns it (5 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$15K16%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart](https://m.media-amazon.com/images/I/31r4or2F-QL.jpg)**13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart**Goefun**$40.30**4.9★20 rev](https://www.amazon.com/dp/B0FLPL23JS) [2![Hammermill Printer Paper Premium Color 32 lb Copy Paper 19 x 13-1 Ream (500 Sheets) - 100 Bright Made in the USA 106128R](https://m.media-amazon.com/images/I/41tyCawP9uL.jpg)**Hammermill Printer Paper Premium Color 32 lb Copy Paper 19 x 13-1 Ream (500 Sheets) - 100 Bright Made in the USA 106128R**Hammermill**$70.55**4.6★5,522 rev](https://www.amazon.com/dp/B00NCBKNFG) [3![Koala Thin Presentation Paper Double-Sided Matte for Printing Photo 13X19 Inches 110 Sheets Compatible with Inkjet Printer](https://m.media-amazon.com/images/I/51hGr2PvCqL.jpg)**Koala Thin Presentation Paper Double-Sided Matte for Printing Photo 13X19 Inches 110 Sheets Compatible with Inkjet Printer**KOALA PAPER**$32.54**4.6★716 rev](https://www.amazon.com/dp/B07F2CCVP3) [4![OcePor 100 Sheets White Cardstock 13 x 19 92lb/250gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards](https://m.media-amazon.com/images/I/31EoEDe88TL.jpg)**OcePor 100 Sheets White Cardstock 13 x 19 92lb/250gsm Black Card Stock Thick Card Stock Paper Heavy Cardstock Paper for Printer Resume Scrapbooks Art Crafts Business Cards**OcePor**$37.18**4.6★647 rev](https://www.amazon.com/dp/B0DP2BJGD5) [5![Accent Opaque White Printer Paper 13 x 19 32lb Bond/80lb Text Copy Paper Premium Super Smooth Computer Paper 97 Bright 118gsm Ideal for Ink Heavy Printing 189035R 300 Sheets (1 Ream)](https://m.media-amazon.com/images/I/41pXViYvjML.jpg)**Accent Opaque White Printer Paper 13 x 19 32lb Bond/80lb Text Copy Paper Premium Super Smooth Computer Paper 97 Bright 118gsm Ideal for Ink Heavy Printing 189035R 300 Sheets (1 Ream)**Accent**$50.72**4.6★40 rev](https://www.amazon.com/dp/B01JAQ1PT4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Elygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM](https://m.media-amazon.com/images/I/51fjyopFoeL.jpg)**Elygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM**elygrap**$30.80**5 rev6mo ago](https://www.amazon.com/dp/B0GCLLNQSP) [![13x19 Photo Paper Glossy Goefun 200 GSM/54 LB Printer Photo Paper for Inkjet Printer and Dye Ink 100 Sheets](https://m.media-amazon.com/images/I/41XptcS0j6L.jpg)**13x19 Photo Paper Glossy Goefun 200 GSM/54 LB Printer Photo Paper for Inkjet Printer and Dye Ink 100 Sheets**Goefun**$38.11**962 rev10mo ago](https://www.amazon.com/dp/B0FQ4SJB5W) [![13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs](https://m.media-amazon.com/images/I/31YwoXh7+5L.jpg)**13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs**Goefun**$38.74**3 rev11mo ago](https://www.amazon.com/dp/B0FM6JFDJ9) [![13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart](https://m.media-amazon.com/images/I/31r4or2F-QL.jpg)**13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart**Goefun**$40.30**20 rev11mo ago](https://www.amazon.com/dp/B0FLPL23JS) [![13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets](https://m.media-amazon.com/images/I/41GlAzZmq0L.jpg)**13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets**Goefun**$37.86**173 rev1y ago](https://www.amazon.com/dp/B0F37V64MR)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Elygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM](https://m.media-amazon.com/images/I/51fjyopFoeL.jpg)**Elygrap Glossy Inkjet Photo Paper 13X19 Inches 48lb 100 Sheets Professional Glossy Photographic Paper Compatible with Inkjet Printer Use DYE INK 180GSM**elygrap**$30.80**5.0★**▲ 371%**](https://www.amazon.com/dp/B0GCLLNQSP) [![Epson Matte Paper - Heavyweight Super B size 13 x 19 Inches 50 sheets (S041263)](https://m.media-amazon.com/images/I/41lj6k1BqIL.jpg)**Epson Matte Paper - Heavyweight Super B size 13 x 19 Inches 50 sheets (S041263)**Epson**$48.58**4.6★**▲ 166%**](https://www.amazon.com/dp/B00006B7O1) [![13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart](https://m.media-amazon.com/images/I/31r4or2F-QL.jpg)**13 x 19 White Cardstock 80lb Goefun Heavy-Weight Cover Card Stock 100 Pack Thick Printer Paper for Inkjet or Laser Printers Photos Poster Menu Demo Board Flip Chart**Goefun**$40.30**4.9★**▲ 104%**](https://www.amazon.com/dp/B0FLPL23JS) [![13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs](https://m.media-amazon.com/images/I/31YwoXh7+5L.jpg)**13x19 Cream Cardstock 100 Sheets Goefun Thick Cardstock Ivory 80lb Premium Heavy Weight Card Stock Paper for Inkjet or Laser Printers Photos Poster Menu Drawing and DIYs**Goefun**$38.74**5.0★**▲ 102%**](https://www.amazon.com/dp/B0FM6JFDJ9) [![13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets](https://m.media-amazon.com/images/I/41GlAzZmq0L.jpg)**13 x 19 Double Sided Photo Paper Matte Goefun 200GSM/54LB Inkjet Printer Paper for Posters and Art Prints 100 Sheets**Goefun**$37.86**4.5★**▲ 87%**](https://www.amazon.com/dp/B0F37V64MR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Paper Quality**34%

*“Great paper”*

**Quality-Overall**23%

*“Consistent quality with a clean matte finish”*

**Thickness**9%

*“the thickness is as expected”*

**Print Quality**6%

*“Prints well through an Epson WF-7840”*

**Stitch/Finish/Polish**4%

*“Loved the glossy finish”*

**Value For Money**3%

*“Very good value”*

**Paper Brightness**3%

*“I also like that fingerprints arent as noticeable compared to glossy paper”*

**Double-Sided Printing**1%

*“It really is double-sided”*

**Smudge Resistance**1%

*“Worked fine in a laser printer, the quality was immaculate and didnt smear”*

**Brightness/Shine/Glow**1%

*“Bright and Beautiful”*

### **What buyers complain about **

**Paper Quality**33%

*“Cheap paper = Cheap results”*

**Thickness**11%

*“A little thinner than the 300 gsm I usually order”*

**Smudge Resistance**8%

*“For photo prints didnt work for me curling and smearing”*

**Compatibility-Overall**5%

*“it doesnt fit in my printer”*

**Paper Compatibility**4%

*“the paper just won't feed through it”*

**Color**4%

*“My Canon Pro310, brand new, using this paper, the red looked fuzzy”*

**Moist/Dry**3%

*“it still didnt dry”*

**Value For Money**3%

*“only a better price”*

**Strength**3%

*“Is flimsy”*

**Product Condition**3%

*“Honestly it looked like it was used”*

### **Top return reasons **

**Paper Quality**34%

**Size-Overall**30%

**Compatibility-Overall**8%

**Paper Compatibility**4%

**Value For Money**3%

**Advertised Vs Actual Product**3%

**Thickness**2%

**Functionality-Overall**2%

**Print Quality**2%

**Quality-Overall**2%