---
title: "12x24 cardstock — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/12x24-cardstock"
last_updated: "2026-07-14T01:41:50.703Z"
locale: en
meta:
  description: "a small market ($66K/yr) — 12x24 cardstock doesn't clear our bar today."
  "og:description": "a small market ($66K/yr) — 12x24 cardstock doesn't clear our bar today."
  "og:title": "12x24 cardstock — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **12x24 cardstock**

**Skip it**

A small market ($66K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 17Conversion 42Competition 36Returns 95Price range 81Avg price 95Brand share 23Review moat 53Quality gap 30

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.05**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.04–$55.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,380.59**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$66K**

$66K/yr · 82K searches

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**138**

**Top-5 brand share**

**91%**

**Open market**

**7%**

- Pacon69% - School Smart9% - MONTADA BY LA LULI5% - IDS INTERNATIONAL DESIGN SUPPLIES4% - Hautico4% - Bryco Goods2% - Open — no brand owns it (5 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$13K30%$20K40%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets**Pacon**$15.19**4.6★1,044 rev](https://www.amazon.com/dp/B0027667F2) [2![Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)**Pacon**$8.94**4.5★161 rev](https://www.amazon.com/dp/B001TQDNE4) [3![Pacon Tagboard Manila Medium Weight 9x12](https://m.media-amazon.com/images/I/11VM4MktKBL.jpg)**Pacon Tagboard Manila Medium Weight 9x12**Pacon**$9.38**4.7★1,126 rev](https://www.amazon.com/dp/B001E69XTS) [4![School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25](https://m.media-amazon.com/images/I/21sNe71NelL.jpg)**School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25**School Smart**$19.86**4.6★5,591 rev](https://www.amazon.com/dp/B00PEFCUKO) [5![Pacon Super Value Poster Board 22X28 White 50 Sheets](https://m.media-amazon.com/images/I/41iy-IDAJHL.jpg)**Pacon Super Value Poster Board 22X28 White 50 Sheets**Pacon**$27.80**4.6★2,069 rev](https://www.amazon.com/dp/B000F8XIP6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green](https://m.media-amazon.com/images/I/41bzZ9mnveL.jpg)**9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green**Yufawow**$15.15**483 rev11mo ago](https://www.amazon.com/dp/B0F8ZZJ81Y) [![Manila Pattern Paper & Dot Marking Alphanumeric Paper 48 x 10 Yards Rolls for Sewing Drafting & Pattern Making. Oak Tag Guide Garment Fashion and Sewing Materials](https://m.media-amazon.com/images/I/31o4ThgZ+AL.jpg)**Manila Pattern Paper & Dot Marking Alphanumeric Paper 48 x 10 Yards Rolls for Sewing Drafting & Pattern Making. Oak Tag Guide Garment Fashion and Sewing Materials**IDS INTERNATIONAL DESIGN SUPPLIES**$37.89**1 rev1y ago](https://www.amazon.com/dp/B0FD5645ZK) [![Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing](https://m.media-amazon.com/images/I/41mvkUPIIJL.jpg)**Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing**Joyberg**$6.04**757 rev2y ago](https://www.amazon.com/dp/B0D1K1Y1GZ) [![Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes](https://m.media-amazon.com/images/I/21Oi6P7G5DL.jpg)**Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes**IDS INTERNATIONAL DESIGN SUPPLIES**$24.38**46 rev2y ago](https://www.amazon.com/dp/B0CQ3S5VZP) [![Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack](https://m.media-amazon.com/images/I/31mH-acedTL.jpg)**Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack**Amazon Basics**$25.98**1,320 rev3y ago](https://www.amazon.com/dp/B0BH98Y9WH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green](https://m.media-amazon.com/images/I/41bzZ9mnveL.jpg)**9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Fair Beach Water Shorts Zipper Mesh Pocket Lined Inseam Harbor Olive Green**Yufawow**$15.15**4.5★**▲ 358%**](https://www.amazon.com/dp/B0F8ZZJ81Y) [![Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring](https://m.media-amazon.com/images/I/31e9ST9IBkL.jpg)**Tagboard - 9 x 12 Manila Specialty Paper School Art Supplies Art Supplies Craft Projects Children Gift Classroom Home Arts and Crafts Drawing Coloring**Colorations**$6.11**4.8★**▲ 132%**](https://www.amazon.com/dp/B08PMSR35J) [![Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board](https://m.media-amazon.com/images/I/417oN1W-9yL.jpg)**Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board**Bryco Goods**$20.92**4.3★**▲ 51%**](https://www.amazon.com/dp/B08LR2TBPG) [![Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)](https://m.media-amazon.com/images/I/21IlmApknZL.jpg)**Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)**Pacon**$8.94**4.5★**▲ 36%**](https://www.amazon.com/dp/B001TQDNE4) [![Pacon 5296 Medium Weight Tagboard 36 x 24 White (Pack of 100)](https://m.media-amazon.com/images/I/1163k8UzdNL.jpg)**Pacon 5296 Medium Weight Tagboard 36 x 24 White (Pack of 100)**Pacon**$47.31**4.5★**▲ 25%**](https://www.amazon.com/dp/B0016LZ2HI)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Great quality flip board”*

**Paper Quality**14%

*“good easel paper”*

**Size-Overall**8%

*“Its not too big”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Ease Of Use**6%

*“Easy to use”*

**Value For Money**5%

*“Otherwise, fantastic and a great savings”*

**Adhesion/Stickiness**5%

*“They stick very well”*

**Strength**4%

*“Great paper”*

**Durability**3%

*“so it doesn't rip easily”*

**Flexibility**2%

*“Easy flexibility for movement throughout brainstorming process”*

### **What buyers complain about **

**Adhesion/Stickiness**20%

*“Adhesive not great”*

**Thickness**17%

*“Not as thick as you would like”*

**Size-Overall**9%

*“The staples holding it together were much too small”*

**Strength**6%

*“Can't stand up on its own - the backing is super flimsy”*

**Paper Quality**4%

*“Its heavy paper not board”*

**Advertised Vs Actual Product**4%

*“description is misleading”*

**Smell**4%

*“I will note that it smells like burnt rubber”*

**Ease Of Use**3%

*“easy to rip”*

**Quality-Overall**3%

*“Poor Quality”*

**Mounting**2%

*“Mounting hardware is not included the wall mount easel is sold separately”*

### **Top return reasons **

**Size-Overall**45%

**Value For Money**7%

**Adhesion/Stickiness**6%

**Thin**6%

**Paper Quality**5%

**Advertised Vs Actual Product**5%

**Thickness**5%

**Defective Material/Parts**2%

**Color**2%

**Functionality-Overall**2%