---
title: "12mm safety eyes — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/12mm-safety-eyes"
last_updated: "2026-07-14T03:50:34.201Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($5.16–$9.94) — 12mm safety eyes doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($5.16–$9.94) — 12mm safety eyes doesn't clear our bar today."
  "og:title": "12mm safety eyes — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **12mm safety eyes**

**Skip it**

Prices mostly outside the sweet spot ($5.16–$9.94) — this niche doesn't clear our bar today.

Market size 23Growth 16Conversion 89Competition 12Returns 96Price range 0Avg price 19Brand share 32Review moat 41Quality gap 25

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,368.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$92K**

$92K/yr · 126K searches

**Avg price**

**Bad****$6.95**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$5.16–$9.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**10**

**Top-5 brand share**

**86%**

**Open market**

**10%**

- XKDOUS60% - Zhbrchz10% - UPINS6% - Yexixsr6% - L-Lweik5% - RuWfpz4% - Open — no brand owns it (3 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$14K30%$28K45%$42K60%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2![Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making](https://m.media-amazon.com/images/I/51FJdzdKZIL.jpg)**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**4.7★543 rev](https://www.amazon.com/dp/B0C6ZJP1W6) [3![UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.48Inch/12mm)](https://m.media-amazon.com/images/I/51dI3z0F3BL.jpg)**UPINS 120PCS Plastic Safety Crochet Eyes Bulk with 120PCS Washers for Crochet Crafts (0.48Inch/12mm)**UPINS**$7.06**4.7★4,763 rev](https://www.amazon.com/dp/B08Y5DJ2HY) [4![Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal](https://m.media-amazon.com/images/I/51RgJ4o4JsL.jpg)**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★9,372 rev](https://www.amazon.com/dp/B08S7HR1BG) [5![L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies](https://m.media-amazon.com/images/I/51A0T-KDG1L.jpg)**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**4.5★299 rev](https://www.amazon.com/dp/B0D8YB94M1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations](https://m.media-amazon.com/images/I/519NBcp9y9L.jpg)**BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations**BOHUIZ**$7.57**49 rev1y ago](https://www.amazon.com/dp/B0F2TF3H86) [![L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies](https://m.media-amazon.com/images/I/51A0T-KDG1L.jpg)**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**299 rev2y ago](https://www.amazon.com/dp/B0D8YB94M1) [![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [![MUCUNNIA 120pcs 12mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal(6 Colors)](https://m.media-amazon.com/images/I/41ZkbZO4qUL.jpg)**MUCUNNIA 120pcs 12mm 3D Glitter Plastic Safety Eyes for Amigurumi Trapezoid Craft Crochet Doll Eyes with Washers Stuffed Animal Eyes for DIY of Puppet Bear Plush Animal(6 Colors)**MUCUNNIA**$9.94**1,291 rev2y ago](https://www.amazon.com/dp/B0CCR3G223) [![Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making](https://m.media-amazon.com/images/I/51FJdzdKZIL.jpg)**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**543 rev3y ago](https://www.amazon.com/dp/B0C6ZJP1W6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts](https://m.media-amazon.com/images/I/51KGQlDD7tL.jpg)**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 72%**](https://www.amazon.com/dp/B0CRYZTN3K) [![L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies](https://m.media-amazon.com/images/I/51A0T-KDG1L.jpg)**L-LWEIK 320Pcs 12mm Safety Eyes for Crocheting Amigurumi Craft Doll Eyes for Crochet Animals with Washers Stuffed Animal Eyes for Plush Toy Bear Doll Making Supplies**L-Lweik**$6.06**4.5★**▼ 11%**](https://www.amazon.com/dp/B0D8YB94M1) [![Safety Eyes for Amigurumi Crochet 12mm 15/32 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button](https://m.media-amazon.com/images/I/41KXC-uMsrL.jpg)**Safety Eyes for Amigurumi Crochet 12mm 15/32 100Pcs - RuWfpz Doll Stuffed Animal Eyes with Washers Plastic Eyes for Crochet Animals Black Crochet Eyes for Crafts Bear Plush Button**RuWfpz**$7.93**4.6★**▼ 16%**](https://www.amazon.com/dp/B0C5T8HWYZ) [![Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making](https://m.media-amazon.com/images/I/51FJdzdKZIL.jpg)**Zhbrchz 320pcs Include 160pcs 12mm Black Plastic Safety Eyes Crafts Safety Eyes with 160pcs Washers for Amigurumi Crochet Bears Stuffed Animals Doll Making**Zhbrchz**$5.98**4.7★**▼ 26%**](https://www.amazon.com/dp/B0C6ZJP1W6) [![BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations](https://m.media-amazon.com/images/I/519NBcp9y9L.jpg)**BOHUIZ 120 Pcs 3D Glitter Eyes for Crochet Animals 12mm Plastic Safety Eyes for Amigurumi with Washers Craft Crochet Doll Eye for DIY Gifts Doll Decorations**BOHUIZ**$7.57**4.7★**▼ 27%**](https://www.amazon.com/dp/B0F2TF3H86)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

2K1KPrime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Nice assortment of sizes”*

**Value For Money**13%

*“Great Value”*

**Advertised Vs Actual Product**13%

*“Exactly what I wanted”*

**Quality-Overall**12%

*“Sturdy quality”*

**Ease Of Use**8%

*“Easy to use”*

**Design-Overall**5%

*“i was able to add adorable eyes to my projects”*

**Durability**4%

*“They hold good and don't break”*

**Safety Standards**3%

*“Great Safety eyes”*

**Assembly/Installation**2%

*“Super easy to assemble”*

**Efficiency**2%

*“Works well”*

### **What buyers complain about **

**Size-Overall**28%

*“just a little too long”*

**Ease Of Use**10%

*“These are impossible to use”*

**Add-Ons/Attachments**8%

*“I even broke my tool trying to get them attached”*

**Functionality-Overall**6%

*“Don't work”*

**Quality-Overall**6%

*“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”*

**Durability**4%

*“they came apart with a gentle tug”*

**Assembly/Installation**3%

*“Some assembly required”*

**Instructions/User Manual/Troubleshooting**3%

*“As first time user didnt have any idea how to use them”*

**Touch/Button Controls**2%

*“Also difficult to push buttons through back part”*

**Value For Money**2%

*“a wate of money”*

### **Top return reasons **

**Size-Overall**57%

**Advertised Vs Actual Product**7%

**Functionality-Overall**5%

**Safety Standards**4%

**Defective Material/Parts**4%

**Quality-Overall**4%

**Value For Money**4%

**Add-Ons/Attachments**2%

**Scratch Resistance**1%

**Material Quality**1%