---
title: "120 colored pencils — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/120-colored-pencils"
last_updated: "2026-07-14T03:47:56.813Z"
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meta:
  description: "a small market ($31K/yr) — 120 colored pencils doesn't clear our bar today."
  "og:description": "a small market ($31K/yr) — 120 colored pencils doesn't clear our bar today."
  "og:title": "120 colored pencils — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **120 colored pencils**

**Skip it**

A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 19Conversion 41Competition 58Returns 96Price range 72Avg price 80Brand share 60Review moat 22Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.00**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.74–$41.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,783.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$31K**

$31K/yr · 55K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**105**

**Top-5 brand share**

**69%**

**Open market**

**28%**

- Crayola46% - KALOUR8% - Aenir8% - AXUS MARCO4% - Kird Barken3% - PRINA3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Crayola Colored Pencils Set for Kids (120ct) Cute School Supplies Teacher Must Haves Coloring Book Pencils Bulk Colored Pencils for Boys & Girls Ages 3 4 5](https://m.media-amazon.com/images/I/41CvXMapZoL.jpg)**Crayola Colored Pencils Set for Kids (120ct) Cute School Supplies Teacher Must Haves Coloring Book Pencils Bulk Colored Pencils for Boys & Girls Ages 3 4 5**Crayola**$23.30**4.8★49,791 rev](https://www.amazon.com/dp/B07DLFPG6G) [2![Colored Pencils for Adult Coloring Books 72 Colors Drawing Pencils with Oil-Based Cores Professional Art Supplies for Artists Coloring Pencils for Adults Color Pencils Set for Beginners and Teens.](https://m.media-amazon.com/images/I/418+m0+GC3L.jpg)**Colored Pencils for Adult Coloring Books 72 Colors Drawing Pencils with Oil-Based Cores Professional Art Supplies for Artists Coloring Pencils for Adults Color Pencils Set for Beginners and Teens.**Aenir**$11.68**4.6★1,521 rev](https://www.amazon.com/dp/B0CZBPK6L5) [3![Crayola Adult Colored Pencil Set (100ct) Premium Coloring Pencils For Adult Coloring Books Gifts for Teens & Adults 12+](https://m.media-amazon.com/images/I/41XoRzX+kcL.jpg)**Crayola Adult Colored Pencil Set (100ct) Premium Coloring Pencils For Adult Coloring Books Gifts for Teens & Adults 12+**Crayola**$18.03**4.7★55,731 rev](https://www.amazon.com/dp/B07MM2T4S8) [4![Crayola Colored Pencils 100](https://m.media-amazon.com/images/I/41dIDYEtJ4L.jpg)**Crayola Colored Pencils 100**Crayola**$15.49**4.8★20,662 rev](https://www.amazon.com/dp/B019592CL6) [5![AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)](https://m.media-amazon.com/images/I/41MAKhMR7gL.jpg)**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**4.5★90 rev](https://www.amazon.com/dp/B0FQC2L6W9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity](https://m.media-amazon.com/images/I/41XyAwYbOWL.jpg)**3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity**RyanDesign**$6.64**58 rev9mo ago](https://www.amazon.com/dp/B0FRF6C6QH) [![AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)](https://m.media-amazon.com/images/I/41MAKhMR7gL.jpg)**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**90 rev10mo ago](https://www.amazon.com/dp/B0FQC2L6W9) [![Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors](https://m.media-amazon.com/images/I/41L03CezQOL.jpg)**Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors**Crayola**$7.65**19 rev1y ago](https://www.amazon.com/dp/B0FFVVM9GD) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [![JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant](https://m.media-amazon.com/images/I/51xsad4raPL.jpg)**JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant**JusArt**$41.20**35 rev1y ago](https://www.amazon.com/dp/B0F4XD4H53)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant](https://m.media-amazon.com/images/I/51xsad4raPL.jpg)**JusArt 72 Oil-Based Colored Pencils Soft Core Durable Vibrant**JusArt**$41.20**4.7★**▲ 397%**](https://www.amazon.com/dp/B0F4XD4H53) [![AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)](https://m.media-amazon.com/images/I/41MAKhMR7gL.jpg)**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**4.5★**▲ 186%**](https://www.amazon.com/dp/B0FQC2L6W9) [![Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors](https://m.media-amazon.com/images/I/41L03CezQOL.jpg)**Crayola Colored Pencils - Limited Edition Set of 8 Retired Colors**Crayola**$7.65**4.7★**▲ 157%**](https://www.amazon.com/dp/B0FFVVM9GD) [![3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity](https://m.media-amazon.com/images/I/41XyAwYbOWL.jpg)**3-Pack Mini Portable Colored Pencils Set 12 Colors Each (36 Total) with Built-In Sharpener 3.35 Miniature Art Pencils in Portable Tubes- Ideal for School Classrooms & On-The-Go Creativity**RyanDesign**$6.64**4.5★**▲ 154%**](https://www.amazon.com/dp/B0FRF6C6QH) [![Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults](https://m.media-amazon.com/images/I/51Cr0CmlngL.jpg)**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F23SDMVM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 103 weeks — -11.7% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**43%

*“Amazing colors”*

**Quality-Overall**12%

*“Amazing quality”*

**Value For Money**9%

*“good value”*

**Pen/Pencil Quality**6%

*“Great pencils”*

**Soft Feel**4%

*“So soft”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Ease Of Use**2%

*“Easy to use”*

**Drawing Experience**2%

*“I highly recommend these to anybody that loves to draw”*

**Fun/Entertainment Experience**2%

*“Twistable fun”*

**Sharpness**2%

*“They sharpen well”*

### **What buyers complain about **

**Color**26%

*“Colors dont match”*

**Quality-Overall**8%

*“Bad quality”*

**Sharpness**8%

*“they arent very sharp”*

**Durability**5%

*“Broken”*

**Display Colors**3%

*“Not vibrant at all”*

**Strength**3%

*“some of themare extremely brittle”*

**Value For Money**2%

*“It is not worth the cost”*

**Size-Overall**2%

*“the tube container was crushed on one side which made the bottom no longer fit properly”*

**Smell**2%

*“Chemical smell”*

**Nib/Tip Quality**2%

*“Some of the tips were broken off”*

### **Top return reasons **

**Color**27%

**Value For Money**11%

**Advertised Vs Actual Product**10%

**Quality-Overall**8%

**Display Colors**7%

**Size-Overall**6%

**Defective Material/Parts**5%

**Product Condition**4%

**Functionality-Overall**3%

**Gifting Purpose**2%