---
title: "11x14 mat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/11x14-mat"
last_updated: "2026-07-13T18:58:03.171Z"
locale: en
meta:
  description: "a small market ($72K/yr) — 11x14 mat doesn't clear our bar today."
  "og:description": "a small market ($72K/yr) — 11x14 mat doesn't clear our bar today."
  "og:title": "11x14 mat — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **11x14 mat**

**Skip it**

A small market ($72K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 35Conversion 63Competition 43Returns 56Price range 76Avg price 77Brand share 43Review moat 25Quality gap 33

**Avg price**

**Great****$15.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.76–$41.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,748.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$72K**

$72K/yr · 83K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**16**

**Top-5 brand share**

**79%**

**Open market**

**16%**

- Phinus24% - Prudiut24% - ZBEIVAN12% - yeestone10% - Golden State Art9% - upsimples5% - Open — no brand owns it (7 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$7K15%$11K20%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)](https://m.media-amazon.com/images/I/41wUK5wsKlL.jpg)**Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)**Phinus**$6.76**4.6★376 rev](https://www.amazon.com/dp/B0DLZY2SJR) [2![Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks](https://m.media-amazon.com/images/I/51LBHvvadUL.jpg)**Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$11.36**4.6★679 rev](https://www.amazon.com/dp/B0DSPQZ91V) [3![yeestone 10 Pack Picture Frame Mats 11x14 Matted to 8x10 Photo Mats Acid Free Picture Matting for Pictures Photos Watercolor Artwork (White)](https://m.media-amazon.com/images/I/417hJsRueLL.jpg)**yeestone 10 Pack Picture Frame Mats 11x14 Matted to 8x10 Photo Mats Acid Free Picture Matting for Pictures Photos Watercolor Artwork (White)**yeestone**$8.32**4.6★685 rev](https://www.amazon.com/dp/B0CSYYZ8HJ) [4![ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12](https://m.media-amazon.com/images/I/31Qky5vVZmL.jpg)**ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12**ZBEIVAN**$9.35**4.5★3,425 rev](https://www.amazon.com/dp/B07KK3Q1V7) [5![Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)](https://m.media-amazon.com/images/I/41wyoA9TLhL.jpg)**Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)**Phinus**$6.82**4.6★376 rev](https://www.amazon.com/dp/B0DLZKF7JZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks](https://m.media-amazon.com/images/I/41DHk36I+DL.jpg)**MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks**MAXECHO**$9.88**26 rev7mo ago](https://www.amazon.com/dp/B0G647MKJL) [![Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks](https://m.media-amazon.com/images/I/51LBHvvadUL.jpg)**Prudiut 15 Pack 11x14 Picture Mats Mixed Colors Frame Mattes for 8 x10 Pictures Photo Frame Mat Core Bevel Cut Mat Board Show Kit for Photos Prints Artworks**Prudiut**$11.36**679 rev1y ago](https://www.amazon.com/dp/B0DSPQZ91V) [![Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)](https://m.media-amazon.com/images/I/41wUK5wsKlL.jpg)**Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (White)**Phinus**$6.76**376 rev1y ago](https://www.amazon.com/dp/B0DLZY2SJR) [![Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)](https://m.media-amazon.com/images/I/41wyoA9TLhL.jpg)**Phinus 8 Pack Picture Mats for Frames Acid Free 11x14 Matted to 8x10 Picture Frame Mats for Pictures Watercolor Artwork and Prints (Black)**Phinus**$6.82**376 rev1y ago](https://www.amazon.com/dp/B0DLZKF7JZ) [![JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black](https://m.media-amazon.com/images/I/41E8OW-u5zL.jpg)**JCJMY 12x16 Picture Frame Black with 11x14 Mat Display Photo 11x14 with Mat or 12 x 16 Without Mat Wall Hanging Large Frame with Plexiglass Black**JCJMY**$8.86**10,831 rev1y ago](https://www.amazon.com/dp/B0DGDMWV8J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CountryArtHouse 11x14 Precut Picture Frame Mats White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Professional Photo Mat Inserts for Frames & Gallery Wall Navy Blue 1 Pack](https://m.media-amazon.com/images/I/41TkIiCdKjL.jpg)**CountryArtHouse 11x14 Precut Picture Frame Mats White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Professional Photo Mat Inserts for Frames & Gallery Wall Navy Blue 1 Pack**CountryArtHouse**$13.40**4.6★**▲ 182%**](https://www.amazon.com/dp/B07Q4HDVV3) [![CountryArtHouse 11x14 Precut Picture Frame Mats with Bags & Backing White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Photo Mat Inserts for Frames Metallic Silver 1 Pack](https://m.media-amazon.com/images/I/41k8hcvbvVL.jpg)**CountryArtHouse 11x14 Precut Picture Frame Mats with Bags & Backing White Core Bevel Cut Acid Free 4-Ply Mat Board Fits 8x10 Photos Photo Mat Inserts for Frames Metallic Silver 1 Pack**CountryArtHouse**$16.52**4.6★**▲ 157%**](https://www.amazon.com/dp/B07PMY47V6) [![MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks](https://m.media-amazon.com/images/I/41DHk36I+DL.jpg)**MAXECHO 16 Pack 11x14 Picture Mats Mixed Colors Pre-Cut Beveled Frame Matte Boards for 8x10 Photos Prints and Artworks**MAXECHO**$9.88**4.4★**▲ 132%**](https://www.amazon.com/dp/B0G647MKJL) [![upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack](https://m.media-amazon.com/images/I/41+OWrkA1tL.jpg)**upsimples 16x20 Picture Frame Display Pictures 11x14 with Mat or 16 x 20 Without Wall Hanging Poster Frame Black 1 Pack**upsimples**$21.93**4.5★**▲ 106%**](https://www.amazon.com/dp/B0BQQY92LH) [![ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12](https://m.media-amazon.com/images/I/31Qky5vVZmL.jpg)**ZBEIVAN 11x14 White Picture Mats with Core Bevel Cut Frame Mattes for 8x10 Pictures - Pack of 12**ZBEIVAN**$9.35**4.5★**▲ 64%**](https://www.amazon.com/dp/B07KK3Q1V7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +8.2% search growth over the last 90 days.

2K2KPrime Day '25Black Friday '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Excellent quality”*

**Frame Quality**19%

*“Good frame”*

**Value For Money**14%

*“Fair price”*

**Color**10%

*“Variety of colors”*

**Advertised Vs Actual Product**8%

*“Exactly what I wanted”*

**Size-Overall**4%

*“Fits great”*

**Thickness**3%

*“Nice thickness”*

**Image/Picture Clarity**2%

*“These are the best picture mats I have come across”*

**Strength**2%

*“Sturdy and cute”*

**Ease Of Use**1%

*“Easy to use”*

### **What buyers complain about **

**Quality-Overall**20%

*“Terrible quality control”*

**Frame Quality**18%

*“Frame is not well made”*

**Thickness**7%

*“They weren't as thick as I would have hoped”*

**Strength**5%

*“Not very sturdy”*

**Material Quality**5%

*“plastic”*

**Value For Money**4%

*“Cheaper will tend to, in fact, be lesser”*

**Size-Overall**3%

*“And the smaller mats are also incorrect”*

**Color**3%

*“Not bright white”*

**Advertised Vs Actual Product**3%

*“Didn't match description”*

**Durability**2%

*“it broke already”*

### **Top return reasons **

**Frame Quality**47%

**Size-Overall**24%

**Advertised Vs Actual Product**5%

**Material Quality**5%

**Quality-Overall**4%

**Color**3%

**Value For Money**2%

**Defective Material/Parts**2%

**Scratch Resistance**1%

**Functionality-Overall**1%