---
title: "wpw10503278 — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/appliances/wpw10503278"
last_updated: "2026-07-09T22:53:13.012Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 93% of clicks) — wpw10503278 doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 93% of clicks) — wpw10503278 doesn't clear our bar today."
  "og:title": "wpw10503278 — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wpw10503278**

**Skip it****33/100 **

a concentrated shelf (top 5 take 93% of clicks) — wpw10503278 doesn't clear our bar today.

**Market/yr**

**$175K**

**Growth (1y)**

**+112.8%**

**Products**

**8**

**Brands**

**7**

was 9 a year ago

**Sellers**

**14**

**Price range**

**$20.40–$137.36**

**Returns**

**4.3%**

**Rating**

**4.5★**

**Skip it**

Scored 33/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**9**

 ×0.30

Growth

**66**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**41**

 ×0.10

Returns

**65**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +112.8% year over year.

656328Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- WERLAHO36% - Fast Craft34% - folosem11% - FBULWSEC9% - AMI PARTS5% - Whirlpool3% - Other (1 brands)2%

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 14 sellers compete here.

**Brands**

**7 **▼falling

was 9 a year ago

**Sellers**

**14**

**Top 5 brand share**

**95%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY](https://m.media-amazon.com/images/I/41fAwmvBcdL.jpg) [**Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY**](https://www.amazon.com/dp/B09CPMD3R7)

WERLAHO$25.094.2★26236%▼falling

2
![Manufacturer Authorized W10503278 Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187](https://m.media-amazon.com/images/I/41H25-YSsPL.jpg) [**Manufacturer Authorized W10503278 Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187**](https://www.amazon.com/dp/B07CWG3T5Y)

Fast Craft$31.324.6★1,63431%▲rising

3
![W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339](https://m.media-amazon.com/images/I/51kaSJrpgHL.jpg) [**W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339**](https://www.amazon.com/dp/B0C338SW92)

folosem$26.084.7★6811%▼falling

4
![WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More](https://m.media-amazon.com/images/I/4116QD1fQzL.jpg) [**WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More**](https://www.amazon.com/dp/B0C339ZRSJ)

FBULWSEC$25.054.5★129%▲rising

5
![Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands](https://m.media-amazon.com/images/I/51wi9OZN7ML.jpg) [**Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands**](https://www.amazon.com/dp/B0FC66T5LR)

AMI PARTS$20.404.7★95%▼falling

6
![Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more](https://m.media-amazon.com/images/I/41gh2PMO8yL.jpg) [**Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more**](https://www.amazon.com/dp/B072YV9JP4)

Whirlpool$107.594.2★323%▼falling

7
![Factory Authorized Genuine W10503278 Jazz Control Board Retail Pack OEM P/N WPW10503278 for Maytag KitchenAid Kenmore Whirlpool Amana Inglis Jenn-Air Refrigerator Models - W10165748 67004496 67004907](https://m.media-amazon.com/images/I/41M6rRn+iSL.jpg) [**Factory Authorized Genuine W10503278 Jazz Control Board Retail Pack OEM P/N WPW10503278 for Maytag KitchenAid Kenmore Whirlpool Amana Inglis Jenn-Air Refrigerator Models - W10165748 67004496 67004907**](https://www.amazon.com/dp/B09SPCZFL5)

Fast Craft$24.034.5★202%▲rising

8
![OEM Replacement for Whirlpool Refrigerator Control W10811363](https://m.media-amazon.com/images/I/41TobK50iHL.jpg) [**OEM Replacement for Whirlpool Refrigerator Control W10811363**](https://www.amazon.com/dp/B0FP9B4B1G)

Generic$137.360.0★02%▲rising

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY](https://m.media-amazon.com/images/I/41fAwmvBcdL.jpg)**Upgraded W10503278 Refrigerator Control JAZZ Board M+ for Whirlpool for Maytag WPW10503278 12868513 12784415 W10165748 1 YEAR WARRANTY** WERLAHO**$25.09**4.2★262 reviews](https://www.amazon.com/dp/B09CPMD3R7) [![Manufacturer Authorized W10503278 Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187](https://m.media-amazon.com/images/I/41H25-YSsPL.jpg)**Manufacturer Authorized W10503278 Upgraded OEM P/N WPW10503278 Jazz Control Board for Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Kenmore W10165748 67006740 8208187** Fast Craft**$31.32**4.6★1,634 reviews](https://www.amazon.com/dp/B07CWG3T5Y) [![W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339](https://m.media-amazon.com/images/I/51kaSJrpgHL.jpg)**W10503278 Refrigerator Electronic Control JAZZ Board M+ for Whirlpool Kenmore WPW10503278 12784415 W10503278 AP6022400 12002339** folosem**$26.08**4.7★68 reviews](https://www.amazon.com/dp/B0C338SW92) [![WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More](https://m.media-amazon.com/images/I/4116QD1fQzL.jpg)**WPW10503278 Refrigerator Electronic (Jazz) Control Board - Compatible with Whirlpool Maytag KitchenAid Kenmore Amana I-kea Inglis Jenn-Air - Replaces W10165748 12784415V 8208187 & More** FBULWSEC**$25.05**4.5★12 reviews](https://www.amazon.com/dp/B0C339ZRSJ) [![Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands](https://m.media-amazon.com/images/I/51wi9OZN7ML.jpg)**Upgraded WPW10503278 Refrigerator JAZZ Control Board Fit for Whirlpool Refrigerator by AMI PARTS - Suitable for Major Brands** AMI PARTS**$20.40**4.7★9 reviews](https://www.amazon.com/dp/B0FC66T5LR) [![Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more](https://m.media-amazon.com/images/I/41gh2PMO8yL.jpg)**Whirlpool WPW10503278 Genuine OEM Refrigerator Main Control Board Replacement Part - Replaces W10165748 8208187 12784415 and more** Whirlpool**$107.59**4.2★32 reviews](https://www.amazon.com/dp/B072YV9JP4) [![Factory Authorized Genuine W10503278 Jazz Control Board Retail Pack OEM P/N WPW10503278 for Maytag KitchenAid Kenmore Whirlpool Amana Inglis Jenn-Air Refrigerator Models - W10165748 67004496 67004907](https://m.media-amazon.com/images/I/41M6rRn+iSL.jpg)**Factory Authorized Genuine W10503278 Jazz Control Board Retail Pack OEM P/N WPW10503278 for Maytag KitchenAid Kenmore Whirlpool Amana Inglis Jenn-Air Refrigerator Models - W10165748 67004496 67004907** Fast Craft**$24.03**4.5★20 reviews](https://www.amazon.com/dp/B09SPCZFL5) [![OEM Replacement for Whirlpool Refrigerator Control W10811363](https://m.media-amazon.com/images/I/41TobK50iHL.jpg)**OEM Replacement for Whirlpool Refrigerator Control W10811363** Generic**$137.36**0.0★0 reviews](https://www.amazon.com/dp/B0FP9B4B1G)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Quality”*

**Ease Of Use**17%

*“It's easy”*

**Value For Money**11%

*“The price even made it better”*

**Compatibility-Overall**11%

*“It is compatible”*

**Maintenance And Repair**11%

*“Easy to replace”*

**Size-Overall**11%

*“Perfect and fit my fridge and got it right back up and running”*

**Durability**6%

*“Still working perfectly 18 months later”*

**Instructions/User Manual/Troubleshooting**6%

*“the instructions were clear”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**33%

*“because it did not come with instructions”*

**Product Condition**33%

*“The item received is not new”*

**Touch/Button Controls**17%

*“Bought for a GB9FHDXWQ01 which had buttons that became unresponsive”*

#### **Top return reasons**- Functionality-Overall23% - Compatibility-Overall22% - Defective Material/Parts12% - Size-Overall11% - Maintenance And Repair5% - Value For Money5% - Advertised Vs Actual Product4% - Temperature Control4% - Touch/Button Controls4% - Product Condition2%