--- title: "whirlpool oven heating element — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/whirlpool-oven-heating-element" last_updated: "2026-07-09T23:47:48.668Z" locale: en meta: description: "a small market ($78K/yr) — whirlpool oven heating element doesn't clear our bar today." "og:description": "a small market ($78K/yr) — whirlpool oven heating element doesn't clear our bar today." "og:title": "whirlpool oven heating element — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" --- Back to Flapen home # **whirlpool oven heating element** **Skip it****39/100 ** a small market ($78K/yr) — whirlpool oven heating element doesn't clear our bar today. **Market/yr** **$78K** **Growth (1y)** **+110.7%** **Products** **17** **Brands** **11** was 10 a year ago **Sellers** **20** **Price range** **$27.50–$85.18** **Returns** **5.5%** **Rating** **4.4★** **Skip it** Scored 39/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **66** ×0.30 Competition **37** ×0.20 Quality gap **49** ×0.10 Returns **55** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +110.7% year over year. 2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 2.3× ## **Competition** - Beaquicy52% - AMI PARTS12% - Whirlpool8% - Prysm7% - Edgewater Parts5% - MIFLUS4% - Other (5 brands)13% The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 11 brands and 20 sellers compete here. **Brands** **11 **▲rising was 10 a year ago **Sellers** **20** **Top 5 brand share** **83%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.](https://m.media-amazon.com/images/I/31i-I9T235L.jpg) [**UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.**](https://www.amazon.com/dp/B087LPJC1Q) Beaquicy$30.254.2★1,25033%▼falling 2 ![Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD](https://m.media-amazon.com/images/I/31cOTPat95L.jpg) [**Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD**](https://www.amazon.com/dp/B087LYTTQ8) Beaquicy$28.974.3★24516%▲rising 3 ![Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool Oven Heating Element 311470 313827 660576 661170 14210047 308180BULK AP6007578 RF3165XVW0 RF363PXDN0 FEP310BL0 by AMI PARTS](https://m.media-amazon.com/images/I/31lBjXSPSzL.jpg) [**Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool Oven Heating Element 311470 313827 660576 661170 14210047 308180BULK AP6007578 RF3165XVW0 RF363PXDN0 FEP310BL0 by AMI PARTS**](https://www.amazon.com/dp/B082HR7P75) AMI PARTS$29.554.0★7236%▼falling 4 ![AMI PARTS W10207397 Oven Bake Element WPW10207397 Heating Element Replacement Fit for Whirl-Pool Oven RBS305PDQ12 RBS305PDB1 RBS275PVB00 GMC275PDB0 YGBD307PDQ7 GY396LXPB00 IBS650PXS00 IBS650PXB01](https://m.media-amazon.com/images/I/31hFTL3QFGL.jpg) [**AMI PARTS W10207397 Oven Bake Element WPW10207397 Heating Element Replacement Fit for Whirl-Pool Oven RBS305PDQ12 RBS305PDB1 RBS275PVB00 GMC275PDB0 YGBD307PDQ7 GY396LXPB00 IBS650PXS00 IBS650PXB01**](https://www.amazon.com/dp/B082HPBZXK) AMI PARTS$29.434.2★2955%▲rising 5 ![Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067](https://m.media-amazon.com/images/I/31ZSxmxnNUL.jpg) [**Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067**](https://www.amazon.com/dp/B07CNGCS1T) Prysm$33.334.7★1,3275%▼falling 6 ![Edgewater Parts W10779716 Bake Element for Range Ovens Replacement Compatible with Whirlpool KitchenAid Maytag and Jenn-Air](https://m.media-amazon.com/images/I/21tduSvkS+L.jpg) [**Edgewater Parts W10779716 Bake Element for Range Ovens Replacement Compatible with Whirlpool KitchenAid Maytag and Jenn-Air**](https://www.amazon.com/dp/B079P5C24M) Edgewater Parts$40.584.6★8185%▼falling 7 ![WP308180 W10308477 Oven Bake Element Compatible for Whirlpool Heating Element/Whirlpool Oven Heating Element/Kenmore Oven Heating Element240/208 Voltsby MIFLUS](https://m.media-amazon.com/images/I/31hqyLAQj5L.jpg) [**WP308180 W10308477 Oven Bake Element Compatible for Whirlpool Heating Element/Whirlpool Oven Heating Element/Kenmore Oven Heating Element240/208 Voltsby MIFLUS**](https://www.amazon.com/dp/B0CYC53QR8) MIFLUS$29.314.6★2394%▲rising 8 ![Whirlpool W10779716 Genuine OEM Bake Element for Ranges](https://m.media-amazon.com/images/I/21uJ7Fe0m4L.jpg) [**Whirlpool W10779716 Genuine OEM Bake Element for Ranges**](https://www.amazon.com/dp/B015YX9G84) Whirlpool$41.724.7★7514%▲rising 9 ![UPGRADED W11238400 W10544952 Range Broil Oven Heating Element Compatible with Whirlpool Jenn-Air KitchenAid Range Stove Ovens Parts W11238400 Whirlpool Oven Bake Elements WEC530H0DB0 Broil Parts](https://m.media-amazon.com/images/I/41WiaZtvSZL.jpg) [**UPGRADED W11238400 W10544952 Range Broil Oven Heating Element Compatible with Whirlpool Jenn-Air KitchenAid Range Stove Ovens Parts W11238400 Whirlpool Oven Bake Elements WEC530H0DB0 Broil Parts**](https://www.amazon.com/dp/B0GCDL8WVH) S-Union$85.185.0★13%▲rising 10 ![W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540](https://m.media-amazon.com/images/I/2125USaD48L.jpg) [**W10310274 Oven Bake Element Fit for amana Ikea maytag whirpool jenn-air Replaces part 74010883 7406P439-60 1863288 AP6019234 PS11752540**](https://www.amazon.com/dp/B0D2NHZ4FF) Nanrton$40.934.5★663%▲rising 11 ![WP308180 W10308477 FULL POWER Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Endurance Pro - Suitable for Kenmore Kitchen Aid and Maytag](https://m.media-amazon.com/images/I/31+sqCJ6KZL.jpg) [**WP308180 W10308477 FULL POWER Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Endurance Pro - Suitable for Kenmore Kitchen Aid and Maytag**](https://www.amazon.com/dp/B07Q41BN64) Endurance Pro$27.504.6★3943%▲rising 12 ![Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.](https://m.media-amazon.com/images/I/21XlAsg4dsL.jpg) [**Beaquicy W10779716 Oven Bake Element - Replacement for Whirlpool Kitchen-Aid Maytag Range wfe540h0es0 mer8680bb0 mer8600dh0 wfe540h0ew1 etc.**](https://www.amazon.com/dp/B09ZX4LHSW) Beaquicy$29.974.2★2863%▲rising 13 ![Whirlpool WPW10207397 Genuine OEM Oven Lower Bake Element Replacement Part - Replaces 9760766 4448696 4452153 W10207397](https://m.media-amazon.com/images/I/21d8GmHRVRL.jpg) [**Whirlpool WPW10207397 Genuine OEM Oven Lower Bake Element Replacement Part - Replaces 9760766 4448696 4452153 W10207397**](https://www.amazon.com/dp/B072YX1V5D) Whirlpool$46.994.7★1013%▼falling 14 ![Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444](https://m.media-amazon.com/images/I/31rFAQe5YsL.jpg) [**Showingo Range Bake Lower Oven Heating Unit Element Compatible with Whirlpool Amana WP77001094 77001094 CH5910 ARR630 ART6110 Replacement Oven Bake Element 8190056 AP4104297 AP6011444**](https://www.amazon.com/dp/B0C53KT1V2) showingo$32.404.0★582%▲rising 15 ![Whirlpool WPW10308477 Genuine OEM Range Bake Element Replacement Part - Replaces 9758519 9758541 3195067 and more](https://m.media-amazon.com/images/I/21-4KHIr0VL.jpg) [**Whirlpool WPW10308477 Genuine OEM Range Bake Element Replacement Part - Replaces 9758519 9758541 3195067 and more**](https://www.amazon.com/dp/B0CHN6FLLS) Whirlpool$41.624.6★602%—flat **~~Showing 15 of 17 — show all ~~** ## **Product shelf** All 17 tracked products in this niche. Top sellersNewestTrending [![UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.](https://m.media-amazon.com/images/I/31i-I9T235L.jpg)**UPGRADEDWP308180 W10308477 Oven Bake Element Replacement for Whirlpool Oven Heating Element WP308180 by Beaquicy - Suitable for Kenmore Whirlpool ovens RF366PXXN2 FEP310EN0 RF365PXYN0 RF327PXVW etc.** Beaquicy**$30.25**4.2★1,250 reviews](https://www.amazon.com/dp/B087LPJC1Q) [![Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD](https://m.media-amazon.com/images/I/31cOTPat95L.jpg)**Beaquicy W10207397 WPW10207397 Oven Bake Element - Replacement for Whirlpool Oven - Replaces RBS305PDQ12 RBS305PDB1 GBD277PR GBD277PD** Beaquicy**$28.97**4.3★245 reviews](https://www.amazon.com/dp/B087LYTTQ8) [![Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool Oven Heating Element 311470 313827 660576 661170 14210047 308180BULK AP6007578 RF3165XVW0 RF363PXDN0 FEP310BL0 by AMI PARTS](https://m.media-amazon.com/images/I/31lBjXSPSzL.jpg)**Upgraded WP308180 W10308477 Oven Bake Element Fit for Whirl-Pool Oven Heating Element 311470 313827 660576 661170 14210047 308180BULK AP6007578 RF3165XVW0 RF363PXDN0 FEP310BL0 by AMI PARTS** AMI PARTS**$29.55**4.0★723 reviews](https://www.amazon.com/dp/B082HR7P75) [![AMI PARTS W10207397 Oven Bake Element WPW10207397 Heating Element Replacement Fit for Whirl-Pool Oven RBS305PDQ12 RBS305PDB1 RBS275PVB00 GMC275PDB0 YGBD307PDQ7 GY396LXPB00 IBS650PXS00 IBS650PXB01](https://m.media-amazon.com/images/I/31hFTL3QFGL.jpg)**AMI PARTS W10207397 Oven Bake Element WPW10207397 Heating Element Replacement Fit for Whirl-Pool Oven RBS305PDQ12 RBS305PDB1 RBS275PVB00 GMC275PDB0 YGBD307PDQ7 GY396LXPB00 IBS650PXS00 IBS650PXB01** AMI PARTS**$29.43**4.2★295 reviews](https://www.amazon.com/dp/B082HPBZXK) [![Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067](https://m.media-amazon.com/images/I/31ZSxmxnNUL.jpg)**Prysm W10308477 Oven Bake Element Compatible with Whirlpool Maytag KitchenAid Jenn-Air Amana Magic Chef Admiral Norge Roper Replacement for 9758519 W10308477 1719751 3195067** Prysm**$33.33**4.7★1,327 reviews](https://www.amazon.com/dp/B07CNGCS1T) [![Edgewater Parts W10779716 Bake Element for Range Ovens Replacement Compatible with Whirlpool KitchenAid Maytag and Jenn-Air](https://m.media-amazon.com/images/I/21tduSvkS+L.jpg)**Edgewater Parts W10779716 Bake Element for Range Ovens Replacement Compatible with Whirlpool KitchenAid Maytag and Jenn-Air** Edgewater Parts**$40.58**4.6★818 reviews](https://www.amazon.com/dp/B079P5C24M) [![WP308180 W10308477 Oven Bake Element Compatible for Whirlpool Heating Element/Whirlpool Oven Heating Element/Kenmore Oven Heating Element240/208 Voltsby MIFLUS](https://m.media-amazon.com/images/I/31hqyLAQj5L.jpg)**WP308180 W10308477 Oven Bake Element Compatible for Whirlpool Heating Element/Whirlpool Oven Heating Element/Kenmore Oven Heating Element240/208 Voltsby MIFLUS** MIFLUS**$29.31**4.6★239 reviews](https://www.amazon.com/dp/B0CYC53QR8) [![Whirlpool W10779716 Genuine OEM Bake Element for Ranges](https://m.media-amazon.com/images/I/21uJ7Fe0m4L.jpg)**Whirlpool W10779716 Genuine OEM Bake Element for Ranges** Whirlpool**$41.72**4.7★751 reviews](https://www.amazon.com/dp/B015YX9G84) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**29% *“Exact fit”* **Advertised Vs Actual Product**13% *“Works as advertised”* **Quality-Overall**11% *“Great element, works perfectly and installs easily”* **Heating**8% *“The new heating element was well worth the money”* **Value For Money**8% *“so much cheaper than a new oven”* **Ease Of Use**6% *“Easy Peasy”* **Baking**5% *“This was an exact replacement for my oven”* **Durability**4% *“Durable and easy install”* **Maintenance And Repair**4% *“Way more cost effective fix than hiring an appliance repair service”* **Assembly/Installation**2% *“easy installation,”* ### **What buyers complain about ** **Durability**55% *“durability not great”* **Size-Overall**7% *“Didn't fit”* **Quality-Overall**6% *“cheap product”* **Heating**5% *“And will take longer to heat up”* **Value For Money**3% *“Not worth it”* **Defective Material/Parts**3% *“Element went out”* **Maintenance And Repair**2% *“The oven now needs to be replaced”* **Noise Level**2% *“It lasted for about 6 months then one day we heard a loud electrical-sounding zap/pop”* **Baking**2% *“Bad baking element/coil”* **Connectivity-Overall**2% *“the connection points were sticking out”* #### **Top return reasons**- Size-Overall44% - Defective Material/Parts14% - Compatibility-Overall11% - Heating10% - Functionality-Overall8% - Advertised Vs Actual Product4% - Connectivity-Overall2% - Maintenance And Repair2% - Assembly/Installation1% - Durability1%