--- title: "whirlpool air filter replacement — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/whirlpool-air-filter-replacement" last_updated: "2026-07-09T23:47:55.500Z" locale: en meta: description: "a concentrated shelf (top 5 take 89% of clicks) — whirlpool air filter replacement doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 89% of clicks) — whirlpool air filter replacement doesn't clear our bar today." "og:title": "whirlpool air filter replacement — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen" --- Back to Flapen home # **whirlpool air filter replacement** **Skip it****31/100 ** a concentrated shelf (top 5 take 89% of clicks) — whirlpool air filter replacement doesn't clear our bar today. **Market/yr** **$78K** **Growth (1y)** **+86.2%** **Products** **8** **Brands** **7** was 7 a year ago **Sellers** **13** **Price range** **$5.91–$17.88** **Returns** **0.6%** **Rating** **4.7★** **Skip it** Scored 31/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **61** ×0.30 Competition **1** ×0.20 Quality gap **20** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +86.2% year over year. 2K986Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 1.7× ## **Competition** - Funmit54% - Fresh Flow13% - Whirlpool12% - Mist9% - Midiex4% - LEOPO4% - Other (1 brands)3% The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 13 sellers compete here. **Brands** **7 **—flat was 7 a year ago **Sellers** **13** **Top 5 brand share** **93%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg) [**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White**](https://www.amazon.com/dp/B08D3PZ9RB) Funmit$13.464.7★4,52554%▼falling 2 ![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**](https://www.amazon.com/dp/B089LXN4VR) Fresh Flow$17.884.8★3,42513%▲rising 3 ![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg) [**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**](https://www.amazon.com/dp/B004DNWVPM) Whirlpool$8.954.8★12,05612%▼falling 4 ![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg) [**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**](https://www.amazon.com/dp/B07DWB27HF) Mist$13.934.7★9,1946%▼falling 5 ![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg) [**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**](https://www.amazon.com/dp/B0FQ5DVHLS) Midiex$10.114.8★1164%▲rising 6 ![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg) [**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack**](https://www.amazon.com/dp/B08Q9SG2NS) Mist$9.874.7★9,1944%—flat 7 ![6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter](https://m.media-amazon.com/images/I/51UeePbwbLL.jpg) [**6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter**](https://www.amazon.com/dp/B0G1XH9BPQ) LEOPO$16.894.5★454%▲rising 8 ![W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853](https://m.media-amazon.com/images/I/413WDY98IHL.jpg) [**W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853**](https://www.amazon.com/dp/B07GF5WGJG) Geengle$5.914.7★2,3943%—flat ## **Product shelf** All 8 tracked products in this niche. Top sellersNewestTrending [![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg)**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White** Funmit**$13.46**4.7★4,525 reviews](https://www.amazon.com/dp/B08D3PZ9RB) [![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg)**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack** Fresh Flow**$17.88**4.8★3,425 reviews](https://www.amazon.com/dp/B089LXN4VR) [![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg)**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir** Whirlpool**$8.95**4.8★12,056 reviews](https://www.amazon.com/dp/B004DNWVPM) [![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg)**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)** Mist**$13.93**4.7★9,194 reviews](https://www.amazon.com/dp/B07DWB27HF) [![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg)**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges** Midiex**$10.11**4.8★116 reviews](https://www.amazon.com/dp/B0FQ5DVHLS) [![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg)**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack** Mist**$9.87**4.7★9,194 reviews](https://www.amazon.com/dp/B08Q9SG2NS) [![6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter](https://m.media-amazon.com/images/I/51UeePbwbLL.jpg)**6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter** LEOPO**$16.89**4.5★45 reviews](https://www.amazon.com/dp/B0G1XH9BPQ) [![W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853](https://m.media-amazon.com/images/I/413WDY98IHL.jpg)**W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853** Geengle**$5.91**4.7★2,394 reviews](https://www.amazon.com/dp/B07GF5WGJG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**40% *“Fit perfect”* **Advertised Vs Actual Product**14% *“Product as described”* **Value For Money**14% *“Good Price”* **Quality-Overall**10% *“No issues at all”* **Filtration**9% *“Great little filters at a good price”* **Smell**7% *“Absorbs odors for months”* **Temperature Control**1% *“So important to maintain refrigerator”* **Ease Of Use**1% *“easy peasy”* **Design-Overall**1% *“Works as designed”* **Product Condition**0% *“Just Like New”* ### **What buyers complain about ** **Size-Overall**33% *“Poor fit”* **Filtration**33% *“Impossible to find these filters in the store”* **Quality-Overall**17% *“Made Cheap”* **Advertised Vs Actual Product**8% *“Misled”* #### **Top return reasons**- Size-Overall49% - Compatibility-Overall25% - Filtration14% - Advertised Vs Actual Product4% - Value For Money2% - Defective Material/Parts1% - Quality-Overall1% - Product Condition1% - Leak-Proof1% - Maintenance And Repair1%