--- title: "w10518394 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/w10518394" last_updated: "2026-07-09T22:39:21.795Z" locale: en meta: description: "a concentrated shelf (top 5 take 88% of clicks) — w10518394 doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 88% of clicks) — w10518394 doesn't clear our bar today." "og:title": "w10518394 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" --- Back to Flapen home # **w10518394** **Skip it****35/100 ** a concentrated shelf (top 5 take 88% of clicks) — w10518394 doesn't clear our bar today. **Market/yr** **$153K** **Growth (1y)** **+129.6%** **Products** **8** **Brands** **8** was 9 a year ago **Sellers** **17** **Price range** **$23.20–$34.82** **Returns** **5.9%** **Rating** **4.2★** **Skip it** Scored 35/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **8** ×0.30 Growth **68** ×0.30 Competition **3** ×0.20 Quality gap **66** ×0.10 Returns **52** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +129.6% year over year. 713356.5Spike '24Spike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan · busiest ÷ quietest = 1.5× ## **Competition** - APPLIANCEMATES34% - Improvedhand33% - AMI PARTS9% - Whirlpool8% - ECOMAID4% - Beaquicy4% - Other (2 brands)8% The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 17 sellers compete here. **Brands** **8 **▼falling was 9 a year ago **Sellers** **17** **Top 5 brand share** **88%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP](https://m.media-amazon.com/images/I/31qA3if+b1L.jpg) [**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP**](https://www.amazon.com/dp/B08RMN8WBQ) APPLIANCEMATES$34.824.4★50934%—flat 2 ![W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand](https://m.media-amazon.com/images/I/21juE1-9RmL.jpg) [**W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand**](https://www.amazon.com/dp/B096LY6TZZ) Improvedhand$34.744.4★36633%▲rising 3 ![AMI PARTS W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool Dishwasher 66512413N412 66513002N510 7GU2455XTSQ0 7WDT770PAYM3 - replaces 8194250 W10134009 W10441445](https://m.media-amazon.com/images/I/21qx+beSDmL.jpg) [**AMI PARTS W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool Dishwasher 66512413N412 66513002N510 7GU2455XTSQ0 7WDT770PAYM3 - replaces 8194250 W10134009 W10441445**](https://www.amazon.com/dp/B0DC6C4KF7) AMI PARTS$29.284.6★409%▲rising 4 ![Whirlpool W10518394 Genuine OEM Dishwasher Heating Element Replacement Part - Replaces W10134009 8563007 8572861 and more](https://m.media-amazon.com/images/I/21P9BhBLlxL.jpg) [**Whirlpool W10518394 Genuine OEM Dishwasher Heating Element Replacement Part - Replaces W10134009 8563007 8572861 and more**](https://www.amazon.com/dp/B00MK4CP5M) Whirlpool$30.574.4★2458%▼falling 5 ![W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP](https://m.media-amazon.com/images/I/21zjpMbtI3L.jpg) [**W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP**](https://www.amazon.com/dp/B0F1FJMSC7) ECOMAID$23.203.8★144%▲rising 6 ![W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445](https://m.media-amazon.com/images/I/31zJMiiYsAS.jpg) [**W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445**](https://www.amazon.com/dp/B08NT8Z3D7) Beaquicy$29.584.2★4684%▲rising 7 ![W10518394 W10441445 PS8260087 Dishwasher Heating Element by Techecook - Fit for Whirlpool Kenmore Amana Maytag Dishwasher - Replaces W10134009 AP5690151 W10518394VP WDF520PADM7 WDT710PAYM3 WDT720PADM2](https://m.media-amazon.com/images/I/31QJGlcUxbS.jpg) [**W10518394 W10441445 PS8260087 Dishwasher Heating Element by Techecook - Fit for Whirlpool Kenmore Amana Maytag Dishwasher - Replaces W10134009 AP5690151 W10518394VP WDF520PADM7 WDT710PAYM3 WDT720PADM2**](https://www.amazon.com/dp/B08N44Q3DY) TOMOON$34.184.2★4314%▼falling 8 ![W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag](https://m.media-amazon.com/images/I/21wtRdQkUDL.jpg) [**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag**](https://www.amazon.com/dp/B0FD9NZ1P1) MHOPEM$24.973.9★454%▼falling ## **Product shelf** All 8 tracked products in this niche. Top sellersNewestTrending [![W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP](https://m.media-amazon.com/images/I/31qA3if+b1L.jpg)**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag Replaces W10134009 AP5690151 PS8260087 WDT730PAHZ0 WDF520PADM7 WDF520PADM3 WDF520PADM5 WDT720PADM2 WDT710PAYM3 W10518394VP** APPLIANCEMATES**$34.82**4.4★509 reviews](https://www.amazon.com/dp/B08RMN8WBQ) [![W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand](https://m.media-amazon.com/images/I/21juE1-9RmL.jpg)**W10518394 Dishwasher Heating Element Replacement for Whirlpool Kenmore Maytag Amana Dishwashers Compatible with 8194250 8563007 8572861 W10134009 W10441445 W10518394VP By Improvedhand** Improvedhand**$34.74**4.4★366 reviews](https://www.amazon.com/dp/B096LY6TZZ) [![AMI PARTS W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool Dishwasher 66512413N412 66513002N510 7GU2455XTSQ0 7WDT770PAYM3 - replaces 8194250 W10134009 W10441445](https://m.media-amazon.com/images/I/21qx+beSDmL.jpg)**AMI PARTS W10518394 Dishwasher Heating Element Kit Fit for Whirl-pool Dishwasher 66512413N412 66513002N510 7GU2455XTSQ0 7WDT770PAYM3 - replaces 8194250 W10134009 W10441445** AMI PARTS**$29.28**4.6★40 reviews](https://www.amazon.com/dp/B0DC6C4KF7) [![Whirlpool W10518394 Genuine OEM Dishwasher Heating Element Replacement Part - Replaces W10134009 8563007 8572861 and more](https://m.media-amazon.com/images/I/21P9BhBLlxL.jpg)**Whirlpool W10518394 Genuine OEM Dishwasher Heating Element Replacement Part - Replaces W10134009 8563007 8572861 and more** Whirlpool**$30.57**4.4★245 reviews](https://www.amazon.com/dp/B00MK4CP5M) [![W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP](https://m.media-amazon.com/images/I/21zjpMbtI3L.jpg)**W10518394 W10134009 Dishwasher Heating Element Kit for Kenmore Whirlpool May-tag Crosley Es-tate Dishwasher Replace PS8260087 W10441445 W10518394VP** ECOMAID**$23.20**3.8★14 reviews](https://www.amazon.com/dp/B0F1FJMSC7) [![W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445](https://m.media-amazon.com/images/I/31zJMiiYsAS.jpg)**W10518394 W10134009 Dishwasher Heating Element by Beaquicy - PS8260087 Heating Element Replacement for Whirlpool Amana Maytag Kenmore 665 Dishwasher Parts WDT720PADM2 WDT710PAYM3 W10441445** Beaquicy**$29.58**4.2★468 reviews](https://www.amazon.com/dp/B08NT8Z3D7) [![W10518394 W10441445 PS8260087 Dishwasher Heating Element by Techecook - Fit for Whirlpool Kenmore Amana Maytag Dishwasher - Replaces W10134009 AP5690151 W10518394VP WDF520PADM7 WDT710PAYM3 WDT720PADM2](https://m.media-amazon.com/images/I/31QJGlcUxbS.jpg)**W10518394 W10441445 PS8260087 Dishwasher Heating Element by Techecook - Fit for Whirlpool Kenmore Amana Maytag Dishwasher - Replaces W10134009 AP5690151 W10518394VP WDF520PADM7 WDT710PAYM3 WDT720PADM2** TOMOON**$34.18**4.2★431 reviews](https://www.amazon.com/dp/B08N44Q3DY) [![W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag](https://m.media-amazon.com/images/I/21wtRdQkUDL.jpg)**W10518394 W10441445 Dishwasher Heating Element for Whirlpool Kenmore Maytag** MHOPEM**$24.97**3.9★45 reviews](https://www.amazon.com/dp/B0FD9NZ1P1) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**30% *“Exact Fit”* **Advertised Vs Actual Product**17% *“works exactly as advertised”* **Value For Money**7% *“I appreciate the price”* **Quality-Overall**6% *“Amazing quality”* **Assembly/Installation**5% *“Simple install, fit perfect, definitely an improvement on the drying of the dishes”* **Maintenance And Repair**4% *“Good replacement”* **Ease Of Use**3% *“Super easy replacement too”* **Ease Of Cleaning**3% *“My dishes were very clean”* **Product Condition**2% *“post the factory dance it was as good as new”* **Correct Contents**2% *“Correct part”* ### **What buyers complain about ** **Heating**13% *“Does not heat properly”* **Functionality-Overall**13% *“Did not work”* **Size-Overall**7% *“Its way too big”* **Quality-Overall**7% *“Junk”* **Ease Of Cleaning**5% *“not cleaning very well”* **Instructions/User Manual/Troubleshooting**5% *“Extreme manual work to replace”* **Value For Money**5% *“for since it didn't last all that long the value definitely takes a hit”* **Compatibility-Overall**5% *“Not compatible”* **Durability**4% *“Lasted less than a year”* **Defective Material/Parts**4% *“replacement parts”* #### **Top return reasons**- Size-Overall41% - Heating23% - Compatibility-Overall12% - Defective Material/Parts8% - Functionality-Overall5% - Advertised Vs Actual Product4% - Maintenance And Repair2% - Assembly/Installation1% - Value For Money1% - Product Condition1%