---
title: "w10404050 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/appliances/w10404050"
last_updated: "2026-07-10T01:27:07.939Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — w10404050 doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — w10404050 doesn't clear our bar today."
  "og:title": "w10404050 — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **w10404050**

**Skip it****31/100 **

a concentrated shelf (top 5 take 100% of clicks) — w10404050 doesn't clear our bar today.

**Market/yr**

**$41K**

**Growth (1y)**

**+179.4%**

**Products**

**5**

**Brands**

**5**

was 7 a year ago

**Sellers**

**8**

**Price range**

**$17.53–$26.68**

**Returns**

**8.1%**

**Rating**

**4.4★**

**Skip it**

Scored 31/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**74**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**50**

 ×0.10

Returns

**29**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 46 weeks — +179.4% year over year.

310155Spike '25Holiday '25Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

## **Competition**

- M Motico50% - ZNTVW24% - Blutoget13% - Walpica7% - TOMOON6%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 8 sellers compete here.

**Brands**

**5 **▼falling

was 7 a year ago

**Sellers**

**8**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty](https://m.media-amazon.com/images/I/41tITPFgnCL.jpg) [**M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty**](https://www.amazon.com/dp/B0BRSLLT61)

M Motico$21.374.3★18950%▲rising

2
![ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit Compatible with Specific Whirlpool Maytag Kenmore Amana Crosley Washing Machines](https://m.media-amazon.com/images/I/417L654YcLL.jpg) [**ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit Compatible with Specific Whirlpool Maytag Kenmore Amana Crosley Washing Machines**](https://www.amazon.com/dp/B0FJXQYD3V)

ZNTVW$17.534.2★3524%▼falling

3
![Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762](https://m.media-amazon.com/images/I/41guHDUnAxL.jpg) [**Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762**](https://www.amazon.com/dp/B0BFQ6R3R7)

Blutoget$23.584.6★24213%▲rising

4
![W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts](https://m.media-amazon.com/images/I/41wmmD01miL.jpg) [**W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts**](https://www.amazon.com/dp/B09GMPYJX2)

Walpica$26.684.4★2917%▲rising

5
![W10238287 W10404050 Washer Lid Lock Latch switch Assembly Compatible with Whirl.pool Ken.more Washer Parts AP5263307 PS349762 W10744659 by TOMOON(2 Year Warr-anty)](https://m.media-amazon.com/images/I/41LnmhjlMsL.jpg) [**W10238287 W10404050 Washer Lid Lock Latch switch Assembly Compatible with Whirl.pool Ken.more Washer Parts AP5263307 PS349762 W10744659 by TOMOON(2 Year Warr-anty)**](https://www.amazon.com/dp/B08P5HRYPL)

TOMOON$19.624.5★3196%▼falling

## **Product shelf**

All 5 tracked products in this niche.

Top sellersNewestTrending

[![M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty](https://m.media-amazon.com/images/I/41tITPFgnCL.jpg)**M Motico UPGRADED W10404050 W10238287 Washer Lid Lock Latch Switch Assembly with W10240513 Strike Compatible with Whirlpool Maytag Kenmore Washer Replaces W10744659 AP5263307 1938607-1 Year Warranty** M Motico**$21.37**4.3★189 reviews](https://www.amazon.com/dp/B0BRSLLT61) [![ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit Compatible with Specific Whirlpool Maytag Kenmore Amana Crosley Washing Machines](https://m.media-amazon.com/images/I/417L654YcLL.jpg)**ZNTVW W10404050 W10238287 Washer Lid Lock Latch Switch and Harness Kit Compatible with Specific Whirlpool Maytag Kenmore Amana Crosley Washing Machines** ZNTVW**$17.53**4.2★35 reviews](https://www.amazon.com/dp/B0FJXQYD3V) [![Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762](https://m.media-amazon.com/images/I/41guHDUnAxL.jpg)**Upgraded W10404050 W10238287 Washer Lid Lock Latch Switch Assembly W10240513 Lid Strike by Blutoget - Fit for Whirlpool Ken-more Amana Crosley Washing Machine Replace AP5263307 W10744659 PS349762** Blutoget**$23.58**4.6★242 reviews](https://www.amazon.com/dp/B0BFQ6R3R7) [![W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts](https://m.media-amazon.com/images/I/41wmmD01miL.jpg)**W10404050 W10238287 Lid lock for Maytag Centennial Washer Kenmore Washer Whirlpool Cabrio Washer Lid Lock Replacement Parts Lid Switch Replacement Door Latch Top Load Washing Machine Parts** Walpica**$26.68**4.4★291 reviews](https://www.amazon.com/dp/B09GMPYJX2) [![W10238287 W10404050 Washer Lid Lock Latch switch Assembly Compatible with Whirl.pool Ken.more Washer Parts AP5263307 PS349762 W10744659 by TOMOON(2 Year Warr-anty)](https://m.media-amazon.com/images/I/41LnmhjlMsL.jpg)**W10238287 W10404050 Washer Lid Lock Latch switch Assembly Compatible with Whirl.pool Ken.more Washer Parts AP5263307 PS349762 W10744659 by TOMOON(2 Year Warr-anty)** TOMOON**$19.62**4.5★319 reviews](https://www.amazon.com/dp/B08P5HRYPL)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“Fit great”*

**Quality-Overall**18%

*“Good OEM replacement”*

**Functionality-Overall**12%

*“Worked”*

**Advertised Vs Actual Product**12%

*“As expected”*

**Compatibility-Overall**7%

*“compatible with”*

**Maintenance And Repair**6%

*“Used to repair a Maytag washer, worked fine and the washer now has a new lease on life”*

**Durability**6%

*“durable”*

### **What buyers complain about **

**Durability**38%

*“And it broke completely a few months later”*

**Quality-Overall**15%

*“Cheap”*

**Mechanism Issues**8%

*“Lid Lock”*

**Functionality-Overall**8%

*“Terrible didn't work”*

**Defective Material/Parts**8%

*“Replacement part”*

**Instructions/User Manual/Troubleshooting**8%

*“could have used better instructions”*

**Assembly/Installation**6%

*“a real challenge to install correctly”*

**Material Quality**4%

*“Some plastics feel slightly lower in quality”*

**Advertised Vs Actual Product**2%

*“Avoid all listings that say things like:”*

#### **Top return reasons**- Defective Material/Parts22% - Size-Overall20% - Functionality-Overall19% - Compatibility-Overall18% - Assembly/Installation6% - Mechanism Issues4% - Connectivity-Overall3% - Advertised Vs Actual Product2% - Maintenance And Repair2% - Product Condition2%