--- title: "w10311524 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/w10311524" last_updated: "2026-07-10T01:27:06.658Z" locale: en meta: description: "a concentrated shelf (top 5 take 87% of clicks) — w10311524 doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 87% of clicks) — w10311524 doesn't clear our bar today." "og:title": "w10311524 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen" --- Back to Flapen home # **w10311524** **Skip it****35/100 ** a concentrated shelf (top 5 take 87% of clicks) — w10311524 doesn't clear our bar today. **Market/yr** **$182K** **Growth (1y)** **+102.2%** **Products** **9** **Brands** **8** was 7 a year ago **Sellers** **14** **Price range** **$5.91–$17.88** **Returns** **0.6%** **Rating** **4.7★** **Skip it** Scored 35/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **9** ×0.30 Growth **65** ×0.30 Competition **5** ×0.20 Quality gap **20** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 87 weeks — +102.2% year over year. 2K1KSpike '25Prime Day '25Nov '24Feb '25May '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug · busiest ÷ quietest = 2.2× ## **Competition** - Funmit44% - Fresh Flow22% - Mist12% - Whirlpool9% - Geengle4% - Midiex4% - Other (2 brands)6% The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 14 sellers compete here. **Brands** **8 **▲rising was 7 a year ago **Sellers** **14** **Top 5 brand share** **91%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg) [**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White**](https://www.amazon.com/dp/B08D3PZ9RB) Funmit$13.464.7★4,52544%▼falling 2 ![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**](https://www.amazon.com/dp/B089LXN4VR) Fresh Flow$17.884.8★3,42522%▲rising 3 ![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg) [**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**](https://www.amazon.com/dp/B004DNWVPM) Whirlpool$8.954.8★12,0569%▼falling 4 ![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg) [**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**](https://www.amazon.com/dp/B07DWB27HF) Mist$13.934.7★9,1947%▼falling 5 ![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg) [**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack**](https://www.amazon.com/dp/B08Q9SG2NS) Mist$9.874.7★9,1945%—flat 6 ![W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853](https://m.media-amazon.com/images/I/413WDY98IHL.jpg) [**W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853**](https://www.amazon.com/dp/B07GF5WGJG) Geengle$5.914.7★2,3944%▲rising 7 ![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg) [**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**](https://www.amazon.com/dp/B0FQ5DVHLS) Midiex$10.114.8★1164%▲rising 8 ![W10311524 Refrigerator Air Filter Replacement for Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Compatible with Fresh Flow Refrigerator Air Filter - 8 Pack](https://m.media-amazon.com/images/I/51qHCek+-9L.jpg) [**W10311524 Refrigerator Air Filter Replacement for Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Compatible with Fresh Flow Refrigerator Air Filter - 8 Pack**](https://www.amazon.com/dp/B0FW4NKQZN) Casuenia$10.354.7★403%▲rising 9 ![6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter](https://m.media-amazon.com/images/I/51UeePbwbLL.jpg) [**6 PACK W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Replace for Fresh Flow Refrigerator Air Filter**](https://www.amazon.com/dp/B0G1XH9BPQ) LEOPO$16.894.5★452%▲rising ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg)**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White** Funmit**$13.46**4.7★4,525 reviews](https://www.amazon.com/dp/B08D3PZ9RB) [![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg)**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack** Fresh Flow**$17.88**4.8★3,425 reviews](https://www.amazon.com/dp/B089LXN4VR) [![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg)**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir** Whirlpool**$8.95**4.8★12,056 reviews](https://www.amazon.com/dp/B004DNWVPM) [![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg)**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)** Mist**$13.93**4.7★9,194 reviews](https://www.amazon.com/dp/B07DWB27HF) [![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg)**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack** Mist**$9.87**4.7★9,194 reviews](https://www.amazon.com/dp/B08Q9SG2NS) [![W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853](https://m.media-amazon.com/images/I/413WDY98IHL.jpg)**W10311524 4-PACK Air Filter Replacement for Whirlpool Refrigerator Also Fits 2319308 W10335147 W10335147A W10335147 W10315189 1876318 AIR1 FreshFlow Air Filter AP4538127 AH2580853 EA2580853** Geengle**$5.91**4.7★2,394 reviews](https://www.amazon.com/dp/B07GF5WGJG) [![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg)**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges** Midiex**$10.11**4.8★116 reviews](https://www.amazon.com/dp/B0FQ5DVHLS) [![W10311524 Refrigerator Air Filter Replacement for Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Compatible with Fresh Flow Refrigerator Air Filter - 8 Pack](https://m.media-amazon.com/images/I/51qHCek+-9L.jpg)**W10311524 Refrigerator Air Filter Replacement for Whirlpool AIR1 Maytag Kitchenaid and Jenn-Air Compatible with Fresh Flow Refrigerator Air Filter - 8 Pack** Casuenia**$10.35**4.7★40 reviews](https://www.amazon.com/dp/B0FW4NKQZN) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**38% *“Fit perfect”* **Value For Money**15% *“Good Price”* **Advertised Vs Actual Product**11% *“Product as described”* **Filtration**10% *“Great little filters at a good price”* **Quality-Overall**8% *“No issues at all”* **Smell**7% *“Absorbs odors for months”* **Assembly/Installation**3% *“Easy to install”* **Ease Of Use**2% *“easy peasy”* **Temperature Control**1% *“So important to maintain refrigerator”* **Compatibility-Overall**1% *“They fit well in compatible models”* ### **What buyers complain about ** **Filtration**28% *“The filter media does not go all the way across the box in many of the filters”* **Size-Overall**23% *“Poor fit”* **Quality-Overall**13% *“Made Cheap”* **Advertised Vs Actual Product**5% *“Misled”* **Smell**3% *“The only downside is that the odor control may not feel quite as strong or long-lasting as name-brand versions”* #### **Top return reasons**- Size-Overall50% - Compatibility-Overall25% - Filtration14% - Advertised Vs Actual Product4% - Value For Money2% - Defective Material/Parts1% - Product Condition1% - Quality-Overall1% - Leak-Proof1% - Maintenance And Repair1%