---
title: "refrigerators — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/appliances/refrigerators"
last_updated: "2026-07-10T00:35:07.566Z"
locale: en
meta:
  description: "refrigerators clears our launch bar: a $3.8M/yr market growing +235.3% with returns at 1.9%."
  "og:description": "refrigerators clears our launch bar: a $3.8M/yr market growing +235.3% with returns at 1.9%."
  "og:title": "refrigerators — Niche Verdict: Launch it (74/100) | Amazon United States - Flapen"
---

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# **refrigerators**

**Launch it****74/100 **

refrigerators clears our launch bar: a $3.8M/yr market growing +235.3% with returns at 1.9%.

**Market/yr**

**$3.8M**

**Growth (1y)**

**+235.3%**

**Products**

**71**

**Brands**

**28**

was 47 a year ago

**Sellers**

**51**

**Price range**

**$147.88–$2067.84**

**Returns**

**1.9%**

**Rating**

**4.2★**

**Launch it**

Scored 74/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**58**

 ×0.30

Growth

**81**

 ×0.30

Competition

**85**

 ×0.20

Quality gap

**67**

 ×0.10

Returns

**85**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +235.3% year over year.

101K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul · busiest ÷ quietest = 1.7×

## **Competition**

- Frigidaire27% - Upstreman14% - RecPro10% - Kenmore8% - Electactic4% - Cucina Magica3% - Other (22 brands)34%

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 28 brands and 51 sellers compete here.

**Brands**

**28 **▼falling

was 47 a year ago

**Sellers**

**51**

**Top 5 brand share**

**63%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H](https://m.media-amazon.com/images/I/311q5uu1VNL.jpg) [**Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H**](https://www.amazon.com/dp/B088G26FRM)

Frigidaire$360.894.1★2,26811%▼falling

2
![Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75](https://m.media-amazon.com/images/I/31WxASRvuzL.jpg) [**Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75**](https://www.amazon.com/dp/B0CLGQKZ7N)

Upstreman$350.094.2★4848%—flat

3
![Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready](https://m.media-amazon.com/images/I/31eomPE9LwL.jpg) [**Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready**](https://www.amazon.com/dp/B0D54Q4N8D)

Frigidaire$386.003.9★605%▲rising

4
![Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes](https://m.media-amazon.com/images/I/31UlPaKIEZL.jpg) [**Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes**](https://www.amazon.com/dp/B0D9H3JPBL)

Cucina Magica$324.064.0★5743%▼falling

5
![Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black](https://m.media-amazon.com/images/I/211U39Xc+QL.jpg) [**Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black**](https://www.amazon.com/dp/B09DQZ2W4H)

Frigidaire$300.854.2★1643%▲rising

6
![RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H](https://m.media-amazon.com/images/I/31f6BWPR0wL.jpg) [**RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H**](https://www.amazon.com/dp/B0DX7MJ3JV)

RecPro$683.854.1★3003%▲rising

7
![Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel](https://m.media-amazon.com/images/I/21mWCNo+LrL.jpg) [**Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel**](https://www.amazon.com/dp/B0CVS8WRPX)

Kenmore$1143.773.7★713%▼falling

8
![RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder](https://m.media-amazon.com/images/I/31kqeKbrxtL.jpg) [**RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder**](https://www.amazon.com/dp/B086T67KWH)

RecPro$671.314.1★3003%▼falling

9
![Samsung 17.5 cu. ft. Smart Counter Depth 3-Door French Door Refrigerator Stainless Steel RF18A5101SR/AA](https://m.media-amazon.com/images/I/31MU2GgRJzL.jpg) [**Samsung 17.5 cu. ft. Smart Counter Depth 3-Door French Door Refrigerator Stainless Steel RF18A5101SR/AA**](https://www.amazon.com/dp/B09HJR2W4P)

Samsung$1120.283.9★233%▲rising

10

![Kenmore 30 Top Mount Refrigerator with Freezer - Adjustable Shelving Humidity-Controlled Crispers LED Lighting ENERGY STAR Certified Garage Ready 18.1 cu. ft. Capacity - White](https://m.media-amazon.com/images/I/11mowsR296L.jpg) [**Kenmore 30 Top Mount Refrigerator with Freezer - Adjustable Shelving Humidity-Controlled Crispers LED Lighting ENERGY STAR Certified Garage Ready 18.1 cu. ft. Capacity - White**](https://www.amazon.com/dp/B0D5DSYMJ4)

Kenmore$717.524.1★6292%▲rising

11

![RecPro 10 Cu Ft 12V RV Refrigerator | Black Frost-Free Fridge with Freezer | Double Door Adjustable Shelves Reversible Door Built-In Lock | 23.5W x 26D x 59H | Off-Grid & Dry Camping Ready](https://m.media-amazon.com/images/I/31jPD+rmBFL.jpg) [**RecPro 10 Cu Ft 12V RV Refrigerator | Black Frost-Free Fridge with Freezer | Double Door Adjustable Shelves Reversible Door Built-In Lock | 23.5W x 26D x 59H | Off-Grid & Dry Camping Ready**](https://www.amazon.com/dp/B086T657RR)

RecPro$1268.054.1★3002%▲rising

12

![4.5 Cu.Ft Mini Fridge with Freezer 2 Door Compact Refrigerator Small Fridge with Adjustable Thermostat Energy Ultra Quiet Mini Fridge Removable Glass Shelves for Bedroom Office Dorm Black](https://m.media-amazon.com/images/I/41W+R-6L6OL.jpg) [**4.5 Cu.Ft Mini Fridge with Freezer 2 Door Compact Refrigerator Small Fridge with Adjustable Thermostat Energy Ultra Quiet Mini Fridge Removable Glass Shelves for Bedroom Office Dorm Black**](https://www.amazon.com/dp/B0FYFWS15T)

Electactic$254.884.4★1142%▲rising

13

![Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm Stainless (BD75)](https://m.media-amazon.com/images/I/31RYYYnl6lL.jpg) [**Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm Stainless (BD75)**](https://www.amazon.com/dp/B0DR8LXV2K)

Upstreman$355.224.2★4842%—flat

14

![Hamilton Beach HBFR1504 Full Size Counter Depth Refrigerator with Two Freezer Drawers 17.9 cu ft Stainless](https://m.media-amazon.com/images/I/21Apw2+XIaL.jpg) [**Hamilton Beach HBFR1504 Full Size Counter Depth Refrigerator with Two Freezer Drawers 17.9 cu ft Stainless**](https://www.amazon.com/dp/B07YT1R9WQ)

Hamilton Beach$1318.684.3★842%▼falling

15

![Upstreman 7.1 Cu.Ft Refrigerator with Bottom Freezer Apartment Fridge with Freezer Energy-efficient Large Capacity Adjustable Thermostat Refrigerator for Apartment Kitchen Dorm Silver(BM71)](https://m.media-amazon.com/images/I/31+ti5BRmxL.jpg) [**Upstreman 7.1 Cu.Ft Refrigerator with Bottom Freezer Apartment Fridge with Freezer Energy-efficient Large Capacity Adjustable Thermostat Refrigerator for Apartment Kitchen Dorm Silver(BM71)**](https://www.amazon.com/dp/B0G2L2R2N3)

Upstreman$374.264.2★652%▲rising

**~~Showing 15 of 71 — show all ~~**

## **Product shelf**

All 71 tracked products in this niche.

Top sellersNewestTrending

[![Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H](https://m.media-amazon.com/images/I/311q5uu1VNL.jpg)**Frigidaire 2 Door Apartment Size Refrigerator/Freezer Combo 7.5 cu ft Platinum Series Stainless 23 D x 21.5 W x 55.5 H** Frigidaire**$360.89**4.1★2,268 reviews](https://www.amazon.com/dp/B088G26FRM) [![Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75](https://m.media-amazon.com/images/I/31WxASRvuzL.jpg)**Upstreman 7.7 Cu.Ft. Refrigerator with Freezer Double Door Fridge Adjustable Thermostat Large Capacity Reversible Door Swing Refrigerator for Apartment Office Dorm BlackBD75** Upstreman**$350.09**4.2★484 reviews](https://www.amazon.com/dp/B0CLGQKZ7N) [![Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready](https://m.media-amazon.com/images/I/31eomPE9LwL.jpg)**Frigidaire 2 Door Apartment Size Refrigerator with Freezer 7.5 cu ft Adjustable Spill-Proof Shelves Crisper Bins Platinum Silver Garage Ready** Frigidaire**$386.00**3.9★60 reviews](https://www.amazon.com/dp/B0D54Q4N8D) [![Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes](https://m.media-amazon.com/images/I/31UlPaKIEZL.jpg)**Cucina Magica 8.5 cu.ft Dual-Door Apartment Refrigerator with Freezer and Adjustable Thermostat - Slide-Out Glass Shelves for Dorms Offices RVs and Homes** Cucina Magica**$324.06**4.0★574 reviews](https://www.amazon.com/dp/B0D9H3JPBL) [![Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black](https://m.media-amazon.com/images/I/211U39Xc+QL.jpg)**Frigidaire EFR786 Retro Apartment Size Refrigerator with Top Freezer - 2 Door Fridge with 7.5 Cu Ft of Storage Capacity Adjustable Spill-Proof Shelves Door & Crisper Bins Black** Frigidaire**$300.85**4.2★164 reviews](https://www.amazon.com/dp/B09DQZ2W4H) [![RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H](https://m.media-amazon.com/images/I/31f6BWPR0wL.jpg)**RecPro 4.4 Cu Ft 12V RV Refrigerator with Freezer | Frost-Free Black Finish | Adjustable Shelves Reversible Door Built-In Lock | Off-Grid Camper Fridge | 19.5W x 23.5D x 43.5H** RecPro**$683.85**4.1★300 reviews](https://www.amazon.com/dp/B0DX7MJ3JV) [![Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel](https://m.media-amazon.com/images/I/21mWCNo+LrL.jpg)**Kenmore 4675525 30 French Door Refrigerator with Freezer - Accela Chill Ice Maker Adjustable Glass Shelves ENERGY STAR Certified 17.5 cu. ft. Capacity - Fingerprint Resistant Stainless Steel** Kenmore**$1143.77**3.7★71 reviews](https://www.amazon.com/dp/B0CVS8WRPX) [![RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder](https://m.media-amazon.com/images/I/31kqeKbrxtL.jpg)**RecPro 4.4 Cu Ft RV Refrigerator | 12V Stainless Steel Fridge with Freezer | Frost-Free Adjustable Shelves Built-in Lock Reversible Door | Off-Grid Ready Camper Fridge with Can Holder** RecPro**$671.31**4.1★300 reviews](https://www.amazon.com/dp/B086T67KWH)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“I like the size”*

**Quality-Overall**13%

*“Overall product is extremely cute”*

**Storage Capacity**11%

*“good capacity”*

**Value For Money**8%

*“Affordable price”*

**Noise Level**7%

*“It's quiet”*

**Advertised Vs Actual Product**5%

*“Exactly what I need”*

**Heating**5%

*“It does a fair job of cooling”*

**Efficiency**4%

*“Really performs well”*

**Ease Of Use**3%

*“Simple to use”*

**Design-Overall**3%

*“Very well built”*

### **What buyers complain about **

**Durability**12%

*“broke in less than a year”*

**Size-Overall**10%

*“So small”*

**Quality-Overall**9%

*“Low quality”*

**Heating**9%

*“Stopped cooling”*

**Noise Level**8%

*“Very loud”*

**Value For Money**6%

*“you can find cheaper”*

**Advertised Vs Actual Product**5%

*“Title Misleading”*

**Functionality-Overall**3%

*“DOES NOT WORK”*

**Temperature Control**3%

*“It struggles to get cold”*

**Defective Material/Parts**2%

*“Item arrived damaged”*

#### **Top return reasons**- Size-Overall48% - Defective Material/Parts7% - Functionality-Overall6% - Noise Level5% - Value For Money5% - Advertised Vs Actual Product5% - Coolant3% - Heating2% - Compatibility-Overall2% - Leak-Proof2%