--- title: "mswf ge water filter — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/mswf-ge-water-filter" last_updated: "2026-07-10T03:35:08.377Z" locale: en meta: description: "a small market ($67K/yr) — mswf ge water filter doesn't clear our bar today." "og:description": "a small market ($67K/yr) — mswf ge water filter doesn't clear our bar today." "og:title": "mswf ge water filter — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" --- Back to Flapen home # **mswf ge water filter** **Skip it****32/100 ** a small market ($67K/yr) — mswf ge water filter doesn't clear our bar today. **Market/yr** **$67K** **Growth (1y)** **+82.3%** **Products** **9** **Brands** **6** was 4 a year ago **Sellers** **14** **Price range** **$16.44–$38.94** **Returns** **2.2%** **Rating** **4.5★** **Skip it** Scored 32/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **60** ×0.30 Competition **5** ×0.20 Quality gap **43** ×0.10 Returns **83** ×0.10 ## **Demand** Weekly Amazon search volume, last 101 weeks — +82.3% year over year. 352176Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - GE51% - Waterdrop22% - ICEPURE12% - YPMQY8% - PURELINE5% - Mist3% - Other0% The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 14 sellers compete here. **Brands** **6 **▲rising was 4 a year ago **Sellers** **14** **Top 5 brand share** **97%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![GE MSWF Refrigerator Water Filter | Certified to Reduce Lead Sulfer and 50+ Other Impurities| Pack of 1](https://m.media-amazon.com/images/I/31sq0TV32BL.jpg) [**GE MSWF Refrigerator Water Filter | Certified to Reduce Lead Sulfer and 50+ Other Impurities| Pack of 1**](https://www.amazon.com/dp/B00126NABC) GE$32.114.6★3,02051%▼falling 2 ![ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK](https://m.media-amazon.com/images/I/51gsecU4sGL.jpg) [**ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK**](https://www.amazon.com/dp/B07Y1DXXY3) ICEPURE$27.104.4★51512%▲rising 3 ![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 3 Pack](https://m.media-amazon.com/images/I/41mWtJdISpL.jpg) [**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 3 Pack**](https://www.amazon.com/dp/B0CHVRFNB9) Waterdrop$30.474.6★2,15511%—flat 4 ![MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY](https://m.media-amazon.com/images/I/41YFDdRulBL.jpg) [**MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY**](https://www.amazon.com/dp/B0F1C56H46) YPMQY$17.083.9★198%▲rising 5 ![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified Pack of 3](https://m.media-amazon.com/images/I/41VppinQqzL.jpg) [**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified Pack of 3**](https://www.amazon.com/dp/B079TK1D6W) Waterdrop$25.394.6★6086%▼falling 6 ![Pureline MSWF Replacement for GE MSWF RWF1500A 101820A 101821B Refrigerator Water Filter - Reduces Bad Taste & Odor (3 Pack)](https://m.media-amazon.com/images/I/51oQMLVFPHS.jpg) [**Pureline MSWF Replacement for GE MSWF RWF1500A 101820A 101821B Refrigerator Water Filter - Reduces Bad Taste & Odor (3 Pack)**](https://www.amazon.com/dp/B07KBD8TP2) PURELINE$38.944.5★1,1525%▲rising 7 ![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 1 Pack](https://m.media-amazon.com/images/I/31rlLjzDWlL.jpg) [**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 1 Pack**](https://www.amazon.com/dp/B01CC7N5NC) Waterdrop$16.534.6★1,1163%▼falling 8 ![Mist MSWF Refrigerator Water Filter Replacement Compatible with GE Models: 101820A 101821B 101821 1 Pack - Mist](https://m.media-amazon.com/images/I/41QMWvwGosL.jpg) [**Mist MSWF Refrigerator Water Filter Replacement Compatible with GE Models: 101820A 101821B 101821 1 Pack - Mist**](https://www.amazon.com/dp/B07SYC9277) Mist$16.444.5★5723%▲rising 9 ![Waterdrop Plus MSWF NSF 401&53 Certified Refrigerator Water Filter and lead Replacement for GE MSWF 101820A 101821B RWF1500A 2 Pack](https://m.media-amazon.com/images/I/41Ablt7i0YL.jpg) [**Waterdrop Plus MSWF NSF 401&53 Certified Refrigerator Water Filter and lead Replacement for GE MSWF 101820A 101821B RWF1500A 2 Pack**](https://www.amazon.com/dp/B01GACANPS) Waterdrop$28.624.5★3153%▲rising ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![GE MSWF Refrigerator Water Filter | Certified to Reduce Lead Sulfer and 50+ Other Impurities| Pack of 1](https://m.media-amazon.com/images/I/31sq0TV32BL.jpg)**GE MSWF Refrigerator Water Filter | Certified to Reduce Lead Sulfer and 50+ Other Impurities| Pack of 1** GE**$32.11**4.6★3,020 reviews](https://www.amazon.com/dp/B00126NABC) [![ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK](https://m.media-amazon.com/images/I/51gsecU4sGL.jpg)**ICEPURE MSWF Refrigerator Water Filter Compatible with GE MSWF SmartWater 101820A 101821B 101821 RWF1500A 3 PACK** ICEPURE**$27.10**4.4★515 reviews](https://www.amazon.com/dp/B07Y1DXXY3) [![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 3 Pack](https://m.media-amazon.com/images/I/41mWtJdISpL.jpg)**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 3 Pack** Waterdrop**$30.47**4.6★2,155 reviews](https://www.amazon.com/dp/B0CHVRFNB9) [![MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY](https://m.media-amazon.com/images/I/41YFDdRulBL.jpg)**MSWF Water Filter Replacement Compatible with GE MSWF 101820A 101821B RWF1500A MSWFDS Pack of 2 By YPMQY** YPMQY**$17.08**3.9★19 reviews](https://www.amazon.com/dp/B0F1C56H46) [![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified Pack of 3](https://m.media-amazon.com/images/I/41VppinQqzL.jpg)**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified Pack of 3** Waterdrop**$25.39**4.6★608 reviews](https://www.amazon.com/dp/B079TK1D6W) [![Pureline MSWF Replacement for GE MSWF RWF1500A 101820A 101821B Refrigerator Water Filter - Reduces Bad Taste & Odor (3 Pack)](https://m.media-amazon.com/images/I/51oQMLVFPHS.jpg)**Pureline MSWF Replacement for GE MSWF RWF1500A 101820A 101821B Refrigerator Water Filter - Reduces Bad Taste & Odor (3 Pack)** PURELINE**$38.94**4.5★1,152 reviews](https://www.amazon.com/dp/B07KBD8TP2) [![Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 1 Pack](https://m.media-amazon.com/images/I/31rlLjzDWlL.jpg)**Waterdrop MSWF Refrigerator Water Filter Replacement for GE MSWF 101820A 101821B RWF1500A NSF 42&372 Certified 1 Pack** Waterdrop**$16.53**4.6★1,116 reviews](https://www.amazon.com/dp/B01CC7N5NC) [![Mist MSWF Refrigerator Water Filter Replacement Compatible with GE Models: 101820A 101821B 101821 1 Pack - Mist](https://m.media-amazon.com/images/I/41QMWvwGosL.jpg)**Mist MSWF Refrigerator Water Filter Replacement Compatible with GE Models: 101820A 101821B 101821 1 Pack - Mist** Mist**$16.44**4.5★572 reviews](https://www.amazon.com/dp/B07SYC9277) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Filtration**38% *“Im very happy with this GE MSWF water filter”* **Value For Money**25% *“Definitely worth the price”* **Size-Overall**9% *“It fits perfectly”* **Functionality-Overall**6% *“other than that, works fine”* **Quality-Overall**6% *“Great product”* **Spray/Flow**3% *“delivers a great stream of water”* **Assembly/Installation**2% *“Installation was the only good part about it”* **Advertised Vs Actual Product**1% *“works exactly as expected”* ### **What buyers complain about ** **Filtration**27% *“However, whenever I tried to flush out the filter before officially drinking the filtered water. by running about 20oz of water through it., I noticed the water flow was almost non-existent”* **Value For Money**15% *“These are expensive”* **Compatibility-Overall**11% *“Does not work in GE fridges”* **Size-Overall**7% *“It didn't fit”* **Noise Level**7% *“There was a loud whistling noise from the refrigerator”* **Quality-Overall**5% *“Total trash”* **Water Resistance**5% *“The filters for some reason must have came from a bad production lot because they wouldnt let the water through”* **Assembly/Installation**4% *“It was hard to install”* #### **Top return reasons**- Size-Overall36% - Compatibility-Overall24% - Filtration20% - Functionality-Overall3% - Leak-Proof3% - Advertised Vs Actual Product3% - Water Resistance2% - Value For Money2% - Product Condition2% - Spray/Flow1%