---
title: "mini fridge — Niche Verdict: Launch it (86/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/appliances/mini-fridge"
last_updated: "2026-07-09T21:41:05.905Z"
locale: en
meta:
  description: "mini fridge clears our launch bar: a $49.5M/yr market growing +198.2% with returns at 2.6%."
  "og:description": "mini fridge clears our launch bar: a $49.5M/yr market growing +198.2% with returns at 2.6%."
  "og:title": "mini fridge — Niche Verdict: Launch it (86/100) | Amazon United States - Flapen"
---

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# **mini fridge**

**Launch it****86/100 **

mini fridge clears our launch bar: a $49.5M/yr market growing +198.2% with returns at 2.6%.

**Market/yr**

**$49.5M**

**Growth (1y)**

**+198.2%**

**Products**

**92**

**Brands**

**29**

was 25 a year ago

**Sellers**

**44**

**Price range**

**$26.24–$1120.28**

**Returns**

**2.6%**

**Rating**

**4.2★**

**Launch it**

Scored 86/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**100**

 ×0.30

Growth

**77**

 ×0.30

Competition

**92**

 ×0.20

Quality gap

**67**

 ×0.10

Returns

**79**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +198.2% year over year.

1.9M928KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

## **Competition**

- Frigidaire26% - Upstreman9% - EUHOMY7% - NEWBULIG7% - Antarctic Star6% - Electactic6% - Other (23 brands)39%

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 29 brands and 44 sellers compete here.

**Brands**

**29 **▲rising

was 25 a year ago

**Sellers**

**44**

**Top 5 brand share**

**55%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Quiet Efficient Small Fridge Compact Refrigerator with Adjustable Thermostat for Dorm Bedroom Office Black-BR321](https://m.media-amazon.com/images/I/41dgBpL14gL.jpg) [**Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Quiet Efficient Small Fridge Compact Refrigerator with Adjustable Thermostat for Dorm Bedroom Office Black-BR321**](https://www.amazon.com/dp/B09RWFZTWW)

Upstreman$147.884.4★5,2847%▼falling

2
![Frigidaire Mini Personal Fridge Cooler Countertop Holds Up to 10L/15 Cans Brushed Black Stainless Rugged Design Portable for Skincare Makeup Car Office Bedroom Dorm Room or Cabin](https://m.media-amazon.com/images/I/31ju11GZTUL.jpg) [**Frigidaire Mini Personal Fridge Cooler Countertop Holds Up to 10L/15 Cans Brushed Black Stainless Rugged Design Portable for Skincare Makeup Car Office Bedroom Dorm Room or Cabin**](https://www.amazon.com/dp/B0CVBHKC52)

Frigidaire$51.663.6★6375%▼falling

3
![NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black](https://m.media-amazon.com/images/I/31JvfdJRapL.jpg) [**NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black**](https://www.amazon.com/dp/B0GNSX81H1)

NEWBULIG$125.024.2★2704%▲rising

4
![Frostorm 3.2 Cu Ft Mini Fridge with Freezer - Energy Efficient Large Capacity Single Door Upright Freezer for Bedroom Office & Dorm | Small Fridge Reversible Door ETL Certified(Black)](https://m.media-amazon.com/images/I/51KUqIiWjHL.jpg) [**Frostorm 3.2 Cu Ft Mini Fridge with Freezer - Energy Efficient Large Capacity Single Door Upright Freezer for Bedroom Office & Dorm | Small Fridge Reversible Door ETL Certified(Black)**](https://www.amazon.com/dp/B0GLNPDCHL)

Frostorm$144.234.5★3004%▲rising

5
![Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge](https://m.media-amazon.com/images/I/31FYtr9BwEL.jpg) [**Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge**](https://www.amazon.com/dp/B0CCF8CY8B)

Igloo$157.284.3★1,1123%▼falling

6
![Feelfunn 24 Cans Beverage Refrigerator Cooler - Mini Fridge with Digital Temperature Control Soda Wine Beer Drink Fridge - Small Refrigerator for Office Home Bedroom Dorm Bar Black](https://m.media-amazon.com/images/I/413LbhakZ1L.jpg) [**Feelfunn 24 Cans Beverage Refrigerator Cooler - Mini Fridge with Digital Temperature Control Soda Wine Beer Drink Fridge - Small Refrigerator for Office Home Bedroom Dorm Bar Black**](https://www.amazon.com/dp/B0F9Y5DBRY)

Feelfunn$92.334.4★5253%▲rising

7
![Frigidaire EFMIS171 Retro Mini Portable Personal Fridge - Ideal for Home Office or Dorm - Includes Carrying Handle AC/DC Wall/Car Charger (White)](https://m.media-amazon.com/images/I/21Q1ca4vYwL.jpg) [**Frigidaire EFMIS171 Retro Mini Portable Personal Fridge - Ideal for Home Office or Dorm - Includes Carrying Handle AC/DC Wall/Car Charger (White)**](https://www.amazon.com/dp/B0FTGGXMMB)

Frigidaire$31.163.9★1,0223%▲rising

8
![CROWNFUL Mini Fridge 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care Cosmetics Beverage Food Great for Bedroom Office Car Dorm ETL Listed (White)](https://m.media-amazon.com/images/I/31OfsfANBOL.jpg) [**CROWNFUL Mini Fridge 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care Cosmetics Beverage Food Great for Bedroom Office Car Dorm ETL Listed (White)**](https://www.amazon.com/dp/B087Z2MLN2)

CROWNFUL$47.554.4★13,5243%▼falling

9
![Cooluli Mini Fridge for Bedroom - Car Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food Drinks Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option Black](https://m.media-amazon.com/images/I/31Oa8YdRbGL.jpg) [**Cooluli Mini Fridge for Bedroom - Car Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food Drinks Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option Black**](https://www.amazon.com/dp/B0771S9XT8)

Cooluli$49.214.4★27,9893%▲rising

10

![Frigidaire Retro 9-Can Mini Personal Fridge Portable Cooler for Car Office Bedroom Dorm Room or Cabin 11.8 D x 7.1 W x 10.1 H PINK](https://m.media-amazon.com/images/I/212ZjEJ7poL.jpg) [**Frigidaire Retro 9-Can Mini Personal Fridge Portable Cooler for Car Office Bedroom Dorm Room or Cabin 11.8 D x 7.1 W x 10.1 H PINK**](https://www.amazon.com/dp/B0BQ5DGSXH)

Frigidaire$35.113.8★5472%▲rising

11

![Frigidaire EFR840-Cream EFR840 Retro Mini Fridge with Freezer & Side Bottle Opener-Small 2 Door Refrigerator for Office Bar or College Dorm Room-3.1 Cu Ft (Cream)](https://m.media-amazon.com/images/I/217rb8OZ5XL.jpg) [**Frigidaire EFR840-Cream EFR840 Retro Mini Fridge with Freezer & Side Bottle Opener-Small 2 Door Refrigerator for Office Bar or College Dorm Room-3.1 Cu Ft (Cream)**](https://www.amazon.com/dp/B0BW88K1R3)

Frigidaire$215.664.3★2,1572%—flat

12

![Midea WHS-65LB1 Mini Fridge 1.6 Cu.ft Energy Star Certified Mini Refrigerator Adjustable Thermostat Reversible Door Low Noise for Dorm Office Bedroom Black](https://m.media-amazon.com/images/I/31njGmH8yvL.jpg) [**Midea WHS-65LB1 Mini Fridge 1.6 Cu.ft Energy Star Certified Mini Refrigerator Adjustable Thermostat Reversible Door Low Noise for Dorm Office Bedroom Black**](https://www.amazon.com/dp/B00MVVI1FC)

Midea$121.384.5★6,7942%▲rising

13

![NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Sliver](https://m.media-amazon.com/images/I/318I0CtcfjL.jpg) [**NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Sliver**](https://www.amazon.com/dp/B0GNST85PW)

NEWBULIG$125.284.2★2702%▲rising

14

![Electactic Mini Fridge 130 Can Beverage Refrigerator Cooler 3.2 Cu.Ft Drink Fridge for Soda Wine Beer Adjustable Temperature Control for Home Office Black](https://m.media-amazon.com/images/I/41ao8XF4n1L.jpg) [**Electactic Mini Fridge 130 Can Beverage Refrigerator Cooler 3.2 Cu.Ft Drink Fridge for Soda Wine Beer Adjustable Temperature Control for Home Office Black**](https://www.amazon.com/dp/B0DHD15DZ1)

Electactic$193.534.2★1,8642%▼falling

15

![BEICHEN Mini Fridge 6 Liter / 8 Can Small Refrigerator for Bedroom Car Office & Dorm 110V AC/DC Portable Thermoelectric Cooler & Warmer for Skincare Food Drinks Black](https://m.media-amazon.com/images/I/41Ub2GYxhzL.jpg) [**BEICHEN Mini Fridge 6 Liter / 8 Can Small Refrigerator for Bedroom Car Office & Dorm 110V AC/DC Portable Thermoelectric Cooler & Warmer for Skincare Food Drinks Black**](https://www.amazon.com/dp/B0DRVF3V9K)

BEICHEN$58.564.2★6222%▼falling

**~~Showing 15 of 92 — show all ~~**

## **Product shelf**

All 92 tracked products in this niche.

Top sellersNewestTrending

[![Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Quiet Efficient Small Fridge Compact Refrigerator with Adjustable Thermostat for Dorm Bedroom Office Black-BR321](https://m.media-amazon.com/images/I/41dgBpL14gL.jpg)**Upstreman 3.2 Cu.Ft Mini Fridge with Freezer Quiet Efficient Small Fridge Compact Refrigerator with Adjustable Thermostat for Dorm Bedroom Office Black-BR321** Upstreman**$147.88**4.4★5,284 reviews](https://www.amazon.com/dp/B09RWFZTWW) [![Frigidaire Mini Personal Fridge Cooler Countertop Holds Up to 10L/15 Cans Brushed Black Stainless Rugged Design Portable for Skincare Makeup Car Office Bedroom Dorm Room or Cabin](https://m.media-amazon.com/images/I/31ju11GZTUL.jpg)**Frigidaire Mini Personal Fridge Cooler Countertop Holds Up to 10L/15 Cans Brushed Black Stainless Rugged Design Portable for Skincare Makeup Car Office Bedroom Dorm Room or Cabin** Frigidaire**$51.66**3.6★637 reviews](https://www.amazon.com/dp/B0CVBHKC52) [![NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black](https://m.media-amazon.com/images/I/31JvfdJRapL.jpg)**NEWBULIG Mini Fridge with Freezer 3.2 Cu.Ft Small Refrigerator for Office Dorm Small Fridge with Adjustable Thermostat Energy Saving Singel Door Black** NEWBULIG**$125.02**4.2★270 reviews](https://www.amazon.com/dp/B0GNSX81H1) [![Frostorm 3.2 Cu Ft Mini Fridge with Freezer - Energy Efficient Large Capacity Single Door Upright Freezer for Bedroom Office & Dorm | Small Fridge Reversible Door ETL Certified(Black)](https://m.media-amazon.com/images/I/51KUqIiWjHL.jpg)**Frostorm 3.2 Cu Ft Mini Fridge with Freezer - Energy Efficient Large Capacity Single Door Upright Freezer for Bedroom Office & Dorm | Small Fridge Reversible Door ETL Certified(Black)** Frostorm**$144.23**4.5★300 reviews](https://www.amazon.com/dp/B0GLNPDCHL) [![Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge](https://m.media-amazon.com/images/I/31FYtr9BwEL.jpg)**Igloo 3.2 Cu.Ft. Mini Fridge with Freezer - Single Door Compact Refrigerator with Glass Shelves for Homes Dorms & Offices- Keep Snacks Drinks & Frozen Foods Cool with Temperature Control Mini Fridge** Igloo**$157.28**4.3★1,112 reviews](https://www.amazon.com/dp/B0CCF8CY8B) [![Feelfunn 24 Cans Beverage Refrigerator Cooler - Mini Fridge with Digital Temperature Control Soda Wine Beer Drink Fridge - Small Refrigerator for Office Home Bedroom Dorm Bar Black](https://m.media-amazon.com/images/I/413LbhakZ1L.jpg)**Feelfunn 24 Cans Beverage Refrigerator Cooler - Mini Fridge with Digital Temperature Control Soda Wine Beer Drink Fridge - Small Refrigerator for Office Home Bedroom Dorm Bar Black** Feelfunn**$92.33**4.4★525 reviews](https://www.amazon.com/dp/B0F9Y5DBRY) [![Frigidaire EFMIS171 Retro Mini Portable Personal Fridge - Ideal for Home Office or Dorm - Includes Carrying Handle AC/DC Wall/Car Charger (White)](https://m.media-amazon.com/images/I/21Q1ca4vYwL.jpg)**Frigidaire EFMIS171 Retro Mini Portable Personal Fridge - Ideal for Home Office or Dorm - Includes Carrying Handle AC/DC Wall/Car Charger (White)** Frigidaire**$31.16**3.9★1,022 reviews](https://www.amazon.com/dp/B0FTGGXMMB) [![CROWNFUL Mini Fridge 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care Cosmetics Beverage Food Great for Bedroom Office Car Dorm ETL Listed (White)](https://m.media-amazon.com/images/I/31OfsfANBOL.jpg)**CROWNFUL Mini Fridge 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care Cosmetics Beverage Food Great for Bedroom Office Car Dorm ETL Listed (White)** CROWNFUL**$47.55**4.4★13,524 reviews](https://www.amazon.com/dp/B087Z2MLN2)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Love the size”*

**Quality-Overall**11%

*“Excellent product”*

**Value For Money**9%

*“Great buy for the money”*

**Storage Capacity**8%

*“good capacity”*

**Noise Level**8%

*“Not noisy”*

**Advertised Vs Actual Product**6%

*“As described”*

**Ease Of Use**5%

*“Easy to carry”*

**Compactness**4%

*“Great, compact storage”*

**Design-Overall**3%

*“Elegant Design”*

**Heating**3%

*“it keeps things cold enough”*

### **What buyers complain about **

**Durability**14%

*“Broke”*

**Size-Overall**12%

*“Its too small”*

**Noise Level**12%

*“Too loud”*

**Heating**9%

*“Sometimes it gets warm for no reason at all”*

**Temperature Control**7%

*“Not temperature controlled”*

**Quality-Overall**6%

*“Cheap Quality”*

**Functionality-Overall**6%

*“DOESNT WORK”*

**Value For Money**4%

*“Not worth the price”*

**Leak-Proof**3%

*“it leaks”*

**Advertised Vs Actual Product**2%

*“False advertisement”*

#### **Top return reasons**- Size-Overall51% - Noise Level8% - Functionality-Overall5% - Advertised Vs Actual Product5% - Temperature Control4% - Defective Material/Parts4% - Heating3% - Value For Money3% - Product Condition2% - Color2%