--- title: "kitchenaid refrigerator air filter — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/kitchenaid-refrigerator-air-filter" last_updated: "2026-07-10T20:14:35.122Z" locale: en meta: description: "a small market ($29K/yr) — kitchenaid refrigerator air filter doesn't clear our bar today." "og:description": "a small market ($29K/yr) — kitchenaid refrigerator air filter doesn't clear our bar today." "og:title": "kitchenaid refrigerator air filter — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen" --- Back to Flapen home # **kitchenaid refrigerator air filter** **Skip it****30/100 ** a small market ($29K/yr) — kitchenaid refrigerator air filter doesn't clear our bar today. **Market/yr** **$29K** **Growth (1y)** **+56.0%** **Products** **11** **Brands** **9** was 9 a year ago **Sellers** **15** **Price range** **$8.36–$22.65** **Returns** **0.6%** **Rating** **4.8★** **Skip it** Scored 30/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **52** ×0.30 Competition **12** ×0.20 Quality gap **20** ×0.10 Returns **95** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +56.0% year over year. 481240.5Black Friday '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.5× ## **Competition** - Mist42% - Fresh Flow29% - Musslan7% - Funmit5% - Midiex5% - AMI PARTS5% - Other (3 brands)8% The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 15 sellers compete here. **Brands** **9 **—flat was 9 a year ago **Sellers** **15** **Top 5 brand share** **87%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg) [**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**](https://www.amazon.com/dp/B07DWB27HF) Mist$13.934.7★9,19436%▲rising 2 ![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**](https://www.amazon.com/dp/B089LXN4VR) Fresh Flow$17.884.8★3,42529%▲rising 3 ![Musslan Refrigerator Air Filter Replacement for Whirlpool W10311524 Kitchenaid Refrigerator Air Filters and Jenn-Air FreshFlow AirFilter Replace Effective Filtration with Pre-Filter](https://m.media-amazon.com/images/I/41KB2+0WWLL.jpg) [**Musslan Refrigerator Air Filter Replacement for Whirlpool W10311524 Kitchenaid Refrigerator Air Filters and Jenn-Air FreshFlow AirFilter Replace Effective Filtration with Pre-Filter**](https://www.amazon.com/dp/B0D1TXQJFD) Musslan$9.534.7★5107%▼falling 4 ![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg) [**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack**](https://www.amazon.com/dp/B08Q9SG2NS) Mist$9.874.7★9,1946%▼falling 5 ![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg) [**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges**](https://www.amazon.com/dp/B0FQ5DVHLS) Midiex$10.114.8★1165%▲rising 6 ![AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)](https://m.media-amazon.com/images/I/51j9Bkn2ioL.jpg) [**AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)**](https://www.amazon.com/dp/B0B5GPMKV8) AMI PARTS$22.654.7★2965%▼falling 7 ![W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool W10315189 W10335147(A) AIR1 Maytag Kitchenaid and Jenn-AirKenmore Fresh Flow Refrigerator Air Filter - 6 Pack](https://m.media-amazon.com/images/I/51UVhlrbUFL.jpg) [**W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool W10315189 W10335147(A) AIR1 Maytag Kitchenaid and Jenn-AirKenmore Fresh Flow Refrigerator Air Filter - 6 Pack**](https://www.amazon.com/dp/B0DHGRZRSK) ADDFRESH$13.604.7★2194%▼falling 8 ![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter White 4 Pack by Funmit](https://m.media-amazon.com/images/I/51aIZ2nkDGL.jpg) [**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter White 4 Pack by Funmit**](https://www.amazon.com/dp/B08CDK75M8) Funmit$15.274.7★4,5253%—flat 9 ![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg) [**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**](https://www.amazon.com/dp/B004DNWVPM) Whirlpool$8.954.8★12,0562%▼falling 10 ![XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack](https://m.media-amazon.com/images/I/41Dds+XilIL.jpg) [**XBGG W10311524 AIR1 Refrigerator Air Filter Compatible with Whirlpool Air Filter Replacement FreshFlow Refrigerators AIR1 for Maytag KitchenAid Kenmore 6 Pack**](https://www.amazon.com/dp/B0GG8SW88X) XBGG$8.364.9★132%▲rising 11 ![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg) [**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White**](https://www.amazon.com/dp/B08D3PZ9RB) Funmit$13.464.7★4,5252%▼falling ## **Product shelf** All 11 tracked products in this niche. Top sellersNewestTrending [![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg)**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)** Mist**$13.93**4.7★9,194 reviews](https://www.amazon.com/dp/B07DWB27HF) [![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg)**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack** Fresh Flow**$17.88**4.8★3,425 reviews](https://www.amazon.com/dp/B089LXN4VR) [![Musslan Refrigerator Air Filter Replacement for Whirlpool W10311524 Kitchenaid Refrigerator Air Filters and Jenn-Air FreshFlow AirFilter Replace Effective Filtration with Pre-Filter](https://m.media-amazon.com/images/I/41KB2+0WWLL.jpg)**Musslan Refrigerator Air Filter Replacement for Whirlpool W10311524 Kitchenaid Refrigerator Air Filters and Jenn-Air FreshFlow AirFilter Replace Effective Filtration with Pre-Filter** Musslan**$9.53**4.7★510 reviews](https://www.amazon.com/dp/B0D1TXQJFD) [![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg)**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack** Mist**$9.87**4.7★9,194 reviews](https://www.amazon.com/dp/B08Q9SG2NS) [![W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges](https://m.media-amazon.com/images/I/41OStPX4cZL.jpg)**W10311524 Refrigerator Air Filter Replacement FreshFlow Compatible 6 Pack for Whirlpool KitchenAid Maytag & Jenn-Air Fridges** Midiex**$10.11**4.8★116 reviews](https://www.amazon.com/dp/B0FQ5DVHLS) [![AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)](https://m.media-amazon.com/images/I/51j9Bkn2ioL.jpg)**AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)** AMI PARTS**$22.65**4.7★296 reviews](https://www.amazon.com/dp/B0B5GPMKV8) [![W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool W10315189 W10335147(A) AIR1 Maytag Kitchenaid and Jenn-AirKenmore Fresh Flow Refrigerator Air Filter - 6 Pack](https://m.media-amazon.com/images/I/51UVhlrbUFL.jpg)**W10311524 Refrigerator Air Filter Replacement Compatible With Whirlpool W10315189 W10335147(A) AIR1 Maytag Kitchenaid and Jenn-AirKenmore Fresh Flow Refrigerator Air Filter - 6 Pack** ADDFRESH**$13.60**4.7★219 reviews](https://www.amazon.com/dp/B0DHGRZRSK) [![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter White 4 Pack by Funmit](https://m.media-amazon.com/images/I/51aIZ2nkDGL.jpg)**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter White 4 Pack by Funmit** Funmit**$15.27**4.7★4,525 reviews](https://www.amazon.com/dp/B08CDK75M8) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**39% *“Fit perfect”* **Advertised Vs Actual Product**15% *“Product as described”* **Value For Money**15% *“Good price for these filter”* **Filtration**8% *“Excellent Filter”* **Quality-Overall**8% *“The filters appear to the same quality as the original”* **Smell**7% *“Absorbs odors for months”* **Ease Of Use**2% *“easy peasy”* **Maintenance And Repair**1% *“Works well, easy to change”* **Correct Contents**1% *“were a perfect replacement”* **Temperature Control**1% *“So important to maintain refrigerator”* ### **What buyers complain about ** **Filtration**40% *“Impossible to find these filters in the store”* **Size-Overall**20% *“Poor fit”* **Functionality-Overall**20% *“Did not work”* **Advertised Vs Actual Product**10% *“Misled”* #### **Top return reasons**- Size-Overall48% - Compatibility-Overall24% - Filtration15% - Advertised Vs Actual Product4% - Value For Money2% - Functionality-Overall2% - Defective Material/Parts1% - Leak-Proof1% - Maintenance And Repair1% - Product Condition1%