--- title: "kenmore refrigerator water filter 9690 — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/kenmore-refrigerator-water-filter-9690" last_updated: "2026-07-10T21:10:54.782Z" locale: en meta: description: "a concentrated shelf (top 5 take 92% of clicks) — kenmore refrigerator water filter 9690 doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 92% of clicks) — kenmore refrigerator water filter 9690 doesn't clear our bar today." "og:title": "kenmore refrigerator water filter 9690 — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen" --- Back to Flapen home # **kenmore refrigerator water filter 9690** **Skip it****32/100 ** a concentrated shelf (top 5 take 92% of clicks) — kenmore refrigerator water filter 9690 doesn't clear our bar today. **Market/yr** **$34K** **Growth (1y)** **+164.5%** **Products** **7** **Brands** **4** was 6 a year ago **Sellers** **22** **Price range** **$21.51–$52.97** **Returns** **2.4%** **Rating** **4.7★** **Skip it** Scored 32/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **73** ×0.30 Competition **0** ×0.20 Quality gap **20** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +164.5% year over year. 528264Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 2.1× ## **Competition** - Kenmore44% - PUREPLUS33% - ICEPURE18% - Waterdrop5% - Other0% The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 22 sellers compete here. **Brands** **4 **▼falling was 6 a year ago **Sellers** **22** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)](https://m.media-amazon.com/images/I/41UFiqvZpzL.jpg) [**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)**](https://www.amazon.com/dp/B0999T8RXQ) Kenmore$52.974.7★73844%—flat 2 ![PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack](https://m.media-amazon.com/images/I/515QR4ttFKL.jpg) [**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack**](https://www.amazon.com/dp/B0794VVHPP) PUREPLUS$23.814.7★5,14118%▲rising 3 ![PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack](https://m.media-amazon.com/images/I/512a9V56MkL.jpg) [**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack**](https://www.amazon.com/dp/B01NAKSM2I) PUREPLUS$29.544.7★8,46715%▼falling 4 ![ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo](https://m.media-amazon.com/images/I/41qGhCSS6RL.jpg) [**ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo**](https://www.amazon.com/dp/B00X74X580) ICEPURE$24.764.7★12,77410%▼falling 5 ![ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo](https://m.media-amazon.com/images/I/51Mx6K-S1vL.jpg) [**ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo**](https://www.amazon.com/dp/B0117DDSUW) ICEPURE$21.514.7★6,1356%▼falling 6 ![Waterdrop ADQ36006101 Replacement for LG LT700P Refrigerator Water Filter Kenmore 9690 469690 ADQ36006102 LFXS30766S RFC1200A FML-3 and LT120F Fresh Air Filter 3 Combo](https://m.media-amazon.com/images/I/41FGg10VqrL.jpg) [**Waterdrop ADQ36006101 Replacement for LG LT700P Refrigerator Water Filter Kenmore 9690 469690 ADQ36006102 LFXS30766S RFC1200A FML-3 and LT120F Fresh Air Filter 3 Combo**](https://www.amazon.com/dp/B075J9RLL6) Waterdrop$23.224.7★11,4905%▼falling 7 ![ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK](https://m.media-amazon.com/images/I/51Xk8jqFrgL.jpg) [**ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK**](https://www.amazon.com/dp/B00XNMDIBU) ICEPURE$22.234.7★7,7962%—flat ## **Product shelf** All 7 tracked products in this niche. Top sellersNewestTrending [![9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)](https://m.media-amazon.com/images/I/41UFiqvZpzL.jpg)**9690 Refrigerator Water Filter Compatible for kenmore 9690 46-9690 469690 Refrigerator Water Filter white (2-Pack)** Kenmore**$52.97**4.7★738 reviews](https://www.amazon.com/dp/B0999T8RXQ) [![PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack](https://m.media-amazon.com/images/I/515QR4ttFKL.jpg)**PUREPLUS ADQ36006101 Replacement for LG LT700P ADQ36006102 Kenmore Elite 9690 469690 LFXS30766S LFX28968ST LFX31925ST RWF1052 RWF1200A Refrigerator Water Filter and LT120F Air Filter Combo 3Pack** PUREPLUS**$23.81**4.7★5,141 reviews](https://www.amazon.com/dp/B0794VVHPP) [![PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack](https://m.media-amazon.com/images/I/512a9V56MkL.jpg)**PUREPLUS 9690 Replacement for kenmore Elite 469690 LG LT700P RFC 1200A ADQ36006102 ADQ36006101 LFX28968ST RWF1052 RWF1200A LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator Water Filter 4Pack** PUREPLUS**$29.54**4.7★8,467 reviews](https://www.amazon.com/dp/B01NAKSM2I) [![ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo](https://m.media-amazon.com/images/I/41qGhCSS6RL.jpg)**ICEPURE ADQ36006101 Replacement for LG LT700P Kenmore Elite 9690 ADQ36006102 RFC 1200A 46-9690 469690 ADQ36006101-S LFXS30766S WSL-3 FML-3 Refrigerator Water and LT120F Fresh Air Filte 3Combo** ICEPURE**$24.76**4.7★12,774 reviews](https://www.amazon.com/dp/B00X74X580) [![ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo](https://m.media-amazon.com/images/I/51Mx6K-S1vL.jpg)**ICEPURE 46-9690 Replacement for LG LT700P ADQ36006101 Kenmore Elite 46 9690 LFXC24726S 469690 ADQ36006102 LMXS27626S LFXS30766S Refrigerator Water Filter and LT120F Fresh Air Filter 2Combo** ICEPURE**$21.51**4.7★6,135 reviews](https://www.amazon.com/dp/B0117DDSUW) [![Waterdrop ADQ36006101 Replacement for LG LT700P Refrigerator Water Filter Kenmore 9690 469690 ADQ36006102 LFXS30766S RFC1200A FML-3 and LT120F Fresh Air Filter 3 Combo](https://m.media-amazon.com/images/I/41FGg10VqrL.jpg)**Waterdrop ADQ36006101 Replacement for LG LT700P Refrigerator Water Filter Kenmore 9690 469690 ADQ36006102 LFXS30766S RFC1200A FML-3 and LT120F Fresh Air Filter 3 Combo** Waterdrop**$23.22**4.7★11,490 reviews](https://www.amazon.com/dp/B075J9RLL6) [![ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK](https://m.media-amazon.com/images/I/51Xk8jqFrgL.jpg)**ICEPURE ADQ36006101 9690 Water Filter Replacement for LG LT700P Kenmore Elite 46-9690 ADQ36006102 RWF1200A CLCH106 RWF1052 LFX28968ST LFXS29626S LFXS30766S LFX31925ST LFX31945ST Refrigerator 3PACK** ICEPURE**$22.23**4.7★7,796 reviews](https://www.amazon.com/dp/B00XNMDIBU) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**24% *“Fine fit”* **Value For Money**20% *“They are affordable”* **Filtration**20% *“Great filters”* **Advertised Vs Actual Product**13% *“As Advertised”* **Quality-Overall**10% *“The appearance of the product was excellent”* **Compatibility-Overall**6% *“compatibility”* **Ease Of Use**4% *“Easy use”* **Water Resistance**1% *“This is a great buy for water”* **Spray/Flow**1% *“Improves water flow”* **Measurement/Reading Accuracy**1% *“Accurate”* ### **What buyers complain about ** **Size-Overall**28% *“the wrong size arrived”* **Filtration**13% *“And now have 3 filters that will not work”* **Assembly/Installation**8% *“had a hard time installing it”* **Advertised Vs Actual Product**8% *“Misleading description for a house frig water filter”* **Durability**8% *“Didn't even last 3 months”* **Compatibility-Overall**5% *“Therefore, this filter will not fit in an LG LFX31945ST and probably more models”* **Measurement/Reading Accuracy**3% *“does not seem to work when measured with TDS meter”* **Quality-Overall**3% *“Cheap product”* **Value For Money**3% *“much cheaper”* **Ease Of Use**3% *“Makes it a little harder to put in”* #### **Top return reasons**- Size-Overall59% - Compatibility-Overall21% - Filtration10% - Advertised Vs Actual Product3% - Defective Material/Parts2% - Functionality-Overall1% - Value For Money1% - Leak-Proof1% - Connectivity-Overall1% - Maintenance And Repair0%