--- title: "fresh flow air filter whirlpool refrigerator — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/fresh-flow-air-filter-whirlpool-refrigerator" last_updated: "2026-07-10T21:05:17.383Z" locale: en meta: description: "a small market ($99K/yr) — fresh flow air filter whirlpool refrigerator doesn't clear our bar today." "og:description": "a small market ($99K/yr) — fresh flow air filter whirlpool refrigerator doesn't clear our bar today." "og:title": "fresh flow air filter whirlpool refrigerator — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen" --- Back to Flapen home # **fresh flow air filter whirlpool refrigerator** **Skip it****34/100 ** a small market ($99K/yr) — fresh flow air filter whirlpool refrigerator doesn't clear our bar today. **Market/yr** **$99K** **Growth (1y)** **+100.0%** **Products** **10** **Brands** **7** was 5 a year ago **Sellers** **13** **Price range** **$8.95–$112.94** **Returns** **1.4%** **Rating** **4.6★** **Skip it** Scored 34/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **5** ×0.30 Growth **65** ×0.30 Competition **7** ×0.20 Quality gap **29** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +100.0% year over year. 1K677Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep · busiest ÷ quietest = 1.8× ## **Competition** - Fresh Flow36% - GROOKPET31% - Funmit13% - AMI PARTS7% - Mist6% - SWZEC4% - Other (1 brands)2% The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 13 sellers compete here. **Brands** **7 **▲rising was 5 a year ago **Sellers** **13** **Top 5 brand share** **94%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg) [**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack**](https://www.amazon.com/dp/B089LXN4VR) Fresh Flow$17.884.8★3,42536%▼falling 2 ![Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home](https://m.media-amazon.com/images/I/41R-+KsNFEL.jpg) [**Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home**](https://www.amazon.com/dp/B0DNQ7FGF2) GROOKPET$40.094.2★2,77827%▲rising 3 ![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg) [**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White**](https://www.amazon.com/dp/B08D3PZ9RB) Funmit$13.464.7★4,52513%▼falling 4 ![AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)](https://m.media-amazon.com/images/I/51j9Bkn2ioL.jpg) [**AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)**](https://www.amazon.com/dp/B0B5GPMKV8) AMI PARTS$22.654.7★2964%▼falling 5 ![Rhykin FreshFlow (4L+3 Filter Element)](https://m.media-amazon.com/images/I/41XmcJawUDL.jpg) [**Rhykin FreshFlow (4L+3 Filter Element)**](https://www.amazon.com/dp/B0GCMTH2DC) SWZEC$112.940.0★04%▲rising 6 ![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg) [**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)**](https://www.amazon.com/dp/B07DWB27HF) Mist$13.934.7★9,1944%▼falling 7 ![Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET](https://m.media-amazon.com/images/I/51JsHpHktPL.jpg) [**Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET**](https://www.amazon.com/dp/B0DPFGC7Y9) GROOKPET$60.474.2★2,7784%▲rising 8 ![AMI PARTS W10346771A Fresh Flow Produce Preserver Replacement Part Compatible with Refrigerators(3 replacements-6packs)](https://m.media-amazon.com/images/I/51HJIeXsxiS.jpg) [**AMI PARTS W10346771A Fresh Flow Produce Preserver Replacement Part Compatible with Refrigerators(3 replacements-6packs)**](https://www.amazon.com/dp/B07SMSX2SY) AMI PARTS$13.854.7★1,3153%▼falling 9 ![Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack](https://m.media-amazon.com/images/I/41td7I6-GaL.jpg) [**Mist Fresh W10311524 Fridge Air Filter Replacement for Whirlpool FreshFlow Refrigerator Fits AIR1 Maytag KitchenAid and Jenn-Air 2 Pack**](https://www.amazon.com/dp/B08Q9SG2NS) Mist$9.874.7★9,1942%▼falling 10 ![Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir](https://m.media-amazon.com/images/I/31J0f2D5x7L.jpg) [**Whirlpool W10311524 FreshFlow Refrigerator Air Filter Genuine OEM Activated Odor Filter Replaces AIR1 Fits Whirlpool Maytag KitchenAid JennAir**](https://www.amazon.com/dp/B004DNWVPM) Whirlpool$8.954.8★12,0562%▼falling ## **Product shelf** All 10 tracked products in this niche. Top sellersNewestTrending [![Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack](https://m.media-amazon.com/images/I/51sHvcsNFDL.jpg)**Fresh Flow W10311524 Air Filter Cartridge for Whirlpool Refrigerators 2-Pack** Fresh Flow**$17.88**4.8★3,425 reviews](https://www.amazon.com/dp/B089LXN4VR) [![Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home](https://m.media-amazon.com/images/I/41R-+KsNFEL.jpg)**Dog Water Fountain for Large Dogs: 7L/236oz/1.8G Dog Fountain Stainless Steel - Big Cat Drinking Fountain Indoor - Super Quiet Water Fountain for Dogs Inside - for Large Dog Cats & Multi-Pet Home** GROOKPET**$40.09**4.2★2,778 reviews](https://www.amazon.com/dp/B0DNQ7FGF2) [![W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White](https://m.media-amazon.com/images/I/41ZAXY4ywaL.jpg)**W10311524 AIR1 Refrigerator Air Filter Cartridge Replacement for Whirlpool Kenmore Refrigerator Compatible with Fresh Flow Refrigerator Air Filter 3 Pack White** Funmit**$13.46**4.7★4,525 reviews](https://www.amazon.com/dp/B08D3PZ9RB) [![AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)](https://m.media-amazon.com/images/I/51j9Bkn2ioL.jpg)**AMI PARTS W10311524 AIR1 Fresh Flow Air Filter & W10346771A Produce Preserver Replacement Compatible with Refrigerator (6 Packs)** AMI PARTS**$22.65**4.7★296 reviews](https://www.amazon.com/dp/B0B5GPMKV8) [![Rhykin FreshFlow (4L+3 Filter Element)](https://m.media-amazon.com/images/I/41XmcJawUDL.jpg)**Rhykin FreshFlow (4L+3 Filter Element)** SWZEC**$112.94**0.0★0 reviews](https://www.amazon.com/dp/B0GCMTH2DC) [![Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)](https://m.media-amazon.com/images/I/51i1QPZqKwL.jpg)**Mist Fresh W10311524 Refrigerator Air Filter Replacement for Whirlpool W10311524 AIR1 Maytag Kitchenaid and Jenn-Air FreshFlow (3 Pack)** Mist**$13.93**4.7★9,194 reviews](https://www.amazon.com/dp/B07DWB27HF) [![Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET](https://m.media-amazon.com/images/I/51JsHpHktPL.jpg)**Dog Water Fountain for Large Dogs: Big Cat Water Fountain Stainless Steel -1.8Gal/7L Big Quiet Cats Water Bowl Dispenser- Pet Water Fountains for Dogs - 8 Filters + 8 Sponge Filters - GROOKPET** GROOKPET**$60.47**4.2★2,778 reviews](https://www.amazon.com/dp/B0DPFGC7Y9) [![AMI PARTS W10346771A Fresh Flow Produce Preserver Replacement Part Compatible with Refrigerators(3 replacements-6packs)](https://m.media-amazon.com/images/I/51HJIeXsxiS.jpg)**AMI PARTS W10346771A Fresh Flow Produce Preserver Replacement Part Compatible with Refrigerators(3 replacements-6packs)** AMI PARTS**$13.85**4.7★1,315 reviews](https://www.amazon.com/dp/B07SMSX2SY) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Pet Friendly**20% *“My dog is so happy”* **Size-Overall**13% *“Fit perfectly”* **Ease Of Cleaning**11% *“Easy to clean”* **Quality-Overall**8% *“Great quality, Easy to clean, Highly Suggest”* **Water Flow**8% *“The water fountain works perfectly”* **Advertised Vs Actual Product**7% *“Works exactly as described”* **Filtration**6% *“Filter is working well so far”* **Value For Money**6% *“Worth the Money”* **Ease Of Use**3% *“Convenient and easy”* **Smell**3% *“Absorbs odors for months”* ### **What buyers complain about ** **Durability**34% *“Broke quickly”* **Filtration**13% *“Poor quality filter”* **Quality-Overall**7% *“The fountain quality is terrible”* **Ease Of Cleaning**7% *“Hard to clean”* **Water Flow**5% *“the pump stopped pumping water”* **Leak-Proof**5% *“Leaks severely”* **Functionality-Overall**4% *“Does not work”* **Value For Money**3% *“$60 down the drain”* **Size-Overall**3% *“Poor fit”* **Rusts/Corrodes**2% *“Rusted”* #### **Top return reasons**- Size-Overall43% - Filtration9% - Advertised Vs Actual Product7% - Compatibility-Overall6% - Functionality-Overall5% - Product Condition4% - Defective Material/Parts3% - Leak-Proof3% - Value For Money2% - Water Flow2%