--- title: "freezer — Niche Verdict: Launch it (83/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/appliances/freezer" last_updated: "2026-07-10T00:37:36.285Z" locale: en meta: description: "freezer clears our launch bar: a $15.5M/yr market growing +197.6% with returns at 2.1%." "og:description": "freezer clears our launch bar: a $15.5M/yr market growing +197.6% with returns at 2.1%." "og:title": "freezer — Niche Verdict: Launch it (83/100) | Amazon United States - Flapen" --- Back to Flapen home # **freezer** **Launch it****83/100 ** freezer clears our launch bar: a $15.5M/yr market growing +197.6% with returns at 2.1%. **Market/yr** **$15.5M** **Growth (1y)** **+197.6%** **Products** **83** **Brands** **35** was 26 a year ago **Sellers** **87** **Price range** **$73.80–$796.44** **Returns** **2.1%** **Rating** **4.2★** **Launch it** Scored 83/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **89** ×0.30 Growth **76** ×0.30 Competition **91** ×0.20 Quality gap **68** ×0.10 Returns **83** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +197.6% year over year. 398K199KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Midea16% - Frigidaire11% - Kismile8% - BODACIOUS7% - Generic6% - Antarctic Star6% - Other (29 brands)46% Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 35 brands and 87 sellers compete here. **Brands** **35 **▲rising was 26 a year ago **Sellers** **87** **Top 5 brand share** **48%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White](https://m.media-amazon.com/images/I/31dHqRsXNpL.jpg) [**Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White**](https://www.amazon.com/dp/B0CQT1JGQQ) Midea$203.154.5★10,8169%▲rising 2 ![Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White](https://m.media-amazon.com/images/I/311-QB+tleL.jpg) [**Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White**](https://www.amazon.com/dp/B0CQT26VCW) Midea$281.914.5★10,8166%▲rising 3 ![Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops](https://m.media-amazon.com/images/I/31EbRARu0pL.jpg) [**Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops**](https://www.amazon.com/dp/B0DWMC3JDP) BODACIOUS$191.364.3★9223%—flat 4 ![Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar](https://m.media-amazon.com/images/I/413MHFqKtTL.jpg) [**Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar**](https://www.amazon.com/dp/B0CNSJN66L) Kismile$189.264.5★2,0513%▲rising 5 ![Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar](https://m.media-amazon.com/images/I/41CFRE5HeRL.jpg) [**Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar**](https://www.amazon.com/dp/B0CNSFK6PJ) Kismile$170.624.5★2,0513%▲rising 6 ![3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray](https://m.media-amazon.com/images/I/31C4M+cnUgL.jpg) [**3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray**](https://www.amazon.com/dp/B0FMDZ8VS3) Climate Choice$78.904.5★1563%▼falling 7 ![BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White](https://m.media-amazon.com/images/I/31NccNN5tRL.jpg) [**BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White**](https://www.amazon.com/dp/B0D4295KP1) BLACK+DECKER$180.464.5★4522%▼falling 8 ![Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H](https://m.media-amazon.com/images/I/21jbod96V9L.jpg) [**Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H**](https://www.amazon.com/dp/B08P6CS4SW) Frigidaire$389.244.1★2,8172%▼falling 9 ![Antarctic Star Mini Upright Freezer -1.2 cu.ft Compact freezer with Removable Shelves and Adjustable Thermostat for Home/Kitchen/Office(Red)](https://m.media-amazon.com/images/I/31t7phxnjWS.jpg) [**Antarctic Star Mini Upright Freezer -1.2 cu.ft Compact freezer with Removable Shelves and Adjustable Thermostat for Home/Kitchen/Office(Red)**](https://www.amazon.com/dp/B08ZYMBL4Q) Antarctic Star$110.094.1★852%▲rising 10 ![Whynter CUF-112SS Mini Energy Star Rated Small Upright Freezer with Lock Stainless Steel -1.1 Cubic Feet](https://m.media-amazon.com/images/I/21IGqGmTi+L.jpg) [**Whynter CUF-112SS Mini Energy Star Rated Small Upright Freezer with Lock Stainless Steel -1.1 Cubic Feet**](https://www.amazon.com/dp/B01N9XU3FW) Whynter$200.064.5★6,8272%—flat 11 ![Frigidaire Chest Deep Freezer 10 Cu. Ft. Capacity Granita Rugged Design-Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain](https://m.media-amazon.com/images/I/21UaHyHr-xL.jpg) [**Frigidaire Chest Deep Freezer 10 Cu. Ft. Capacity Granita Rugged Design-Adjustable Thermostat-Removable Vinyl Coated Wire Basket-Easy Defrost Drain**](https://www.amazon.com/dp/B0D4TP7ZML) Frigidaire$410.634.5★2812%▲rising 12 ![7.0 Cu Ft Chest Freezer - Energy Saving Quiet Top Open Door Mini Freezer Adjustable 6 Thermostat - Compact Small Deep Freezer w/Removable Basket and Defrost Water Drain for Home/Apartment/Garage](https://m.media-amazon.com/images/I/31QACmFayEL.jpg) [**7.0 Cu Ft Chest Freezer - Energy Saving Quiet Top Open Door Mini Freezer Adjustable 6 Thermostat - Compact Small Deep Freezer w/Removable Basket and Defrost Water Drain for Home/Apartment/Garage**](https://www.amazon.com/dp/B0DF1BGSL7) BODACIOUS$163.314.3★9222%▼falling 13 ![Cosanta 4.5 Cu. Ft. Small Chest Freezer Top Door Mini Deep Freezer Metal Freestanding with Removable Basket for Home Kitchen Office (BLACK 4.5Cu.ft)](https://m.media-amazon.com/images/I/41-As0WgyEL.jpg) [**Cosanta 4.5 Cu. Ft. Small Chest Freezer Top Door Mini Deep Freezer Metal Freestanding with Removable Basket for Home Kitchen Office (BLACK 4.5Cu.ft)**](https://www.amazon.com/dp/B0G11YNRVC) Cosanta$113.763.7★872%▲rising 14 ![Commercial Cool Upright Freezer Stand Up Freezer 5 Cu Ft with Reversible Door White](https://m.media-amazon.com/images/I/21D95hy4N0L.jpg) [**Commercial Cool Upright Freezer Stand Up Freezer 5 Cu Ft with Reversible Door White**](https://www.amazon.com/dp/B08JY964PC) Commercial Cool$323.334.2★4902%▲rising 15 ![Kismile Small Freezer Upright 3.0 Cu.ft Mini Freezer with Adjustable Thermostat Removable Shelves Reversible Single Door Stand Up Freezer for Bedroom/Home/Dorms/Apartment (Stainless Steel)](https://m.media-amazon.com/images/I/41C2u0zOIcL.jpg) [**Kismile Small Freezer Upright 3.0 Cu.ft Mini Freezer with Adjustable Thermostat Removable Shelves Reversible Single Door Stand Up Freezer for Bedroom/Home/Dorms/Apartment (Stainless Steel)**](https://www.amazon.com/dp/B08438SHWK) Kismile$204.224.4★2,1432%—flat **~~Showing 15 of 83 — show all ~~** ## **Product shelf** All 83 tracked products in this niche. Top sellersNewestTrending [![Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White](https://m.media-amazon.com/images/I/31dHqRsXNpL.jpg)**Midea MERC04C4BAWW Chest Freezer 3.5 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White** Midea**$203.15**4.5★10,816 reviews](https://www.amazon.com/dp/B0CQT1JGQQ) [![Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White](https://m.media-amazon.com/images/I/311-QB+tleL.jpg)**Midea MERC07C4BAWW Chest Freezer 7.0 Cubic Feet Freezer With Removable Basket Interior LED Light Adjustable Temperature For Kitchen Apartment Office White** Midea**$281.91**4.5★10,816 reviews](https://www.amazon.com/dp/B0CQT26VCW) [![Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops](https://m.media-amazon.com/images/I/31EbRARu0pL.jpg)**Bodacious Ultra Quiet Deep Freezer 5.0 Cu Ft Compact Design Fast Freeze Low Power Consumption Ideal for Home Restaurant & Small Shops** BODACIOUS**$191.36**4.3★922 reviews](https://www.amazon.com/dp/B0DWMC3JDP) [![Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar](https://m.media-amazon.com/images/I/413MHFqKtTL.jpg)**Kismile 2.8 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar** Kismile**$189.26**4.5★2,051 reviews](https://www.amazon.com/dp/B0CNSJN66L) [![Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar](https://m.media-amazon.com/images/I/41CFRE5HeRL.jpg)**Kismile 2.0 Cubic Feet Chest Freezer with 2 Removable Basket Free Standing Top Open Door Compact Freezer with Adjustable Temperature for Home/Kitchen/Office/Bar** Kismile**$170.62**4.5★2,051 reviews](https://www.amazon.com/dp/B0CNSFK6PJ) [![3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray](https://m.media-amazon.com/images/I/31C4M+cnUgL.jpg)**3.5 Cu.Ft Small Chest Freezer Mini Deep Freezer with Removable Basket Adjustable Temperature Free Standing Top Open Door Energy Efficient Compact Freezer for Apartment Home Office GaragerGray** Climate Choice**$78.90**4.5★156 reviews](https://www.amazon.com/dp/B0FMDZ8VS3) [![BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White](https://m.media-amazon.com/images/I/31NccNN5tRL.jpg)**BLACK+DECKER 2.0 Cu. Ft. Compact Chest Freezer Deep Freezer Holds Up To 70 Lbs. of Frozen Food Removable Storage Basket Manual Defrost White** BLACK+DECKER**$180.46**4.5★452 reviews](https://www.amazon.com/dp/B0D4295KP1) [![Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H](https://m.media-amazon.com/images/I/21jbod96V9L.jpg)**Frigidaire Upright Freezer 6.5 cu. ft. Deep Freeze Vinyl Coated Metal with Wire Shelving Compact for Kitchen RV Dorm Cabin and Trailer Platinum Design Series Silver - 21D x 23W x 56H** Frigidaire**$389.24**4.1★2,817 reviews](https://www.amazon.com/dp/B08P6CS4SW) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**26% *“Fits perfectly”* **Storage Capacity**12% *“Lots of room”* **Value For Money**11% *“Excellent value”* **Noise Level**8% *“Its quiet”* **Quality-Overall**8% *“The build quality feels solid”* **Compactness**5% *“Compact and powerful”* **Advertised Vs Actual Product**5% *“Exactly what I needed”* **Ease Of Use**4% *“easy to handle”* **Heating**3% *“the cooling is fantastic”* **Weight Light**3% *“It is also very lightweight”* ### **What buyers complain about ** **Size-Overall**25% *“Small in size”* **Durability**13% *“Broke after 2 months”* **Functionality-Overall**8% *“It stop working”* **Noise Level**5% *“Annoying noise”* **Advertised Vs Actual Product**4% *“Description is not correct”* **Defective Material/Parts**4% *“Item arrived damaged”* **Quality-Overall**3% *“Wobbly & low quality”* **Storage Capacity**3% *“I do not what is measured as capacity”* **Temperature Control**3% *“Maintaining a correct temperature range was difficult”* **Scratch Resistance**2% *“the freezer came with scratches”* #### **Top return reasons**- Size-Overall55% - Advertised Vs Actual Product7% - Defective Material/Parts6% - Functionality-Overall5% - Value For Money5% - Noise Level3% - Temperature Control3% - Scratch Resistance3% - Heating2% - Leak-Proof1%