---
title: "broan 663 688 replacement — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/appliances/broan-663-688-replacement"
last_updated: "2026-07-09T22:52:15.551Z"
locale: en
meta:
  description: "a small market ($41K/yr) — broan 663 688 replacement doesn't clear our bar today."
  "og:description": "a small market ($41K/yr) — broan 663 688 replacement doesn't clear our bar today."
  "og:title": "broan 663 688 replacement — Niche Verdict: Skip it (30/100) | Amazon United States - Flapen"
---

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# **broan 663 688 replacement**

**Skip it****30/100 **

a small market ($41K/yr) — broan 663 688 replacement doesn't clear our bar today.

**Market/yr**

**$41K**

**Growth (1y)**

**+51.7%**

**Products**

**12**

**Brands**

**7**

was 8 a year ago

**Sellers**

**50**

**Price range**

**$20.94–$56.05**

**Returns**

**4.7%**

**Rating**

**4.6★**

**Skip it**

Scored 30/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**51**

 ×0.30

Competition

**22**

 ×0.20

Quality gap

**32**

 ×0.10

Returns

**63**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +51.7% year over year.

1K550.5Spike '24Holiday '24Spike '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Dec · busiest ÷ quietest = 1.9×

## **Competition**

- CLLOMAGY36% - Broan-NuTone32% - Motoasis15% - Brvclon7% - Suyomo6% - CONGKAILU2% - Other (1 brands)2%

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 50 sellers compete here.

**Brands**

**7 **▼falling

was 8 a year ago

**Sellers**

**50**

**Top 5 brand share**

**96%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![696N-R02 B Unit&Replacement Grille 97011723 for Broan-NuTone BP90 663 670 671 688 689 Bathroom Vent Cover BP90 Replacement Grille for Broan 688 97011723 Bathroom Ceiling Fan with S97012026 Fan](https://m.media-amazon.com/images/I/31A8+L9N17L.jpg) [**696N-R02 B Unit&Replacement Grille 97011723 for Broan-NuTone BP90 663 670 671 688 689 Bathroom Vent Cover BP90 Replacement Grille for Broan 688 97011723 Bathroom Ceiling Fan with S97012026 Fan**](https://www.amazon.com/dp/B0DHWYTJW5)

CLLOMAGY$26.714.4★14221%▼falling

2
![Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones](https://m.media-amazon.com/images/I/41+4nsUwcWL.jpg) [**Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones**](https://www.amazon.com/dp/B0F1B4J7BX)

Broan-NuTone$21.444.6★50516%▲rising

3
![Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly](https://m.media-amazon.com/images/I/41Fy90W7j+L.jpg) [**Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly**](https://www.amazon.com/dp/B0CQGDKLK2)

Motoasis$21.914.6★68715%▼falling

4
![696N-R02 B Unit for NuTone S97012026 Fan for Broan 688 Replacement Motor S97012026 Assembly for Broan 688-K 688-J 688-H 688-G for Nutone 696N-R02 B Unit 50CFM Fan Replacement for 688 Motor](https://m.media-amazon.com/images/I/41uFqbiYSCL.jpg) [**696N-R02 B Unit for NuTone S97012026 Fan for Broan 688 Replacement Motor S97012026 Assembly for Broan 688-K 688-J 688-H 688-G for Nutone 696N-R02 B Unit 50CFM Fan Replacement for 688 Motor**](https://www.amazon.com/dp/B0D7QD1FX9)

CLLOMAGY$21.314.5★41114%▼falling

5
![Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan](https://m.media-amazon.com/images/I/21SkDL690mL.jpg) [**Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan**](https://www.amazon.com/dp/B00004TTZZ)

Broan-NuTone$56.054.6★6,6889%▲rising

6
![Upgrade Pure Copper 696N-R02 B Unit 50CFM Fan Compatible with Broan 688-K 688-G 688-H 688-J Compatible with Nutone 696N-R01/R02 B Unit 2.0Sones S97012026 Bathroom Fan Motor Assembly](https://m.media-amazon.com/images/I/41wm3D4SsjL.jpg) [**Upgrade Pure Copper 696N-R02 B Unit 50CFM Fan Compatible with Broan 688-K 688-G 688-H 688-J Compatible with Nutone 696N-R01/R02 B Unit 2.0Sones S97012026 Bathroom Fan Motor Assembly**](https://www.amazon.com/dp/B0D4QY1VRS)

Brvclon$21.334.5★1097%▲rising

7
![S97012029 Bathroom Exhaust Fan Motor & Cover Kit Quiet Operation Strong 70 CFM Airflow Compatible with 663/688 (Not Fit 688-G/H/J/K) 663B/688B 663C/688C 663E/688E 670 689A/B/C/D 671-A 670-A](https://m.media-amazon.com/images/I/31HtJIVUukL.jpg) [**S97012029 Bathroom Exhaust Fan Motor & Cover Kit Quiet Operation Strong 70 CFM Airflow Compatible with 663/688 (Not Fit 688-G/H/J/K) 663B/688B 663C/688C 663E/688E 670 689A/B/C/D 671-A 670-A**](https://www.amazon.com/dp/B0G8DSWW48)

Suyomo$41.204.7★146%▲rising

8
![Broan-NuTone S97012026 Fan](https://m.media-amazon.com/images/I/41pu-kXIIoL.jpg) [**Broan-NuTone S97012026 Fan**](https://www.amazon.com/dp/B00QW2CUGC)

Broan-NuTone$34.234.7★1,3063%▼falling

9
![Broan-Nutone 688E Bathroom Exhaust Fan 50 CFM Energy Star Exhaust Fan 2.0 Sones](https://m.media-amazon.com/images/I/31j0FPLhpQL.jpg) [**Broan-Nutone 688E Bathroom Exhaust Fan 50 CFM Energy Star Exhaust Fan 2.0 Sones**](https://www.amazon.com/dp/B0DG3PQW86)

Broan-NuTone$20.944.3★2173%▼falling

10

![New Upgraded S97012026 Fan Bathroom Fan Assembly Compatible with Broan-Nutone 688-K 688-J688-H 688-G663-J663-H663G 695-R02 B695-R01B695-R03 B 50 CFM](https://m.media-amazon.com/images/I/41DxO9ug1fL.jpg) [**New Upgraded S97012026 Fan Bathroom Fan Assembly Compatible with Broan-Nutone 688-K 688-J688-H 688-G663-J663-H663G 695-R02 B695-R01B695-R03 B 50 CFM**](https://www.amazon.com/dp/B0D7VPRNYQ)

CONGKAILU$23.614.7★1412%▼falling

11

![UpgradeS97012029 Fan 663 688 Motor Assembly for Nutone Broan 663-E/688-E 663-C/688-C 663 688 662 668 670 663-B/688-B 684-C 671-A 689-A/B/C/D(70CFM) Bathroom Exhaust Fan Replacement Motor](https://m.media-amazon.com/images/I/41RsXIxObVL.jpg) [**UpgradeS97012029 Fan 663 688 Motor Assembly for Nutone Broan 663-E/688-E 663-C/688-C 663 688 662 668 670 663-B/688-B 684-C 671-A 689-A/B/C/D(70CFM) Bathroom Exhaust Fan Replacement Motor**](https://www.amazon.com/dp/B0D9Q7YQR2)

Criditpid$36.104.9★442%▲rising

12

![696N-R02 B Unit&Replacement C350GN Grille for Broan-NuTone 688 696N 670 671 689 695 696MFG 663 Bathroom Grille Cover with Springs C350GN for NuTone 695 696N Ventilation Fan Bath Fan Motor Cover Kit](https://m.media-amazon.com/images/I/41kquMcH+fL.jpg) [**696N-R02 B Unit&Replacement C350GN Grille for Broan-NuTone 688 696N 670 671 689 695 696MFG 663 Bathroom Grille Cover with Springs C350GN for NuTone 695 696N Ventilation Fan Bath Fan Motor Cover Kit**](https://www.amazon.com/dp/B0DYDNPB5Y)

CLLOMAGY$28.314.5★392%▲rising

## **Product shelf**

All 12 tracked products in this niche.

Top sellersNewestTrending

[![696N-R02 B Unit&Replacement Grille 97011723 for Broan-NuTone BP90 663 670 671 688 689 Bathroom Vent Cover BP90 Replacement Grille for Broan 688 97011723 Bathroom Ceiling Fan with S97012026 Fan](https://m.media-amazon.com/images/I/31A8+L9N17L.jpg)**696N-R02 B Unit&Replacement Grille 97011723 for Broan-NuTone BP90 663 670 671 688 689 Bathroom Vent Cover BP90 Replacement Grille for Broan 688 97011723 Bathroom Ceiling Fan with S97012026 Fan** CLLOMAGY**$26.71**4.4★142 reviews](https://www.amazon.com/dp/B0DHWYTJW5) [![Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones](https://m.media-amazon.com/images/I/41+4nsUwcWL.jpg)**Broan-NuTone Bathroom Exhaust Fan 50 CFM Modern Grille Energy Star Fan 2.0 Sones** Broan-NuTone**$21.44**4.6★505 reviews](https://www.amazon.com/dp/B0F1B4J7BX) [![Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly](https://m.media-amazon.com/images/I/41Fy90W7j+L.jpg)**Upgraded Copper Motor 696N-R02 B Unit 50CFM Fan Compatible with Broan-Nutone 688-K 688-J 688-H 688-G 695N-R02 B 696N-R01 B 695N-R02 B 2.0 Sones S97012026 Fan Assembly** Motoasis**$21.91**4.6★687 reviews](https://www.amazon.com/dp/B0CQGDKLK2) [![696N-R02 B Unit for NuTone S97012026 Fan for Broan 688 Replacement Motor S97012026 Assembly for Broan 688-K 688-J 688-H 688-G for Nutone 696N-R02 B Unit 50CFM Fan Replacement for 688 Motor](https://m.media-amazon.com/images/I/41uFqbiYSCL.jpg)**696N-R02 B Unit for NuTone S97012026 Fan for Broan 688 Replacement Motor S97012026 Assembly for Broan 688-K 688-J 688-H 688-G for Nutone 696N-R02 B Unit 50CFM Fan Replacement for 688 Motor** CLLOMAGY**$21.31**4.5★411 reviews](https://www.amazon.com/dp/B0D7QD1FX9) [![Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan](https://m.media-amazon.com/images/I/21SkDL690mL.jpg)**Broan-NuTone 688 Ceiling and Wall Ventilation 50 CFM 4.0 Sones White Bath Fan** Broan-NuTone**$56.05**4.6★6,688 reviews](https://www.amazon.com/dp/B00004TTZZ) [![Upgrade Pure Copper 696N-R02 B Unit 50CFM Fan Compatible with Broan 688-K 688-G 688-H 688-J Compatible with Nutone 696N-R01/R02 B Unit 2.0Sones S97012026 Bathroom Fan Motor Assembly](https://m.media-amazon.com/images/I/41wm3D4SsjL.jpg)**Upgrade Pure Copper 696N-R02 B Unit 50CFM Fan Compatible with Broan 688-K 688-G 688-H 688-J Compatible with Nutone 696N-R01/R02 B Unit 2.0Sones S97012026 Bathroom Fan Motor Assembly** Brvclon**$21.33**4.5★109 reviews](https://www.amazon.com/dp/B0D4QY1VRS) [![S97012029 Bathroom Exhaust Fan Motor & Cover Kit Quiet Operation Strong 70 CFM Airflow Compatible with 663/688 (Not Fit 688-G/H/J/K) 663B/688B 663C/688C 663E/688E 670 689A/B/C/D 671-A 670-A](https://m.media-amazon.com/images/I/31HtJIVUukL.jpg)**S97012029 Bathroom Exhaust Fan Motor & Cover Kit Quiet Operation Strong 70 CFM Airflow Compatible with 663/688 (Not Fit 688-G/H/J/K) 663B/688B 663C/688C 663E/688E 670 689A/B/C/D 671-A 670-A** Suyomo**$41.20**4.7★14 reviews](https://www.amazon.com/dp/B0G8DSWW48) [![Broan-NuTone S97012026 Fan](https://m.media-amazon.com/images/I/41pu-kXIIoL.jpg)**Broan-NuTone S97012026 Fan** Broan-NuTone**$34.23**4.7★1,306 reviews](https://www.amazon.com/dp/B00QW2CUGC)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“Exact fit”*

**Assembly/Installation**23%

*“It came assembled”*

**Noise Level**15%

*“Works well - quiet”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Value For Money**6%

*“reasonable price”*

**Quality-Overall**5%

*“the quality feels solid”*

**Efficiency**3%

*“Works as intended”*

**Ease Of Use**3%

*“This was SO EASY”*

**Compatibility-Overall**2%

*“Compatible Replacement Product”*

**Durability**1%

*“Durable and great value for the money”*

### **What buyers complain about **

**Noise Level**29%

*“Very loud”*

**Size-Overall**14%

*“One of the screws were too long”*

**Assembly/Installation**6%

*“the installation wasnt as straightforward as expected”*

**Quality-Overall**6%

*“Extremely poor quality”*

**Durability**5%

*“didn't last”*

**Advertised Vs Actual Product**2%

*“This one said it will fit but it looks different.”*

**Functionality-Overall**2%

*“doesn't move air all that well”*

**Flammable**2%

*“FIRE DANGER”*

**Smell**2%

*“leaving my bathroom smelling like a damp basement on a swamp planet”*

**Compatibility-Overall**2%

*“it is not a suitable substitute for all listed models”*

#### **Top return reasons**- Size-Overall63% - Compatibility-Overall6% - Noise Level5% - Defective Material/Parts5% - Advertised Vs Actual Product5% - Functionality-Overall4% - Assembly/Installation3% - Value For Money2% - Connectivity-Overall1% - Product Condition1%