--- title: "zadig und voltaire — Niche Verdict: Skip it (44/100) | Amazon Germany - Flapen" canonical_url: "https://flapen.com/amazon/research/de/kosmetik/zadig-und-voltaire" last_updated: "2026-07-14T07:24:40.681Z" locale: en meta: description: "brand-locked demand (top 5 brands take 100% of clicks) — zadig und voltaire doesn't clear our bar today." "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — zadig und voltaire doesn't clear our bar today." "og:title": "zadig und voltaire — Niche Verdict: Skip it (44/100) | Amazon Germany - Flapen" --- Back to Flapen home # **zadig und voltaire** **Skip it** Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today. Market size 46Growth 34Conversion 38Competition 23Returns 99Price range 72Avg price 92Brand share 0Review moat 84Quality gap 21 **Returns** **Incredible****0.2%** return rate — above 6% kills the launch gate **Avg price** **Great****€53.00** avg listing price — sweet spot $15–$100 **Review moat** **Great****310.25** avg incumbent reviews — the moat a new listing must climb **Price range** **Good****€27.60–€127.91** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Market size** **Okay****€245K** €245K/yr · 151K searches **Conversion** **Okay****3.1%** search→purchase rate — share of searches ending in a sale **Growth** **Okay****+6.9%** 90-day search growth — must beat 0% to launch **Competition** **Bad****72%** top-5 click share — a locked-up shelf **Quality gap** **Bad****4.7★** avg incumbent rating — lower means beatable quality **Brand share** **Bad****100%** top-5 brand share — brand-locked demand ## **Competition** The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **1 **—flat **Sellers** **75** **Top-5 brand share** **100%** **Open market** **0%** - Zadig & Voltaire100% ## **Product shelf** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%5%€12K10%€25K15%€37K20%€49K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted All 16 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![ZADIG&VOLTAIRE Damen Eau de Parfum This Is Her 30 ml Sambacjasmin (Melati Putih) Rosa Pfeffer](https://m.media-amazon.com/images/I/310W99-rCtL.jpg)**ZADIG&VOLTAIRE Damen Eau de Parfum This Is Her 30 ml Sambacjasmin (Melati Putih) Rosa Pfeffer**Zadig & Voltaire**€36.39**4.6★614 rev](https://www.amazon.de/dp/B01L2E2FXM) [2![Zadig & Voltaire This Is Her! Eau De Parfum 50 Ml](https://m.media-amazon.com/images/I/316z84OcZDL.jpg)**Zadig & Voltaire This Is Her! Eau De Parfum 50 Ml**Zadig & Voltaire**€47.92**4.6★479 rev](https://www.amazon.de/dp/B01L2DUKCG) [3![DANTEC- ZADIG & VOLTAIRE compatible - This is Her EDP 100 ml](https://m.media-amazon.com/images/I/31DTG8tPNiL.jpg)**DANTEC- ZADIG & VOLTAIRE compatible - This is Her EDP 100 ml**Zadig & Voltaire**€66.72**4.7★912 rev](https://www.amazon.de/dp/B01L29UBTM) [4![Damenparfum This Is Her! Zadig & Voltaire EDP](https://m.media-amazon.com/images/I/41pwCBqcYUL.jpg)**Damenparfum This Is Her! Zadig & Voltaire EDP**Zadig & Voltaire**€38.51**4.7★49 rev](https://www.amazon.de/dp/B07WNXH7WM) [5![Zadig & Voltaire This Is Him! Edt Vapo Grapefruit Schwarzer Pfeffer 50 Ml](https://m.media-amazon.com/images/I/31HlC9pZLYL.jpg)**Zadig & Voltaire This Is Him! Edt Vapo Grapefruit Schwarzer Pfeffer 50 Ml**Zadig & Voltaire**€38.63**4.6★1,207 rev](https://www.amazon.de/dp/B01L2FCS56) **~~View all top sellers →~~** ### **Newest** by launch date [![Zadig Edp 90ml](https://m.media-amazon.com/images/I/31s2DwwqJqL.jpg)**Zadig Edp 90ml**Zadig & Voltaire**€82.57**9 rev1y ago](https://www.amazon.de/dp/B08PFXSM8H) [![ZADIG & VOLTAIRE Eau De Parfum 30ML - Woody Floral Amber](https://m.media-amazon.com/images/I/41dXId+6P+L.jpg)**ZADIG & VOLTAIRE Eau De Parfum 30ML - Woody Floral Amber**Zadig & Voltaire**€43.06**0 rev1y ago](https://www.amazon.de/dp/B08PFX6ZHF) [![ZADIG&VOLTAIRE This is Really Her! Eau de Parfum Intense 30 ml](https://m.media-amazon.com/images/I/51bE7XMu2mL.jpg)**ZADIG&VOLTAIRE This is Really Her! Eau de Parfum Intense 30 ml**Zadig & Voltaire**€37.26**19 rev2y ago](https://www.amazon.de/dp/B0D8BL3P94) [![Zadig Voltaire This Is Really! Her Edp 100Ml](https://m.media-amazon.com/images/I/510IVVDG1FL.jpg)**Zadig Voltaire This Is Really! Her Edp 100Ml**Zadig & Voltaire**€59.82**15 rev2y ago](https://www.amazon.de/dp/B0CZ7DB81Q) [![Zadig & Voltaire This is her Eau de Parfum edp 50ml + Body Lotion 50ml](https://m.media-amazon.com/images/I/41UYj48bY5L.jpg)**Zadig & Voltaire This is her Eau de Parfum edp 50ml + Body Lotion 50ml**Zadig & Voltaire**€59.07**11 rev2y ago](https://www.amazon.de/dp/B0CTR3TMW5) **~~View all new products →~~** ### **Trending** 90-day click momentum [![ZADIG & VOLTAIRE Eau De Parfum 30ML - Woody Floral Amber](https://m.media-amazon.com/images/I/41dXId+6P+L.jpg)**ZADIG & VOLTAIRE Eau De Parfum 30ML - Woody Floral Amber**Zadig & Voltaire**€43.06**0.0★**▲ 269%**](https://www.amazon.de/dp/B08PFX6ZHF) [![Zadig & Voltaire This Is Him! Edt Vapo Grapefruit Schwarzer Pfeffer 50 Ml](https://m.media-amazon.com/images/I/31HlC9pZLYL.jpg)**Zadig & Voltaire This Is Him! Edt Vapo Grapefruit Schwarzer Pfeffer 50 Ml**Zadig & Voltaire**€38.63**4.6★**▲ 80%**](https://www.amazon.de/dp/B01L2FCS56) [![ZADIG&VOLTAIRE Damen Eau de Parfum This Is Her 30 ml Sambacjasmin (Melati Putih) Rosa Pfeffer](https://m.media-amazon.com/images/I/310W99-rCtL.jpg)**ZADIG&VOLTAIRE Damen Eau de Parfum This Is Her 30 ml Sambacjasmin (Melati Putih) Rosa Pfeffer**Zadig & Voltaire**€36.39**4.6★**▲ 67%**](https://www.amazon.de/dp/B01L2E2FXM) [![Zadig & Voltaire - GIRLS CAN SAY ANYTHING EDP Eau de Parfum 50 ml](https://m.media-amazon.com/images/I/31jpSoDVQAL.jpg)**Zadig & Voltaire - GIRLS CAN SAY ANYTHING EDP Eau de Parfum 50 ml**Zadig & Voltaire**€127.91**4.6★**▲ 56%**](https://www.amazon.de/dp/B07S8XQ8GW) [![ZADIG & VOLTAIRE THIS IS HER! UNDRESSED EDP 100 ml](https://m.media-amazon.com/images/I/315ulX99+yL.jpg)**ZADIG & VOLTAIRE THIS IS HER! UNDRESSED EDP 100 ml**Zadig & Voltaire**€55.92**4.7★**▲ 47%**](https://www.amazon.de/dp/B0BVG9PS4M) **~~View all trending →~~** ## **Demand** Weekly Amazon search volume, last 42 weeks — +6.9% search growth over the last 90 days. 8K6KSpike '25Black Friday '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26 ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Geruch**91% *“Mega Duft”* **Qualität insgesamt**3% *“Sehr guter Artikel”* **Haltbarkeit**3% *“langanhaltend, ohne aufdringlich zu sein.”* **Gesamtgröße**1% *“Er passt aus meiner Sicht am besten in den Frühling”* ### **What buyers complain about ** **Geruch**50% *“Es riecht nach eingemachter Wurst und das tagelang”* **Qualität insgesamt**25% *“Sieht irgendwie billig aus,als ob auf dem Glas ein Klebestreifen drauf ist”* ### **Top return reasons ** **Geruch**58% **beworben Vs Tatsächliches Produkt**8% **Funktionalität insgesamt**8% **Auslaufsicher**4% **Haltbarkeit**4% **Ethischer Handel/Fairer Handel**4% **Motorleistung**4% **Produktzustand**4% **Farbe**4% **Stärke**2%