---
title: "paco rabanne parfum herren — Niche Verdict: Worth a look (51/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/kosmetik/paco-rabanne-parfum-herren"
last_updated: "2026-07-14T06:20:00.349Z"
locale: en
meta:
  description: "paco rabanne parfum herren shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "paco rabanne parfum herren shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "paco rabanne parfum herren — Niche Verdict: Worth a look (51/100) | Amazon Germany - Flapen"
---

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# **paco rabanne parfum herren**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 22Conversion 51Competition 44Returns 98Price range 85Avg price 87Brand share 0Review moat 39Quality gap 24

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€66.25**

avg listing price — sweet spot $15–$100

**Market size**

**Great****€1.5M**

€1.5M/yr · 536K searches

**Price range**

**Great****€25.10–€111.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,644.46**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**1 **▼falling

**Sellers**

**115**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- paco rabanne100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€147K20%€294K30%€441K40%€588K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Paco Rabanne One Million homme/men Eau de Toilette Vaporisateur/Spray 100 ml](https://m.media-amazon.com/images/I/41kg7SgekjS.jpg)**Paco Rabanne One Million homme/men Eau de Toilette Vaporisateur/Spray 100 ml**paco rabanne**€64.87**4.7★16,689 rev](https://www.amazon.de/dp/B002XQ1X4G) [2![Paco Rabanne Invictus homme/man Eau de Toilette 200 ml](https://m.media-amazon.com/images/I/31QyIt9SdtL.jpg)**Paco Rabanne Invictus homme/man Eau de Toilette 200 ml**paco rabanne**€81.24**4.7★4,371 rev](https://www.amazon.de/dp/B08XQNCXMH) [3![Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück](https://m.media-amazon.com/images/I/31X5TEcR9QL.jpg)**Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück**paco rabanne**€85.82**4.6★1,611 rev](https://www.amazon.de/dp/B00384YBE6) [4![Paco Rabanne Paco Eau de Toilette Spray Unisex 100 ml.](https://m.media-amazon.com/images/I/316OSqQ-Y8L.jpg)**Paco Rabanne Paco Eau de Toilette Spray Unisex 100 ml.**paco rabanne**€25.10**4.5★766 rev](https://www.amazon.de/dp/B0B326VKFK) [5![Paco Rabanne Unbekannt Paco Rabanne - Invictus Men EDT Spray 100ML](https://m.media-amazon.com/images/I/41zhW+1OsOL.jpg)**Paco Rabanne Unbekannt Paco Rabanne - Invictus Men EDT Spray 100ML**paco rabanne**€55.10**4.6★2,884 rev](https://www.amazon.de/dp/B01F2LA2WC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Invictus Victory Absolu Parfum Intense 100ML](https://m.media-amazon.com/images/I/3176KGO8S+L.jpg)**Invictus Victory Absolu Parfum Intense 100ML**paco rabanne**€92.66**44 rev1y ago](https://www.amazon.de/dp/B0F9FV59CF) [![PACO INVICTUS SET: EDT SPRAY 100ML + EDT 20ML](https://m.media-amazon.com/images/I/41I3FJmeBoL.jpg)**PACO INVICTUS SET: EDT SPRAY 100ML + EDT 20ML**paco rabanne**€65.83**12 rev1y ago](https://www.amazon.de/dp/B0DWXQ6DK6) [![Paco Rabanne Invictus Parfum 50ML](https://m.media-amazon.com/images/I/31z1gKaDtQL.jpg)**Paco Rabanne Invictus Parfum 50ML**paco rabanne**€61.86**62 rev2y ago](https://www.amazon.de/dp/B0D324M1XF) [![PACO RABANNE Invictus Parfum 100 ml](https://m.media-amazon.com/images/I/41gM+9UFzpL.jpg)**PACO RABANNE Invictus Parfum 100 ml**paco rabanne**€63.88**284 rev2y ago](https://www.amazon.de/dp/B0D325R2L3) [![1 Million 65156001 Parfüm 100 ml](https://m.media-amazon.com/images/I/41uLvSR8FiL.jpg)**1 Million 65156001 Parfüm 100 ml**paco rabanne**€76.21**223 rev2y ago](https://www.amazon.de/dp/B08GPDH3BS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![1 Million Parfum Vapo 100 Ml](https://m.media-amazon.com/images/I/31rh8bVSZ8L.jpg)**1 Million Parfum Vapo 100 Ml**paco rabanne**€63.46**4.5★**▲ 382%**](https://www.amazon.de/dp/B0856TCM3K) [![Invictus Victory Absolu Parfum Intense 100ML](https://m.media-amazon.com/images/I/3176KGO8S+L.jpg)**Invictus Victory Absolu Parfum Intense 100ML**paco rabanne**€92.66**4.8★**▲ 354%**](https://www.amazon.de/dp/B0F9FV59CF) [![Paco Rabanne Eau de Toilette für Männer 1er Pack (1x 50 ml)  die Verpackung kann variieren](https://m.media-amazon.com/images/I/31SAxX7sA0L.jpg)**Paco Rabanne Eau de Toilette für Männer 1er Pack (1x 50 ml) die Verpackung kann variieren**paco rabanne**€46.97**4.7★**▲ 301%**](https://www.amazon.de/dp/B002LSTMB2) [![Paco Rabanne Invictus for Men 1.7 oz EDT Spray](https://m.media-amazon.com/images/I/316IHF0qh-L.jpg)**Paco Rabanne Invictus for Men 1.7 oz EDT Spray**paco rabanne**€46.03**4.8★**▲ 229%**](https://www.amazon.de/dp/B07GNWGVLZ) [![Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück](https://m.media-amazon.com/images/I/31X5TEcR9QL.jpg)**Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück**paco rabanne**€85.82**4.6★**▲ 170%**](https://www.amazon.de/dp/B00384YBE6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 9 weeks — -5.6% search growth over the last 90 days.

10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geruch**81%

*“Mega Duft”*

**Qualität insgesamt**6%

*“Qualität ist super”*

**beworben Vs Tatsächliches Produkt**4%

*“Wie immer”*

**Preis-Leistungs-Verhältnis**3%

*“Lieblingsduft zu gutem Preis”*

**Komfort insgesamt**1%

*“Sehr angenehm”*

**Haltbarkeit**0%

*“Trotzdem finde ich, dass man hier etwas bekommt, das hält, was es verspricht: langanhaltenden, markanten Duft mit viel Persönlichkeit”*

### **What buyers complain about **

**Geruch**38%

*“Riecht nur sehr kurz”*

**Preis-Leistungs-Verhältnis**17%

*“Kostet in der Parfümerie 145€”*

**Haltbarkeit**12%

*“Hält nicht lange”*

**Anleitung/Benutzerhandbuch/Fehlerbehebung**8%

*“Lieferanweisungungen wurden nicht eingehalten”*

### **Top return reasons **

**Geruch**64%

**Preis-Leistungs-Verhältnis**9%

**Qualität insgesamt**7%

**Gesamtgröße**6%

**Funktionalität insgesamt**6%

**Auslaufsicher**3%

**beworben Vs Tatsächliches Produkt**3%

**Haltbarkeit**1%

**Feucht/Trocken**1%