---
title: "the north face mütze — Niche Verdict: Skip it (33/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/the-north-face-m-tze"
last_updated: "2026-07-14T03:49:25.383Z"
locale: en
meta:
  description: "soft demand (-91.8% this quarter) — the north face mütze doesn't clear our bar today."
  "og:description": "soft demand (-91.8% this quarter) — the north face mütze doesn't clear our bar today."
  "og:title": "the north face mütze — Niche Verdict: Skip it (33/100) | Amazon Germany - Flapen"
---

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# **the north face mütze**

**Skip it**

Soft demand (-91.8% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 19Competition 69Returns 28Price range 62Avg price 88Brand share 19Review moat 23Quality gap 42

**Avg price**

**Great****€20.09**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€6.13–€29.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****€98K**

€98K/yr · 315K searches

**Review moat**

**Bad****7,816.31**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-91.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**130**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- THE NORTH FACE78% - Carhartt6% - Enter the Complex3% - Columbia3% - Tommy Hilfiger2% - Jack Wolfskin2% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€8K12%€12K16%€16K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![THE NORTH FACE Hut-NF0A3FNT Schwarz Einheitsgröße](https://m.media-amazon.com/images/I/3159oLSM+BL.jpg)**THE NORTH FACE Hut-NF0A3FNT Schwarz Einheitsgröße**THE NORTH FACE**€17.68**4.5★2,929 rev](https://www.amazon.de/dp/B07T249N6H) [2![THE NORTH FACE TNF Logo Box Cuffed Beanie](https://m.media-amazon.com/images/I/41RJSxadbBL.jpg)**THE NORTH FACE TNF Logo Box Cuffed Beanie**THE NORTH FACE**€27.29**4.5★226 rev](https://www.amazon.de/dp/B0DQF73JH4) [3![THE NORTH FACE NF0A55JGJK3 TNF Fisherman Beanie Hat Unisex Adult Black Größe OS](https://m.media-amazon.com/images/I/41eYjSTxHXL.jpg)**THE NORTH FACE NF0A55JGJK3 TNF Fisherman Beanie Hat Unisex Adult Black Größe OS**THE NORTH FACE**€22.23**4.4★33 rev](https://www.amazon.de/dp/B092MGVL9C) [4![Carhartt Herren Knit Cuffed Beanie Beanie Hat Winter White Einheitsgröße](https://m.media-amazon.com/images/I/41vwiO0f3uL.jpg)**Carhartt Herren Knit Cuffed Beanie Beanie Hat Winter White Einheitsgröße**Carhartt**€13.47**4.6★184,004 rev](https://www.amazon.de/dp/B07QNS3HZJ) [5![THE NORTH FACE Herren Standard Shallow Beanie Schwarz Einheitsgröße EU](https://m.media-amazon.com/images/I/41oy2-20Y6L.jpg)**THE NORTH FACE Herren Standard Shallow Beanie Schwarz Einheitsgröße EU**THE NORTH FACE**€21.04**4.5★245 rev](https://www.amazon.de/dp/B096YD11SN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The North Face Unisex Mütze für recycelte Arbeitnehmer Einheitsgröße](https://m.media-amazon.com/images/I/41SYKqNZzqL.jpg)**The North Face Unisex Mütze für recycelte Arbeitnehmer Einheitsgröße**THE NORTH FACE**€20.71**2,929 rev1y ago](https://www.amazon.de/dp/B0F2BH84LF) [![THE NORTH FACE Salty Lined Beanie](https://m.media-amazon.com/images/I/41oX33uj2sL.jpg)**THE NORTH FACE Salty Lined Beanie**THE NORTH FACE**€28.76**457 rev1y ago](https://www.amazon.de/dp/B0DQF4PTP8) [![THE NORTH FACE TNF Logo Box Cuffed Beanie](https://m.media-amazon.com/images/I/41RJSxadbBL.jpg)**THE NORTH FACE TNF Logo Box Cuffed Beanie**THE NORTH FACE**€27.29**226 rev1y ago](https://www.amazon.de/dp/B0DQF73JH4) [![THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size](https://m.media-amazon.com/images/I/41+Jk4NVINL.jpg)**THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size**THE NORTH FACE**€23.87**3,880 rev1y ago](https://www.amazon.de/dp/B09KP1TDWL) [![THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM](https://m.media-amazon.com/images/I/31+ovKGyzIL.jpg)**THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM**THE NORTH FACE**€28.40**108 rev1y ago](https://www.amazon.de/dp/B0D4F8PLJS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![THE NORTH FACE NF0A5FX678S Horizon Breeze Brimmer HAT Hat Herren Dune BEIGE/Dune BEIGE Größe SM](https://m.media-amazon.com/images/I/3136QDn5ETL.jpg)**THE NORTH FACE NF0A5FX678S Horizon Breeze Brimmer HAT Hat Herren Dune BEIGE/Dune BEIGE Größe SM**THE NORTH FACE**€29.03**4.6★**▲ 1000%**](https://www.amazon.de/dp/B0D4F5LB5R) [![THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size](https://m.media-amazon.com/images/I/41+Jk4NVINL.jpg)**THE NORTH FACE Unisex Mudder Trucker Tnfblack/Tnfmediumgreyhtr One Size**THE NORTH FACE**€23.87**4.5★**▲ 1000%**](https://www.amazon.de/dp/B09KP1TDWL) [![THE NORTH FACE Brimmer Hut TNF Black S/M](https://m.media-amazon.com/images/I/21vNqVoPyiL.jpg)**THE NORTH FACE Brimmer Hut TNF Black S/M**THE NORTH FACE**€26.46**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0BZQR453L) [![THE NORTH FACE NF0A7WHNJK3 Norm Bucket Hat Herren TNF Black Größe LXL](https://m.media-amazon.com/images/I/3192t-d3DaL.jpg)**THE NORTH FACE NF0A7WHNJK3 Norm Bucket Hat Herren TNF Black Größe LXL**THE NORTH FACE**€29.20**4.4★**▲ 1000%**](https://www.amazon.de/dp/B0CHZ3YKRR) [![THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM](https://m.media-amazon.com/images/I/31+ovKGyzIL.jpg)**THE NORTH FACE NF0A5FX6KY4 Horizon Breeze Brimmer HAT Hat Herren TNF Black/TNF White Größe SM**THE NORTH FACE**€28.40**4.6★**▲ 1000%**](https://www.amazon.de/dp/B0D4F8PLJS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -91.8% search growth over the last 90 days.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 69.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gesamtgröße**24%

*“Passt”*

**Qualität insgesamt**21%

*“Super Qualität”*

**Wärme**16%

*“Warm”*

**Komfort insgesamt**7%

*“Super bequem”*

**Preis-Leistungs-Verhältnis**5%

*“Definitiv ihren Preis wert”*

**Design insgesamt**3%

*“Die Herren Strickmütze überzeugt auf den ersten Blick durch ihr schlichtes, zeitloses Design”*

**Materialqualität**2%

*“Das Material fühlt sich angenehm weich an”*

**Form/Stil**2%

*“Style und Preis-Leistung genial”*

**beworben Vs Tatsächliches Produkt**2%

*“Tut was sie soll”*

**Weiches Gefühl**2%

*“angenehm weich”*

### **What buyers complain about **

**Gesamtgröße**43%

*“Fällt total klein aus”*

**Farbe**6%

*“Die Farbe com jäppi”*

**Preis-Leistungs-Verhältnis**5%

*“Preislich nicht unbedingt günstig”*

**Produktzustand**4%

*“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”*

**Form/Stil**3%

*“Vom Style eher unauffällig”*

**Knötchenbildung/Fusselbildung**3%

*“Pilling”*

**Allergien**3%

*“Juckreiz”*

**Materialqualität**2%

*“spricht nicht unbedingt für eine hohe Materialqualität.”*

**Qualität insgesamt**1%

*“Die Qualität ist wirklich schlecht”*

**Geruch**1%

*“Artikel gebraucht, starke Parfüm Geruch und Haare, nicht original verpackt”*

### **Top return reasons **

**Gesamtgröße**65%

**Farbe**9%

**Breite**4%

**Qualität insgesamt**4%

**beworben Vs Tatsächliches Produkt**3%

**Materialqualität**3%

**Form/Stil**3%

**Dünn**2%

**Länge**1%

**Nähen/Finish/Polieren**1%