---
title: "relaxo — Niche Verdict: Skip it (37/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/relaxo"
last_updated: "2026-07-14T03:38:46.398Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — relaxo doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — relaxo doesn't clear our bar today."
  "og:title": "relaxo — Niche Verdict: Skip it (37/100) | Amazon Germany - Flapen"
---

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# **relaxo**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 17Conversion 15Competition 24Returns 96Price range 95Avg price 95Brand share 8Review moat 82Quality gap 35

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€31.48**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****€15.28–€81.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****362.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-15.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€58K**

€58K/yr · 156K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**101**

**Top-5 brand share**

**97%**

**Open market**

**1%**

- Pokémon60% - Difuzed29% - Jazwares4% - EMAX Bowling Service GmbH MAXIMIZE YOUR GAME2% - Satini2% - Squishmallows2% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€17K40%€23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming](https://m.media-amazon.com/images/I/41rOEyx6d6L.jpg)**Pokémon Plüsch Relaxo Unisex Cap blau/weiß 80% Polyester 20% Baumwolle Fan-Merch Gaming**Difuzed**€21.91**4.6★197 rev](https://www.amazon.de/dp/B09PRJLFX7) [2![Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien](https://m.media-amazon.com/images/I/31u+FfMf7qL.jpg)**Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien**Pokémon**€20.76**4.7★11 rev](https://www.amazon.de/dp/B0C7MSWPL1) [3![Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch](https://m.media-amazon.com/images/I/41DC2bwSOoL.jpg)**Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch**Pokémon**€25.56**4.5★65 rev](https://www.amazon.de/dp/B0F8R3K8SF) [4![Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch](https://m.media-amazon.com/images/I/31ozqPNqCkL.jpg)**Pokémon PKW0223 - 45cm Schlafendes Plüsch - Relaxo offizielles Pokémon Plüsch**Pokémon**€39.20**4.8★1,358 rev](https://www.amazon.de/dp/B08ZNNJNDJ) [5![Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)](https://m.media-amazon.com/images/I/516YvScpTdL.jpg)**Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)**Pokémon**€39.02**4.6★521 rev](https://www.amazon.de/dp/B0FPMWPD3Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)](https://m.media-amazon.com/images/I/516YvScpTdL.jpg)**Pokémon-Sammelkartenspiel: Spezial-Kollektion Relaxo-ex & Heiteira-ex (2 holografische Promokarten 1 überdimensionale Karte & 8 Boosterpacks)**Pokémon**€39.02**521 rev9mo ago](https://www.amazon.de/dp/B0FPMWPD3Y) [![Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch](https://m.media-amazon.com/images/I/41DC2bwSOoL.jpg)**Pokémon PKW4471 - Relaxo Plüsch 30 cm offizielles Plüsch**Pokémon**€25.56**65 rev1y ago](https://www.amazon.de/dp/B0F8R3K8SF) [![Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch](https://m.media-amazon.com/images/I/41KEUNwvgDL.jpg)**Pokémon PKW4324-45cm Schlafendes Plüsch - Relaxo offizielles Plüsch**Jazwares**€38.30**657 rev1y ago](https://www.amazon.de/dp/B0CNDFZQQB) [![CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual](https://m.media-amazon.com/images/I/315HH93MFBL.jpg)**CYPBRANDS Pokémon Kinder-Rucksack Mimikyu-Design mit verstellbaren und abnehmbaren Bändern Blau offizielles Produkt blau Estandar Casual**CYPBRANDS**€21.28**15 rev2y ago](https://www.amazon.de/dp/B0D6744MQX) [![Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien](https://m.media-amazon.com/images/I/31u+FfMf7qL.jpg)**Pokémon Relaxo Unisex Cap Multicolor 100% Baumwolle Anime Fan-Merch Filme Gaming TV-Serien**Pokémon**€20.76**11 rev3y ago](https://www.amazon.de/dp/B0C7MSWPL1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)](https://m.media-amazon.com/images/I/41WrYe6wB0L.jpg)**Bowling-Schuhe Aloha HexaGo Damen und Herren für Rechts- und Linkshänder Schuhgröße 35-49 (35 EU Schwarz/Weiß)**EMAX Bowling Service GmbH MAXIMIZE YOUR GAME**€81.50**4.5★**▲ 165%**](https://www.amazon.de/dp/B0844DTF1Q) [![Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)](https://m.media-amazon.com/images/I/41zU73id-HL.jpg)**Satin Herren Tanga Bikini Slip Unterwäsche Höschen (Türkis L)**Satini**€15.28**4.2★**▲ 155%**](https://www.amazon.de/dp/B083RZ2DFW) [![Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch](https://m.media-amazon.com/images/I/41NGVVJX6gL.jpg)**Squishmallows Pokémon Relaxo 35 cm (14) - Snorlax Pokemon Plüschtier Kuscheltier Plüsch**Squishmallows**€33.17**4.9★**▲ 140%**](https://www.amazon.de/dp/B0BGJR6ZPY) [![Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL](https://m.media-amazon.com/images/I/41kIhp8W-HL.jpg)**Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XL**Pokémon**€19.91**4.6★**▲ 132%**](https://www.amazon.de/dp/B0C5FSQKX9) [![Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL](https://m.media-amazon.com/images/I/41kIhp8W-HL.jpg)**Pokémon Relaxo - Sleep All Night Unisex T-Shirt schwarz XXL**Pokémon**€19.97**4.6★**▲ 125%**](https://www.amazon.de/dp/B0C5FHZSN4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

6K4KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sammlungsobjekte**30%

*“Nice Collection”*

**Qualität insgesamt**25%

*“Super Produkt”*

**Preis-Leistungs-Verhältnis**14%

*“Preis/Leistung für Inhalt super”*

**beworben Vs Tatsächliches Produkt**8%

*“ganz den Erwartungen.”*

**Geschenk Zweck**5%

*“Geschenk kam super an”*

**Weiches Gefühl**4%

*“Super weiches Pokémon mit super Qualität”*

**Spaß/Unterhaltungserlebnis**3%

*“Relaxo ist der Favorit unseres Sohnes”*

**Gesamtgröße**2%

*“Passt”*

**Benutzerfreundlichkeit**2%

*“Macht Spaß zu öffnen”*

**Design insgesamt**2%

*“Design & Karten:”*

### **What buyers complain about **

**Preis-Leistungs-Verhältnis**28%

*“naja der Preis ist hoch”*

**Qualität insgesamt**20%

*“Nicht das beste Set”*

**Dicke**10%

*“nix dickes drinne gewesen”*

**Defekt Material/Teile**10%

*“Ist kaputt angekommen”*

**Gesamtgröße**10%

*“da er aber zu groß war”*

**Steifheit**10%

*“Ein wenig steif”*

### **Top return reasons **

**Defekt Material/Teile**19%

**Produktzustand**15%

**Gesamtgröße**15%

**beworben Vs Tatsächliches Produkt**10%

**Geschenk Zweck**10%

**Preis-Leistungs-Verhältnis**8%

**Funktionalität insgesamt**6%

**Speicherkapazität**3%

**Hartes Gefühl**2%

**Komfort insgesamt**1%