---
title: "on cloud waterproof damen — Niche Verdict: Skip it (45/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/on-cloud-waterproof-damen"
last_updated: "2026-07-14T01:39:34.922Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — on cloud waterproof damen doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — on cloud waterproof damen doesn't clear our bar today."
  "og:title": "on cloud waterproof damen — Niche Verdict: Skip it (45/100) | Amazon Germany - Flapen"
---

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# **on cloud waterproof damen**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 12Growth 54Conversion 3Competition 95Returns 33Price range 61Avg price 74Brand share 26Review moat 28Quality gap 68

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Good****€101.80**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€8.74–€149.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****5.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,741.6**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****€46K**

€46K/yr · 206K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**19 **▲rising

**Sellers**

**294**

**Top-5 brand share**

**90%**

**Open market**

**9%**

- On70% - Skechers9% - tenhaag7% - Hawkwell2% - Giesswein2% - adidas2% - Open — no brand owns it (13 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9234%€2K6%€3K8%€4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 124 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ON Running 3WF10060299 Cloud 6 Damen Black White EU 42](https://m.media-amazon.com/images/I/119uffoE3VL.jpg)**ON Running 3WF10060299 Cloud 6 Damen Black White EU 42**On**€121.31**4.3★2,004 rev](https://www.amazon.de/dp/B0D31TQYKL) [2![On Running 3MF10070070 Cloud 6 Damen Glacier White EU 44.5](https://m.media-amazon.com/images/I/21AwAmAnCfL.jpg)**On Running 3MF10070070 Cloud 6 Damen Glacier White EU 44.5**On**€133.01**4.2★1,530 rev](https://www.amazon.de/dp/B0D31TLBG3) [3![On Running Cloud 6 Glacier White 38 5 EU](https://m.media-amazon.com/images/I/31uopBgB9SL.jpg)**On Running Cloud 6 Glacier White 38 5 EU**On**€128.67**4.3★2,004 rev](https://www.amazon.de/dp/B0D31S26JK) [4![Skechers Damen Glide-Step Pro Slip-InTurnschuhe Taupe Mesh/Silver Trim 37 EU](https://m.media-amazon.com/images/I/41JN6xyjcWL.jpg)**Skechers Damen Glide-Step Pro Slip-InTurnschuhe Taupe Mesh/Silver Trim 37 EU**Skechers**€55.54**4.4★1,445 rev](https://www.amazon.de/dp/B0D6PXC9W9) [5![ON Running Damen Cloud 6 Sneaker Multi 38.5 EU](https://m.media-amazon.com/images/I/21aQXIZ8LpL.jpg)**ON Running Damen Cloud 6 Sneaker Multi 38.5 EU**On**€128.93**4.3★2,004 rev](https://www.amazon.de/dp/B0D31W2SBC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ON Running Cloud 6 Sneaker](https://m.media-amazon.com/images/I/11K8ieSexjL.jpg)**ON Running Cloud 6 Sneaker**On**€119.22**2,113 rev3mo ago](https://www.amazon.de/dp/B0F7D2CNHS) [![ON Running Cloud 6 Sneaker](https://m.media-amazon.com/images/I/11K8ieSexjL.jpg)**ON Running Cloud 6 Sneaker**On**€130.99**2,113 rev3mo ago](https://www.amazon.de/dp/B0F7DHLZKC) [![ALLSWIFIT Damen Slip-On Walking Schuhe Hands-Free Dämpfung Lauf Tennis SwiftPlush rutschfeste Bequeme Workout Fitness Sportliche Mode Sneakers Size 40 Beige AWUMRS2512](https://m.media-amazon.com/images/I/31w-N2eULCL.jpg)**ALLSWIFIT Damen Slip-On Walking Schuhe Hands-Free Dämpfung Lauf Tennis SwiftPlush rutschfeste Bequeme Workout Fitness Sportliche Mode Sneakers Size 40 Beige AWUMRS2512**ALLSWIFIT**€44.91**1,346 rev6mo ago](https://www.amazon.de/dp/B0G3PDDC6Q) [![On Damen Cloudsurfer Next Laufschuhe Peony/Heather 40](https://m.media-amazon.com/images/I/213twrx6TFL.jpg)**On Damen Cloudsurfer Next Laufschuhe Peony/Heather 40**On**€101.32**378 rev6mo ago](https://www.amazon.de/dp/B0F7DH4G5J) [![Giesswein Merino Jump Women Damen Sneaker mit Alpha-Antishock-Concept Merino 3D-Strick Super Critical Foam Sohle](https://m.media-amazon.com/images/I/41-qaUOOCCL.jpg)**Giesswein Merino Jump Women Damen Sneaker mit Alpha-Antishock-Concept Merino 3D-Strick Super Critical Foam Sohle**Giesswein**€133.56**16 rev8mo ago](https://www.amazon.de/dp/B0FXJ95W23)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hawkwell Cloud Zero Active Cushion atmungsaktive Wanderschuhe für Damen Tennisschuhe leicht rutschfest modische Sneakers Beige/Gelb EU 41](https://m.media-amazon.com/images/I/315gigkNdyL.jpg)**Hawkwell Cloud Zero Active Cushion atmungsaktive Wanderschuhe für Damen Tennisschuhe leicht rutschfest modische Sneakers Beige/Gelb EU 41**Hawkwell**€34.77**4.0★**▲ 62%**](https://www.amazon.de/dp/B0FB3LCF6T) [![ALLSWIFIT Damen Slip-On Walking Schuhe Hands-Free Dämpfung Lauf Tennis SwiftPlush rutschfeste Bequeme Workout Fitness Sportliche Mode Sneakers Size 40 Beige AWUMRS2512](https://m.media-amazon.com/images/I/31w-N2eULCL.jpg)**ALLSWIFIT Damen Slip-On Walking Schuhe Hands-Free Dämpfung Lauf Tennis SwiftPlush rutschfeste Bequeme Workout Fitness Sportliche Mode Sneakers Size 40 Beige AWUMRS2512**ALLSWIFIT**€44.91**4.5★**▲ 62%**](https://www.amazon.de/dp/B0G3PDDC6Q) [![On Running Cloud 6 WP Sneaker](https://m.media-amazon.com/images/I/31MCSr+q5PL.jpg)**On Running Cloud 6 WP Sneaker**On**€130.73**4.4★**▲ 61%**](https://www.amazon.de/dp/B0DM2NGJD9) [![Niorasen Sneaker Socken Damen 39-42 35-38 Socken Damen Atmungsaktive Anti-Blasen Baumwolle 6 Paar Sportsocken Kurze Gepolsterte Multi Athletic Laufsocken](https://m.media-amazon.com/images/I/51OHSBJGQ8L.jpg)**Niorasen Sneaker Socken Damen 39-42 35-38 Socken Damen Atmungsaktive Anti-Blasen Baumwolle 6 Paar Sportsocken Kurze Gepolsterte Multi Athletic Laufsocken**Niorasen**€9.17**4.7★**▲ 61%**](https://www.amazon.de/dp/B0CT4JJ9SN) [![tenhaag Damen Frauen Low-Top Sneaker atmungsaktiv Halbschuhe straßenschuhe Strassenschuhe Sportschuhe Freizeitschuhe HERB (HERB) 40 5 EU / 7 UK](https://m.media-amazon.com/images/I/41CjazS7LaL.jpg)**tenhaag Damen Frauen Low-Top Sneaker atmungsaktiv Halbschuhe straßenschuhe Strassenschuhe Sportschuhe Freizeitschuhe HERB (HERB) 40 5 EU / 7 UK**tenhaag**€93.81**5.0★**▲ 60%**](https://www.amazon.de/dp/B0F7HTBFZZ)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — +25.7% search growth over the last 90 days.

7K5KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Komfort insgesamt**32%

*“Bequeme Sneaker”*

**Gesamtgröße**23%

*“Passt ok”*

**Qualität insgesamt**12%

*“Super Qualität”*

**Farbe**6%

*“Super bequem 👍 Super leichter weicher bequemer Schuh ❤️Farbe grau mit orangenen Akzenten sieht klasse aus”*

**beworben Vs Tatsächliches Produkt**4%

*“Alles wie es sein soll”*

**Gewicht leicht**2%

*“Super leichter”*

**Preis-Leistungs-Verhältnis**2%

*“Sehr schöne Sneaker zum fairen Preis”*

**Übung/Sporteignung**2%

*“Perfekte Socken für Sport”*

**Weiches Gefühl**2%

*“Super weich”*

**Materialqualität**2%

*“angenehmes Material,”*

### **What buyers complain about **

**Gesamtgröße**31%

*“Fällt kleiner aus”*

**Haltbarkeit**13%

*“Nach wenigen Malen innen leider schön defekt”*

**Qualität insgesamt**11%

*“enttäuschtende Qualität”*

**Farbe**5%

*“Weißer Schuh”*

**Füße fit**3%

*“Fallen relativ schmal aus”*

**Wasserbeständigkeit**2%

*“Preis passt; einzig fällt auf, dass das Zeichen ‚waterproof‘ wie bei anderen Schuhen desselben Types nicht am Schuh selbst angebracht ist.”*

**Geruch**2%

*“Chemikaliengeruch”*

**Lücke/Loch**2%

*“Schlechte Qualität, sehr schnell Löcher”*

**Preis-Leistungs-Verhältnis**2%

*“Sehr teure Schuhe”*

**Dicke**1%

*“oben drauf dünn.”*

### **Top return reasons **

**Gesamtgröße**39%

**Füße fit**20%

**Farbe**12%

**Breite**8%

**Komfort insgesamt**3%

**Materialqualität**2%

**Länge**2%

**Haftung/Klebrigkeit**1%

**beworben Vs Tatsächliches Produkt**1%

**Produktzustand**1%