---
title: "nike 35 — Niche Verdict: Skip it (41/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/nike-35"
last_updated: "2026-07-13T23:57:04.338Z"
locale: en
meta:
  description: "a small market ($30K/yr) — nike 35 doesn't clear our bar today."
  "og:description": "a small market ($30K/yr) — nike 35 doesn't clear our bar today."
  "og:title": "nike 35 — Niche Verdict: Skip it (41/100) | Amazon Germany - Flapen"
---

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# **nike 35**

**Skip it**

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 25Conversion 19Competition 96Returns 12Price range 88Avg price 95Brand share 33Review moat 44Quality gap 43

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€27.10**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€11.43–€49.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,050.85**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.1%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****€30K**

€30K/yr · 75K searches

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**20 **▲rising

**Sellers**

**197**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- adidas46% - NIKE22% - PUMA10% - RTOUNT4% - JMFCHI3% - KKTOTO3% - Open — no brand owns it (14 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€6074%€1K6%€2K8%€2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 137 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 35.5 EU](https://m.media-amazon.com/images/I/31gUUOm7w0L.jpg)**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 35.5 EU**adidas**€25.55**4.5★2,738 rev](https://www.amazon.de/dp/B0CKXT1Z9X) [2![Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker Weiß 35 EU](https://m.media-amazon.com/images/I/21waJmX-MTL.jpg)**Nike Unisex Kinder Court Borough Low Recraft (Ps) Sneaker Weiß 35 EU**NIKE**€31.60**4.6★1,034 rev](https://www.amazon.de/dp/B0C85ZQ2W2) [3![adidas Unisex Kinder VL Court 3.0 Shoes FTWR White/Core Black/Grey One 35 EU](https://m.media-amazon.com/images/I/318lPW0dLOL.jpg)**adidas Unisex Kinder VL Court 3.0 Shoes FTWR White/Core Black/Grey One 35 EU**adidas**€25.03**4.6★2,826 rev](https://www.amazon.de/dp/B0CKS2VLFL) [4![PUMA Anzarun Lite Ac+ Ps Unisex Kinder Sneaker Puma Black Puma White 35 EU](https://m.media-amazon.com/images/I/31Jgo1ya2LL.jpg)**PUMA Anzarun Lite Ac+ Ps Unisex Kinder Sneaker Puma Black Puma White 35 EU**PUMA**€23.16**4.5★2,557 rev](https://www.amazon.de/dp/B07SBWMD2V) [5![Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 35 EU](https://m.media-amazon.com/images/I/312jiSFOsvL.jpg)**Nike Star Runner 5 jüngere Kinder Laufschuh Schwarz/Weiß/Summit White/Weiß 35 EU**NIKE**€35.20**4.2★25 rev](https://www.amazon.de/dp/B0F9HGMC1C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU](https://m.media-amazon.com/images/I/31WMQ5hR6HL.jpg)**adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU**adidas**€38.19**0 rev2mo ago](https://www.amazon.de/dp/B0FW54MZ5H) [![JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Schwarz Türkis gr 37](https://m.media-amazon.com/images/I/41YYZIu5vjL.jpg)**JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Schwarz Türkis gr 37**JMFCHI**€33.52**52 rev6mo ago](https://www.amazon.de/dp/B0G8GTTR6R) [![JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 39](https://m.media-amazon.com/images/I/4179dTQ4B1L.jpg)**JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 39**JMFCHI**€32.67**52 rev6mo ago](https://www.amazon.de/dp/B0G8HK8JPX) [![JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 35](https://m.media-amazon.com/images/I/4179dTQ4B1L.jpg)**JMFCHI Kinder Sneakers Jungen Turnschuhe Sportschuhe Mädchen Laufschuhe Mesh Atmungsaktiv Freizeit Hallenschuhe Blau gr 35**JMFCHI**€33.61**52 rev6mo ago](https://www.amazon.de/dp/B0G8HFNFYK) [![adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 35 EU](https://m.media-amazon.com/images/I/31jLvFcnsFL.jpg)**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 35 EU**adidas**€19.65**628 rev7mo ago](https://www.amazon.de/dp/B0F1XWVHLJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![hummel Slimmer Stadil Low JR Frost Grey 32](https://m.media-amazon.com/images/I/41FcfZAUkBL.jpg)**hummel Slimmer Stadil Low JR Frost Grey 32**hummel**€22.95**4.1★**▲ 67%**](https://www.amazon.de/dp/B07N6TYF21) [![adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU](https://m.media-amazon.com/images/I/31WMQ5hR6HL.jpg)**adidas Unisex Kinder Runfalcon 6 Children Shoes Light Brown/FTWR White/Dark Brown 32 EU**adidas**€38.19**0.0★**▲ 65%**](https://www.amazon.de/dp/B0FW54MZ5H) [![KKTOTO Jungen Turnschuhe Sportschuhe Mädchen Kinder Laufschuhe Freizeit Outdoor Leicht Hallenturnschuhe Sneakers für Kinder Grau 34 EU](https://m.media-amazon.com/images/I/41M44VcGp6L.jpg)**KKTOTO Jungen Turnschuhe Sportschuhe Mädchen Kinder Laufschuhe Freizeit Outdoor Leicht Hallenturnschuhe Sneakers für Kinder Grau 34 EU**KKTOTO**€26.48**4.2★**▲ 64%**](https://www.amazon.de/dp/B0F9FLBX3N) [![adidas Damen Grand Court Base 00S Shoes Core Black/Ice Lavender/Off White 39 1/3 EU](https://m.media-amazon.com/images/I/21bf8ehKupL.jpg)**adidas Damen Grand Court Base 00S Shoes Core Black/Ice Lavender/Off White 39 1/3 EU**adidas**€35.66**4.3★**▲ 64%**](https://www.amazon.de/dp/B0DK524Q42) [![adidas Unisex Kinder Adilette Sandal 2 Sandals Kids Sandal Core Black/Core Black/Ftwr White 33 EU](https://m.media-amazon.com/images/I/21L5RBjZNiL.jpg)**adidas Unisex Kinder Adilette Sandal 2 Sandals Kids Sandal Core Black/Core Black/Ftwr White 33 EU**adidas**€18.55**3.8★**▲ 64%**](https://www.amazon.de/dp/B0F2B9F7TP)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — +0.0% search growth over the last 90 days.

13K8KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gesamtgröße**24%

*“Passt”*

**Komfort insgesamt**23%

*“Sehr bequeme Sneaker”*

**Qualität insgesamt**15%

*“Gewohnt super Qualität”*

**Preis-Leistungs-Verhältnis**13%

*“der Preis toll.”*

**Gewicht leicht**6%

*“Federleichte Lieblingsschuhe”*

**Stärke**4%

*“robust”*

**Übung/Sporteignung**3%

*“Sehr guter Laufschuh für Kinder”*

**Außensohlenqualität**3%

*“Sehr schöne Schuhe, gut bewegliche Sohle, nichts drückt, Größe: wie bei Adidas üblich -lieber eine Nummer größer”*

**Farbe**2%

*“Die Streifen ändern je nach Lichteinfall ihre Farbe”*

**Form/Stil**1%

*“stylisch”*

### **What buyers complain about **

**Gesamtgröße**22%

*“fallen etwas kleiner aus.”*

**Haltbarkeit**19%

*“Schnell defekt”*

**beworben Vs Tatsächliches Produkt**11%

*“Nicht wie abgebildet”*

**Stärke**8%

*“Nicht robust”*

**Produktzustand**6%

*“Nachkaufprodukt”*

**Lücke/Loch**6%

*“Zu schnell Löcher”*

**Komfort insgesamt**4%

*“Unbequem”*

**Qualität insgesamt**4%

*“Schlechte Qualität”*

**Einfache Reinigung**3%

*“Schmutzig”*

**Farbe**3%

*“aber hätte ich sie weiß behalten wollen,hätte ich sie zurück schicken müssen”*

### **Top return reasons **

**Gesamtgröße**53%

**Füße fit**13%

**Breite**11%

**Farbe**4%

**Komfort insgesamt**3%

**beworben Vs Tatsächliches Produkt**2%

**Materialqualität**2%

**Länge**1%

**Qualität insgesamt**1%

**Haltbarkeit**1%