---
title: "liverpool — Niche Verdict: Skip it (49/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/liverpool"
last_updated: "2026-07-14T01:39:25.693Z"
locale: en
meta:
  description: "a small market ($50K/yr) — liverpool doesn't clear our bar today."
  "og:description": "a small market ($50K/yr) — liverpool doesn't clear our bar today."
  "og:title": "liverpool — Niche Verdict: Skip it (49/100) | Amazon Germany - Flapen"
---

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# **liverpool**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 13Competition 92Returns 68Price range 86Avg price 95Brand share 51Review moat 76Quality gap 47

**Avg price**

**Incredible****€25.64**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****€5.50–€94.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****489.97**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€50K**

€50K/yr · 195K searches

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**25 **▲rising

**Sellers**

**106**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- Liverpool F.C.23% - adidas19% - FOCO16% - UGLYSHIRT10% - Uglyshirt896% - Hy-Pro5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9984%€2K6%€3K8%€4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 88 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)](https://m.media-amazon.com/images/I/41BqxFyxzgL.jpg)**adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)**adidas**€93.91**4.4★9 rev](https://www.amazon.de/dp/B0FM49PJ38) [2![adidas FC Liverpool LFC Logo Cap (DE/NL/SE/PL Alphanumerisch Einheitsgröße Black/Black)](https://m.media-amazon.com/images/I/319ZCz-LqIL.jpg)**adidas FC Liverpool LFC Logo Cap (DE/NL/SE/PL Alphanumerisch Einheitsgröße Black/Black)**adidas**€25.47**5.0★4 rev](https://www.amazon.de/dp/B0FKTHHQZM) [3![Liverpool FC Character World Offizielles Handtuch | Superweicher Griff YNWA Football Club Design](https://m.media-amazon.com/images/I/41x3Jgrv1XL.jpg)**Liverpool FC Character World Offizielles Handtuch | Superweicher Griff YNWA Football Club Design**Liverpool F.C.**€19.70**4.6★214 rev](https://www.amazon.de/dp/B0CKRMW933) [4![Hy-Pro Offiziell Lizenziertes Liverpool F.C. 750 ml Aluminium UV-Flasche - Integrierter Faltstrohhalm Neochrome Finish Auslaufsicher Leichtgewichtig BPA-frei](https://m.media-amazon.com/images/I/41pgmQWKTqL.jpg)**Hy-Pro Offiziell Lizenziertes Liverpool F.C. 750 ml Aluminium UV-Flasche - Integrierter Faltstrohhalm Neochrome Finish Auslaufsicher Leichtgewichtig BPA-frei**Hy-Pro**€12.79**4.3★1,489 rev](https://www.amazon.de/dp/B0CG28Q9P3) [5![Dealswin Socken Lustiges Geschenk: DO NOT DISTURB IM WATCHING FOOTBAALL If You Can Read This Sock Neuheit Socken für Männer und Frauen Weihnachts Freund Party Baumwollsocken mit Motiv](https://m.media-amazon.com/images/I/51gNlGE96aL.jpg)**Dealswin Socken Lustiges Geschenk: DO NOT DISTURB IM WATCHING FOOTBAALL If You Can Read This Sock Neuheit Socken für Männer und Frauen Weihnachts Freund Party Baumwollsocken mit Motiv**Dealswin**€5.50**4.6★265 rev](https://www.amazon.de/dp/B09K7HKGHJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XL)](https://m.media-amazon.com/images/I/41uIvJ12U6L.jpg)**Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XL)**Uglyshirt89**€33.44**38 rev1w ago](https://www.amazon.de/dp/B07RM318XQ) [![Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XXL)](https://m.media-amazon.com/images/I/41uIvJ12U6L.jpg)**Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XXL)**Uglyshirt89**€33.44**38 rev1w ago](https://www.amazon.de/dp/B07RL6VC1W) [![Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (M)](https://m.media-amazon.com/images/I/41uIvJ12U6L.jpg)**Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (M)**Uglyshirt89**€32.85**38 rev1w ago](https://www.amazon.de/dp/B07RHYW214) [![adidas FC Liverpool LFC 3 Stripes T-Shirt (DE/NL/SE/PL Alphanumerisch L Regular Regular Black)](https://m.media-amazon.com/images/I/31QmugxjTFL.jpg)**adidas FC Liverpool LFC 3 Stripes T-Shirt (DE/NL/SE/PL Alphanumerisch L Regular Regular Black)**adidas**€40.69**0 rev2mo ago](https://www.amazon.de/dp/B0H1BYN7C6) [![adidas Unisex Liverpool Fc Kids Hat Active Maroon/White XS-S](https://m.media-amazon.com/images/I/31F1tNODUDL.jpg)**adidas Unisex Liverpool Fc Kids Hat Active Maroon/White XS-S**adidas**€17.68**0 rev2mo ago](https://www.amazon.de/dp/B0GTWL99WY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Unisex Liverpool Fc Kids Hat Active Maroon/White XS-S](https://m.media-amazon.com/images/I/31F1tNODUDL.jpg)**adidas Unisex Liverpool Fc Kids Hat Active Maroon/White XS-S**adidas**€17.68**0.0★**▲ 386%**](https://www.amazon.de/dp/B0GTWL99WY) [![Liverpool England Est. 1207 Runder roter Used-Look T-Shirt](https://m.media-amazon.com/images/I/316ZNbIadyL.jpg)**Liverpool England Est. 1207 Runder roter Used-Look T-Shirt**Desert Merch Liverpool England Shop**€14.14**0.0★**▲ 351%**](https://www.amazon.de/dp/B0GPP2PFKX) [![adidas FC Liverpool LFC Shorts (DE/NL/SE/PL Alphanumerisch L Regular Regular Black)](https://m.media-amazon.com/images/I/41LMjwEaMkL.jpg)**adidas FC Liverpool LFC Shorts (DE/NL/SE/PL Alphanumerisch L Regular Regular Black)**adidas**€39.09**5.0★**▲ 351%**](https://www.amazon.de/dp/B0FJX5JT2X) [![CR7 Boxershorts Herren Baumwolle 7er-Pack Cristiano Ronaldo Unterhosen](https://m.media-amazon.com/images/I/41CrL2pNbvL.jpg)**CR7 Boxershorts Herren Baumwolle 7er-Pack Cristiano Ronaldo Unterhosen**CR7 Cristiano Ronaldo**€44.18**4.4★**▲ 350%**](https://www.amazon.de/dp/B0FB49YMJF) [![Heim Trikot Madrid Ronaldo #7 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XL Ronaldo)](https://m.media-amazon.com/images/I/41bsX2eG0zL.jpg)**Heim Trikot Madrid Ronaldo #7 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XL Ronaldo)**Heim Trikot**€24.70**4.1★**▲ 350%**](https://www.amazon.de/dp/B0FR9SHR4P)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Qualität insgesamt**26%

*“Sehr gute Qualität”*

**Gesamtgröße**22%

*“Passt”*

**beworben Vs Tatsächliches Produkt**15%

*“Wie erwartet”*

**Farbe**13%

*“Klasse Farbe und sehr angenehm zu tragen”*

**Geschenk Zweck**9%

*“Geschenk”*

**Weiches Gefühl**4%

*“Ich und mein Sohn sind mit diesem weichem Badetuch äußerst zufrieden”*

**Form/Stil**4%

*“Schön und dicht”*

**Waschechtheit**4%

*“Tolles Badetuch”*

**Griff**2%

*“Ich benutze sie fast täglich, weil sie gut zu greifen ist”*

### **What buyers complain about **

**Montage/Installation**38%

*“Nicht so einfach aufzubauen”*

**Gesamtgröße**38%

*“Grosser als gedacht”*

**Materialqualität**13%

*“Material gefällt mir gar nicht”*

**Anleitung/Benutzerhandbuch/Fehlerbehebung**13%

*“Bauanleitung ungenügend”*

### **Top return reasons **

**Gesamtgröße**57%

**Qualität insgesamt**9%

**Breite**4%

**Auslaufsicher**4%

**Defekt Material/Teile**4%

**Geschenk Zweck**4%

**Farbe**3%

**Dicke**1%

**Taillenpassform**1%

**Geruch**1%