---
title: "griswold — Niche Verdict: Skip it (34/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/griswold"
last_updated: "2026-07-13T22:54:27.935Z"
locale: en
meta:
  description: "a small market ($0/yr) — griswold doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — griswold doesn't clear our bar today."
  "og:title": "griswold — Niche Verdict: Skip it (34/100) | Amazon Germany - Flapen"
---

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# **griswold**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 3Conversion 0Competition 45Returns 43Price range 76Avg price 95Brand share 47Review moat 81Quality gap 53

**Avg price**

**Incredible****€23.44**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****381.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€8.51–€36.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-44.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€0**

€0/yr · 119K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**11**

**Top-5 brand share**

**77%**

**Open market**

**17%**

- EATAN22% - Unibly20% - Uglyshirt8918% - TShirt-People9% - GHOSTWEAR8% - South Park6% - Open — no brand owns it (3 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€020%€030%€040%€01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![#00 Clark Griswold Hockeytrikot für Herren Weihnachtsfilm Schöne Bescherung genäht Größe L Weiß](https://m.media-amazon.com/images/I/417MuVpVxFL.jpg)**#00 Clark Griswold Hockeytrikot für Herren Weihnachtsfilm Schöne Bescherung genäht Größe L Weiß**EATAN**€18.83**4.0★504 rev](https://www.amazon.de/dp/B08LCWQGCY) [2![Uglyshirt89 8 Bit Griswold Herren Kapuzenpullover | Schöne Bescherung Pullover - Weihnachts Hoodie Herren - Xmas Hoodie | Schwarz (M)](https://m.media-amazon.com/images/I/41pi0-MdGAL.jpg)**Uglyshirt89 8 Bit Griswold Herren Kapuzenpullover | Schöne Bescherung Pullover - Weihnachts Hoodie Herren - Xmas Hoodie | Schwarz (M)**Uglyshirt89**€32.23**4.3★15 rev](https://www.amazon.de/dp/B09MKKS9QB) [3![TShirt-People Shadow Puppets T-Shirt Herren 4XL Schwarz](https://m.media-amazon.com/images/I/41CRUBaGonL.jpg)**TShirt-People Shadow Puppets T-Shirt Herren 4XL Schwarz**TShirt-People**€18.48**4.7★2,538 rev](https://www.amazon.de/dp/B07V3FW3VC) [4![Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL](https://m.media-amazon.com/images/I/41H4iSd3zkL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL**Unibly**€12.53**4.7★19 rev](https://www.amazon.de/dp/B0DL6MKT3Z) [5![GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L](https://m.media-amazon.com/images/I/41JBhcsYfNL.jpg)**GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L**GHOSTWEAR**€23.29**4.1★837 rev](https://www.amazon.de/dp/B0CH24LD86)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Griswolds Tree Farm Family Christmas - Weihnachten Xmas Unisex Weihnachtspullover Natur L](https://m.media-amazon.com/images/I/419kL4Fyf4L.jpg)**Griswolds Tree Farm Family Christmas - Weihnachten Xmas Unisex Weihnachtspullover Natur L**Printera**€29.32**19 rev1y ago](https://www.amazon.de/dp/B0DNKXR3RR) [![Griswolds Tree Farm - Weihnachten Christmas Pullover Naturstein XL](https://m.media-amazon.com/images/I/31tdciWK2CL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Pullover Naturstein XL**Unibly**€25.17**13 rev1y ago](https://www.amazon.de/dp/B0DLT6W3RM) [![Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL](https://m.media-amazon.com/images/I/41H4iSd3zkL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL**Unibly**€12.53**19 rev1y ago](https://www.amazon.de/dp/B0DL6MKT3Z) [![Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Schwarz XXL](https://m.media-amazon.com/images/I/41JQRZ6sgsL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Schwarz XXL**Unibly**€12.56**19 rev1y ago](https://www.amazon.de/dp/B0DL6KGLFG) [![GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L](https://m.media-amazon.com/images/I/41JBhcsYfNL.jpg)**GHOSTWEAR Griswold #00 Film-Hockeytrikot Genähte Buchstaben und Zahlen Authentische Bekleidung von Fabs S-5XL L**GHOSTWEAR**€23.29**837 rev2y ago](https://www.amazon.de/dp/B0CH24LD86)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Schwarz XXL](https://m.media-amazon.com/images/I/41JQRZ6sgsL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Schwarz XXL**Unibly**€12.56**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0DL6KGLFG) [![TShirt-People Shadow Puppets T-Shirt Herren 4XL Schwarz](https://m.media-amazon.com/images/I/41CRUBaGonL.jpg)**TShirt-People Shadow Puppets T-Shirt Herren 4XL Schwarz**TShirt-People**€18.48**4.7★**▲ 1000%**](https://www.amazon.de/dp/B07V3FW3VC) [![South Park Offizielles Lizenzprodukt Distressed Kapuzenpullover (Schwarz) Small](https://m.media-amazon.com/images/I/41yY3EQUCpL.jpg)**South Park Offizielles Lizenzprodukt Distressed Kapuzenpullover (Schwarz) Small**South Park**€36.45**4.2★**▲ 1000%**](https://www.amazon.de/dp/B08DJZWYSZ) [![Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL](https://m.media-amazon.com/images/I/41H4iSd3zkL.jpg)**Griswolds Tree Farm - Weihnachten Christmas Herren T-Shirt Grau XL**Unibly**€12.53**4.7★**▲ 302%**](https://www.amazon.de/dp/B0DL6MKT3Z) [![Uglyshirt89 8 Bit Griswold Herren Kapuzenpullover | Schöne Bescherung Pullover - Weihnachts Hoodie Herren - Xmas Hoodie | Schwarz (M)](https://m.media-amazon.com/images/I/41pi0-MdGAL.jpg)**Uglyshirt89 8 Bit Griswold Herren Kapuzenpullover | Schöne Bescherung Pullover - Weihnachts Hoodie Herren - Xmas Hoodie | Schwarz (M)**Uglyshirt89**€32.23**4.3★**▲ 282%**](https://www.amazon.de/dp/B09MKKS9QB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 143.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Qualität insgesamt**50%

*“Sehr gute Qualität”*

**Dicke**20%

*“Ich finde das Glas ist nicht zu dünn und gut verarbeitet, ein echter Hingucker”*

**Druckqualität**20%

*“Cooler Druck”*

### **What buyers complain about **

**Qualität insgesamt**22%

*“Einfach Müll”*

**Gesamtgröße**20%

*“Fällt deutlich zu klein aus”*

**Druckqualität**14%

*“Unscharfer Print ohne Stickereien oder Aufnäher”*

**beworben Vs Tatsächliches Produkt**14%

*“Nicht wie beworben”*

**Preis-Leistungs-Verhältnis**13%

*“4 Sterne gibt es nur für den wirklich utopischen Preis”*

**Atmungsaktivität**6%

*“atmungsaktives Material”*

**Ärmelpassform**6%

*“Die Ärmel sind etwas lang”*

### **Top return reasons **

**Gesamtgröße**31%

**Druckqualität**29%

**beworben Vs Tatsächliches Produkt**16%

**Materialqualität**8%

**Qualität insgesamt**8%

**Haltbarkeit**4%

**Dicke**2%

**Nähen/Finish/Polieren**2%