---
title: "fleece pullover — Niche Verdict: Skip it (46/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/fleece-pullover"
last_updated: "2026-07-14T04:52:32.942Z"
locale: en
meta:
  description: "weak search conversion (0.6%) — fleece pullover doesn't clear our bar today."
  "og:description": "weak search conversion (0.6%) — fleece pullover doesn't clear our bar today."
  "og:title": "fleece pullover — Niche Verdict: Skip it (46/100) | Amazon Germany - Flapen"
---

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# **fleece pullover**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 39Growth 35Conversion 8Competition 94Returns 22Price range 41Avg price 95Brand share 37Review moat 26Quality gap 60

**Avg price**

**Incredible****€36.43**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****€12.29–€221.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€195K**

€195K/yr · 838K searches

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,923.93**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**246**

**Top-5 brand share**

**83%**

**Open market**

**13%**

- Patagonia39% - Vans21% - Columbia14% - VAUDE4% - THE NORTH FACE4% - Carhartt4% - Open — no brand owns it (17 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4K4%€8K6%€12K8%€16K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 92 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Patagonia P-6 Logo Mütze 38289 einheitsgröße Black](https://m.media-amazon.com/images/I/41yv58B5r+L.jpg)**Patagonia P-6 Logo Mütze 38289 einheitsgröße Black**Patagonia**€35.20**4.2★254 rev](https://www.amazon.de/dp/B084D1D449) [2![Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße](https://m.media-amazon.com/images/I/41AElOdCB5L.jpg)**Patagonia Unisex P-6 Logo Lopro Trucker Hat Mützen Schwarz Einheitsgröße**Patagonia**€33.66**4.4★154 rev](https://www.amazon.de/dp/B082PB79LN) [3![Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU](https://m.media-amazon.com/images/I/41P8Dp+UZLL.jpg)**Patagonia Unisex P-6 label trad cap Baseball Kappe Schwarz Einheitsgröße EU**Patagonia**€34.66**4.2★64 rev](https://www.amazon.de/dp/B0851WLY3R) [4![Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe](https://m.media-amazon.com/images/I/319hZUzPzkL.jpg)**Columbia Tech Shade II Hut Unisex-Sonnenhut mit breiter Krempe**Columbia**€13.03**4.4★1,306 rev](https://www.amazon.de/dp/B0D4F9QWHR) [5![Vans Herren Klassisches T-Shirt Black/White M](https://m.media-amazon.com/images/I/31rOZbHrP3L.jpg)**Vans Herren Klassisches T-Shirt Black/White M**Vans**€14.80**4.5★55 rev](https://www.amazon.de/dp/B0F2B3ZX4G)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Patagonia P-6 Logo Trucker Hat - Shore Blue](https://m.media-amazon.com/images/I/21w3maCd2rL.jpg)**Patagonia P-6 Logo Trucker Hat - Shore Blue**Patagonia**€34.93**0 rev5mo ago](https://www.amazon.de/dp/B0GLJDJ97J) [![FORSBERG T-Shirt mit kleinem Gummi-Patch Farbe:schwarz Größe:L](https://m.media-amazon.com/images/I/31z-LXs33oL.jpg)**FORSBERG T-Shirt mit kleinem Gummi-Patch Farbe:schwarz Größe:L**FORSBERG**€14.06**59 rev5mo ago](https://www.amazon.de/dp/B0D6GCFB6N) [![Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green](https://m.media-amazon.com/images/I/21qWZDxZsGL.jpg)**Patagonia Terravia Mini Hip Pack - Patchwork: Gumtree Green**Patagonia**€35.62**5 rev5mo ago](https://www.amazon.de/dp/B0GKPN1HW3) [![Patagonia Terravia Mini Hip Pack - Faded Magenta](https://m.media-amazon.com/images/I/31w6lYvasvL.jpg)**Patagonia Terravia Mini Hip Pack - Faded Magenta**Patagonia**€35.18**3 rev5mo ago](https://www.amazon.de/dp/B0GKPQ6PBV) [![Patagonia Ms P-6 Logo T-Shirt - Ink Black - L](https://m.media-amazon.com/images/I/31wNyDo3RgL.jpg)**Patagonia Ms P-6 Logo T-Shirt - Ink Black - L**Patagonia**€40.00**30 rev5mo ago](https://www.amazon.de/dp/B0GL3CY1HS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Vans Herren Klassisches Logo T-Shirt Mystic Moss XXL](https://m.media-amazon.com/images/I/316xgc0W9gL.jpg)**Vans Herren Klassisches Logo T-Shirt Mystic Moss XXL**Vans**€17.13**4.4★**▲ 61%**](https://www.amazon.de/dp/B0F8P3TB35) [![Vans Left Chest SS Misty Mauve L Misty Mauve L](https://m.media-amazon.com/images/I/31Ig+RFvzaL.jpg)**Vans Left Chest SS Misty Mauve L Misty Mauve L**Vans**€15.37**3.7★**▲ 61%**](https://www.amazon.de/dp/B0F8P4SJNF) [![Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Marineblau XL EU](https://m.media-amazon.com/images/I/317pTkmgqcL.jpg)**Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Marineblau XL EU**Ellesse**€18.23**4.4★**▲ 59%**](https://www.amazon.de/dp/B07Q532B7Q) [![Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Schwarz XL EU](https://m.media-amazon.com/images/I/31usTd8J6XL.jpg)**Ellesse Herren Voodoo T-Shirt Kurzarm Einfarbig Schwarz XL EU**Ellesse**€17.49**4.4★**▲ 58%**](https://www.amazon.de/dp/B07Q424K1N) [![riverso Tshirt Herren Set Baumwolle Regular Fit RIVLukas 4er Pack Rundhals Kurzarm Sommer Tee Shirt Print 4XL Größe:4XL Farbe:Farbmix 2](https://m.media-amazon.com/images/I/41qXxt1qOOL.jpg)**riverso Tshirt Herren Set Baumwolle Regular Fit RIVLukas 4er Pack Rundhals Kurzarm Sommer Tee Shirt Print 4XL Größe:4XL Farbe:Farbmix 2**riverso**€34.77**4.3★**▲ 58%**](https://www.amazon.de/dp/B09WYTPCX2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Qualität insgesamt**27%

*“Super Produkt”*

**Gesamtgröße**18%

*“Passt”*

**Komfort insgesamt**7%

*“Skater-Vibe mit solidem Alltagskomfort”*

**Wärme**7%

*“sehr warm, sehr zu empfehlen”*

**Farbe**5%

*“eine große Farbvielfalt sprechen für sich.”*

**Materialqualität**5%

*“angenehmes Material”*

**Preis-Leistungs-Verhältnis**4%

*“Preis super”*

**beworben Vs Tatsächliches Produkt**4%

*“Alles wie beschrieben”*

**Gewicht leicht**3%

*“Leichtes Sommershirt”*

**Weiches Gefühl**2%

*“Tolle Jacke, kuschelig”*

### **What buyers complain about **

**Gesamtgröße**23%

*“Unerwartete Passform”*

**Farbe**13%

*“Groß,dick und die Farbe ist in echt auch anders”*

**Qualität insgesamt**10%

*“Schlechte Qualität”*

**Materialqualität**4%

*“Material war mir zu steigt”*

**Dicke**4%

*“Groß,dick und die Farbe ist in echt auch anders”*

**Länge**4%

*“Zwei Mützen bestellt, unterschiedliche Längen”*

**Preis-Leistungs-Verhältnis**4%

*“Preis - Leistung ist ein Witz”*

**Dünn**4%

*“Der Stoff ist sehr dünn”*

**Form/Stil**4%

*“Finde die Mütze macht bei mir einen unschöne Kopfform”*

**Produktzustand**3%

*“Neu gekauft, Gebraucht bekommen”*

### **Top return reasons **

**Gesamtgröße**58%

**Farbe**11%

**Qualität insgesamt**4%

**Länge**3%

**beworben Vs Tatsächliches Produkt**3%

**Form/Stil**3%

**Materialqualität**2%

**Breite**2%

**Dünn**1%

**Nähen/Finish/Polieren**1%