---
title: "billie eilish — Niche Verdict: Worth a look (55/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/billie-eilish"
last_updated: "2026-07-14T04:54:09.656Z"
locale: en
meta:
  description: "billie eilish shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list."
  "og:description": "billie eilish shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list."
  "og:title": "billie eilish — Niche Verdict: Worth a look (55/100) | Amazon Germany - Flapen"
---

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# **billie eilish**

**Worth a look**

Shows low returns (0.8%), but weak search conversion (0.9%) keeps it on the watch list.

Market size 28Growth 69Conversion 11Competition 61Returns 96Price range 80Avg price 91Brand share 27Review moat 77Quality gap 52

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€21.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€4.07–€63.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****466.9**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+50.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€119K**

€119K/yr · 622K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **—flat

**Sellers**

**79**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Billie Eilish64% - ROSALÍA9% - Rock Off officially licensed products7% - AOLIAY5% - CVFRTT4% - EPRHAY3% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€10K12%€14K16%€19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Billie Eilish Eilish Eau de Parfum 100 ml 1 Stück](https://m.media-amazon.com/images/I/31P0xf1P9OL.jpg)**Billie Eilish Eilish Eau de Parfum 100 ml 1 Stück**Billie Eilish**€59.11**4.6★3,928 rev](https://www.amazon.de/dp/B09MZXJ9GW) [2![Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto T-Shirt](https://m.media-amazon.com/images/I/31mHyuGY1xL.jpg)**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto T-Shirt**Billie Eilish**€21.47**4.3★28 rev](https://www.amazon.de/dp/B0FGFWTVSP) [3![Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt](https://m.media-amazon.com/images/I/31bfRnRxqgL.jpg)**Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt**Billie Eilish**€21.62**3.9★36 rev](https://www.amazon.de/dp/B0D96Z66SZ) [4![ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L](https://m.media-amazon.com/images/I/21kz87GgYwL.jpg)**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**4.6★7 rev](https://www.amazon.de/dp/B0FVB745DQ) [5![Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt](https://m.media-amazon.com/images/I/31Ts1A8NmPL.jpg)**Offizielles Billie Eilish Hit Me Hard and Soft Blau Foto T-Shirt**Billie Eilish**€20.73**4.0★10 rev](https://www.amazon.de/dp/B0FGFN2GWS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt](https://m.media-amazon.com/images/I/31lbIB2iSHL.jpg)**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt**Billie Eilish**€15.00**1 rev2mo ago](https://www.amazon.de/dp/B0GZ1G6XYZ) [![ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L](https://m.media-amazon.com/images/I/21kz87GgYwL.jpg)**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**7 rev8mo ago](https://www.amazon.de/dp/B0FVB745DQ) [![ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein](https://m.media-amazon.com/images/I/21mC20nU4WL.jpg)**ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein**ROSALÍA**€20.84**23 rev8mo ago](https://www.amazon.de/dp/B0FVB5RC2X) [![Billie Eilish Unisex Rock Off Side B Amazon Exclusive Standing Hmhas 24/25 Tour T-Shirt Schwarz S](https://m.media-amazon.com/images/I/31zbLlcCETL.jpg)**Billie Eilish Unisex Rock Off Side B Amazon Exclusive Standing Hmhas 24/25 Tour T-Shirt Schwarz S**Billie Eilish**€21.27**0 rev10mo ago](https://www.amazon.de/dp/B0FMS49HLW) [![Your Turn von Billie Eilish für Unisex - 100 ml EDP Spray](https://m.media-amazon.com/images/I/311Jds4b41L.jpg)**Your Turn von Billie Eilish für Unisex - 100 ml EDP Spray**Billie Eilish**€63.67**77 rev11mo ago](https://www.amazon.de/dp/B0FBR7SR25)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt](https://m.media-amazon.com/images/I/31lbIB2iSHL.jpg)**Offizielles Billie Eilish Hit Me Hard and Soft Stehfoto Premium T-Shirt**Billie Eilish**€15.00**5.0★**▲ 250%**](https://www.amazon.de/dp/B0GZ1G6XYZ) [![ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L](https://m.media-amazon.com/images/I/21kz87GgYwL.jpg)**ROSALÍA Unisex-Erwachsene Offizielles Merch Lux Logo T-Shirt Schwarz Größe L**ROSALÍA**€23.84**4.6★**▲ 249%**](https://www.amazon.de/dp/B0FVB745DQ) [![ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein](https://m.media-amazon.com/images/I/21mC20nU4WL.jpg)**ROSALÍA Unisex Offizielles Merch Lux Cross T-Shirt Schwarz Schwarz Klein**ROSALÍA**€20.84**4.5★**▲ 234%**](https://www.amazon.de/dp/B0FVB5RC2X) [![Billie Eilish 3 Photo Logo T Shirt M](https://m.media-amazon.com/images/I/41y2Dt5s4PL.jpg)**Billie Eilish 3 Photo Logo T Shirt M**Rock Off officially licensed products**€17.11**5.0★**▲ 223%**](https://www.amazon.de/dp/B0F88CB85Y) [![Billie Eilish Hit Me Hard and Soft Tracklist T Shirt M](https://m.media-amazon.com/images/I/317cF2jJcrL.jpg)**Billie Eilish Hit Me Hard and Soft Tracklist T Shirt M**Rock Off officially licensed products**€19.09**4.6★**▲ 184%**](https://www.amazon.de/dp/B0DNBBV7ZG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +50.7% search growth over the last 90 days.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Nov, Dec · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geruch**29%

*“Angenehmer Duft”*

**Qualität insgesamt**20%

*“Mega schön und super Qualität”*

**Ketten/Schlüsselqualität**14%

*“toller Schlüsselanhänger”*

**Geschenk Zweck**11%

*“Perfekt als Set oder zum Verschenken”*

**Waschechtheit**6%

*“Cooles Shirt, super Passform, nach dem waschen auch noch knallige Farben”*

**Gesamtgröße**6%

*“Es sitzt sehr gut”*

**Preis-Leistungs-Verhältnis**4%

*“Wer eine günstige, schlichte und stylische Halskette sucht, macht hier meiner Meinung nach nichts falsch”*

**Haltbarkeit**3%

*“ich fand es hielt gut,”*

**Design insgesamt**2%

*“Cooles Design und für den Preis wirklich gut verarbeitet”*

**Helligkeit/Glanz/Glühen**2%

*“behalten ihren Glanz.”*

### **What buyers complain about **

**Verschluss Qualität**33%

*“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen”*

**Ketten/Schlüsselqualität**33%

*“Meine Tochter ist total begeistert nur leider ist der Verschluss schon mehrmals abgegangen und ich musste sie reparieren jedoch nimmt sie die Kette nicht ab”*

### **Top return reasons **

**Gesamtgröße**40%

**Geruch**12%

**Qualität insgesamt**12%

**Ketten/Schlüsselqualität**10%

**Haltbarkeit**7%

**Druckqualität**6%

**Defekt Material/Teile**3%

**Ärmelpassform**3%

**Auslaufsicher**3%

**Lücke/Loch**3%