---
title: "betty barclay damen — Niche Verdict: Worth a look (56/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/betty-barclay-damen"
last_updated: "2026-07-13T23:05:40.297Z"
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  description: "betty barclay damen shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "betty barclay damen shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "betty barclay damen — Niche Verdict: Worth a look (56/100) | Amazon Germany - Flapen"
---

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# **betty barclay damen**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 41Conversion 10Competition 98Returns 93Price range 32Avg price 95Brand share 18Review moat 78Quality gap 48

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€39.56**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****434.93**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€327K**

€327K/yr · 995K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****€4.71–€267.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

**Brands**

**22 **▲rising

**Sellers**

**189**

**Top-5 brand share**

**93%**

**Open market**

**6%**

- Betty Barclay66% - bruno banani11% - Betty & Co10% - Amazon Essentials2% - Cartoon2% - Dream Away2% - Open — no brand owns it (16 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3K2%€7K3%€10K4%€13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)61 products missing review or click data not plotted

All 273 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)](https://m.media-amazon.com/images/I/31s3YdyQb5L.jpg)**bruno banani Woman Eau de Parfum Blumig-fruchtiges Damen Parfüm 1er Pack (1 x 30ml)**bruno banani**€10.39**4.7★840 rev](https://www.amazon.de/dp/B09DCZ6JBT) [2![Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink](https://m.media-amazon.com/images/I/41yy2XKqYtL.jpg)**Betty Barclay Damen Plisseekleid ohne Arm 42 Red/Pink**Betty Barclay**€65.82**4.5★2 rev](https://www.amazon.de/dp/B0FRXGMP68) [3![Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature](https://m.media-amazon.com/images/I/41KjCzQfFPL.jpg)**Betty Barclay Damen Printshirt mit Rundhalsausschnitt 44 Mint/Nature**Betty Barclay**€30.32**4.0★2 rev](https://www.amazon.de/dp/B0FRXKHDGG) [4![Betty Barclay Damen Top aus Baumwolle](https://m.media-amazon.com/images/I/313-CiL4KHL.jpg)**Betty Barclay Damen Top aus Baumwolle**Betty Barclay**€6.01**5.0★1 rev](https://www.amazon.de/dp/B0FV3JNF6P) [5![Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau](https://m.media-amazon.com/images/I/31IDpe0eNgL.jpg)**Betty Barclay Damen Shirtkleid mit 3/4 Arm 42 Dunkelblau/Blau**Betty Barclay**€71.05**0.0★0 rev](https://www.amazon.de/dp/B0FG1KCF5H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Betty Barclay Damen Plisseekleid Kurzarm 46 Red/Pink](https://m.media-amazon.com/images/I/41qhsc-kPKL.jpg)**Betty Barclay Damen Plisseekleid Kurzarm 46 Red/Pink**Betty Barclay**€97.83**2 rev2mo ago](https://www.amazon.de/dp/B0GYDQDD5K) [![Betty Barclay Damen Plisseekleid Kurzarm 42 Red/Pink](https://m.media-amazon.com/images/I/41qhsc-kPKL.jpg)**Betty Barclay Damen Plisseekleid Kurzarm 42 Red/Pink**Betty Barclay**€79.31**2 rev2mo ago](https://www.amazon.de/dp/B0GYDLXWGN) [![s.Oliver Damen Dress 2179224 84A0 Sandstein 38](https://m.media-amazon.com/images/I/41qaiyNFjFL.jpg)**s.Oliver Damen Dress 2179224 84A0 Sandstein 38**s.Oliver**€32.09**2 rev3mo ago](https://www.amazon.de/dp/B0GVC9KP1Z) [![Betty Barclay Damen Etuikleid Kurzarm 40 Blau/Grün](https://m.media-amazon.com/images/I/41BijiHQfvL.jpg)**Betty Barclay Damen Etuikleid Kurzarm 40 Blau/Grün**Betty Barclay**€74.78**0 rev3mo ago](https://www.amazon.de/dp/B0GTYVG5Z3) [![bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml](https://m.media-amazon.com/images/I/319n1SuIJgL.jpg)**bruno banani Limited Edition Eau de Toilette für Sie strahlend-femininer Duft mit floral-fruchtigen Noten 30 ml**bruno banani**€9.46**17 rev3mo ago](https://www.amazon.de/dp/B0GRJ5YTG9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cartoon Damen Kleid](https://m.media-amazon.com/images/I/31FbJGTa4aL.jpg)**Cartoon Damen Kleid**Cartoon**€36.94**5.0★**▲ 62%**](https://www.amazon.de/dp/B0G6DKL3KN) [![Joseph Ribkoff Dress 261739 | 40 | Blue White](https://m.media-amazon.com/images/I/312TVvCqmVL.jpg)**Joseph Ribkoff Dress 261739 | 40 | Blue White**Joseph Ribkoff**€240.88**0.0★**▲ 62%**](https://www.amazon.de/dp/B0G652HC9R) [![s.Oliver Damen Dress 2179224 84A0 Sandstein 38](https://m.media-amazon.com/images/I/41qaiyNFjFL.jpg)**s.Oliver Damen Dress 2179224 84A0 Sandstein 38**s.Oliver**€32.09**4.5★**▲ 62%**](https://www.amazon.de/dp/B0GVC9KP1Z) [![Betty & Co Damen 1621/3323 Kleid Dark Blue/Nature 44](https://m.media-amazon.com/images/I/41Rmgy+10xL.jpg)**Betty & Co Damen 1621/3323 Kleid Dark Blue/Nature 44**Betty & Co**€75.35**0.0★**▲ 62%**](https://www.amazon.de/dp/B0FK5XSPQR) [![Amazon Essentials Damen Tailliertes Midikleid in A-Linie mit Halben Ärmeln und Ausgestelltem Rockteil mit Taschen Marineblau XXL](https://m.media-amazon.com/images/I/31mFm4S5I5L.jpg)**Amazon Essentials Damen Tailliertes Midikleid in A-Linie mit Halben Ärmeln und Ausgestelltem Rockteil mit Taschen Marineblau XXL**Amazon Essentials**€18.65**4.0★**▲ 60%**](https://www.amazon.de/dp/B08JDYMTRL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geruch**71%

*“Mega Duft”*

**Qualität insgesamt**4%

*“Top Produkt”*

**Gesamtgröße**4%

*“Passt perfekt”*

**Geschenk Zweck**3%

*“Geschenk”*

**Preis-Leistungs-Verhältnis**3%

*“Super Spray, super Preis”*

**Komfort insgesamt**3%

*“Angenehm”*

**Eignung heißes Wetter**2%

*“Gerade an warmen Tagen finde ich ihn besonders passend, da er eine sommerliche Leichtigkeit vermittelt”*

**Farbe**1%

*“Farben stimmen”*

**Haltbarkeit**1%

*“Richt gut und hält lange an”*

**Materialqualität**1%

*“Einziger Pluspunkt: Das Material ist echt angenehm”*

### **What buyers complain about **

**Geruch**38%

*“Fieser Duft”*

**Haltbarkeit**14%

*“Haltbarkeit sehr kurz”*

**Gesamtgröße**11%

*“Passform leider ein Flop.”*

**Qualität insgesamt**3%

*“Schlechte Qualität und Service”*

**Einfache Anwendung**3%

*“Selbst wenn man frisch rasiert ist, ist es unangenehm esaufzutragen”*

**Benutzerfreundlichkeit**3%

*“schlecht raus zu kriegen”*

**Preis-Leistungs-Verhältnis**3%

*“Schade ums Geld”*

**Dicke**1%

*“der Stoff könnte dicker sein,”*

**Stärke**1%

*“Schwache leistung”*

**Hartes Gefühl**1%

*“Hart wie eine Handseife”*

### **Top return reasons **

**Gesamtgröße**28%

**Geruch**22%

**Länge**7%

**Breite**6%

**Materialqualität**5%

**Farbe**3%

**beworben Vs Tatsächliches Produkt**3%

**Auslaufsicher**2%

**Preis-Leistungs-Verhältnis**2%

**Defekt Material/Teile**2%