---
title: "adidas superstar herren — Niche Verdict: Skip it (35/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/adidas-superstar-herren"
last_updated: "2026-07-14T03:08:27.428Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 99% of clicks) — adidas superstar herren doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 99% of clicks) — adidas superstar herren doesn't clear our bar today."
  "og:title": "adidas superstar herren — Niche Verdict: Skip it (35/100) | Amazon Germany - Flapen"
---

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# **adidas superstar herren**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 22Conversion 4Competition 74Returns 19Price range 88Avg price 90Brand share 2Review moat 28Quality gap 57

**Avg price**

**Great****€59.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€7.48–€96.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,729.97**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****€56K**

€56K/yr · 322K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**84**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- adidas69% - adidas Originals26% - Tommy Hilfiger2% - Amazon Essentials1% - CALTO1% - Endoto1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€6K15%€8K20%€11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas Superstar II IH8659 Unisex Sneakers White 44 EU](https://m.media-amazon.com/images/I/31fm1OT1yRL.jpg)**adidas Superstar II IH8659 Unisex Sneakers White 44 EU**adidas Originals**€88.31**4.6★250 rev](https://www.amazon.de/dp/B0DVWYL8DG) [2![adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU](https://m.media-amazon.com/images/I/21krxp+4LJL.jpg)**adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU**adidas**€38.61**4.5★246 rev](https://www.amazon.de/dp/B0DL7KPGH3) [3![adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU](https://m.media-amazon.com/images/I/2199LN63D1L.jpg)**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**4.5★374 rev](https://www.amazon.de/dp/B0F338W3BY) [4![adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU](https://m.media-amazon.com/images/I/21fbFnI0zYL.jpg)**adidas Herren Streettalk Shoes Core Black/FTWR White/Matte Gold 44 2/3 EU**adidas**€40.14**4.5★246 rev](https://www.amazon.de/dp/B0DL7766ZS) [5![adidas Superstar II J JH9976 Kinder Sneakers - 38 2/3 EU](https://m.media-amazon.com/images/I/31bZgZ20J1L.jpg)**adidas Superstar II J JH9976 Kinder Sneakers - 38 2/3 EU**adidas**€72.71**4.2★58 rev](https://www.amazon.de/dp/B0FHFF4GCX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Herren Superstar II Sneaker green 42.5 EU](https://m.media-amazon.com/images/I/31-SH7eXGNL.jpg)**adidas Herren Superstar II Sneaker green 42.5 EU**adidas**€96.81**0 rev4mo ago](https://www.amazon.de/dp/B0GHCWXMYX) [![adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5](https://m.media-amazon.com/images/I/310QTKAIk+L.jpg)**adidas Originals Superstar Adv X Unity Unisex Schwarze Sportschuhe ID8723 43 5**adidas**€71.46**10 rev5mo ago](https://www.amazon.de/dp/B0DJHNHMT9) [![adidas Superstar ID8723 Herren-Sneaker Schwarz Schwarz  42 2/3 EU](https://m.media-amazon.com/images/I/310QTKAIk+L.jpg)**adidas Superstar ID8723 Herren-Sneaker Schwarz Schwarz 42 2/3 EU**adidas**€64.45**10 rev5mo ago](https://www.amazon.de/dp/B0GGVNXK12) [![adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU](https://m.media-amazon.com/images/I/21krxp+4LJL.jpg)**adidas Herren Streettalk Shoes FTWR White/Core Black/Gold Met. 43 1/3 EU**adidas**€38.61**246 rev7mo ago](https://www.amazon.de/dp/B0DL7KPGH3) [![adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU](https://m.media-amazon.com/images/I/2199LN63D1L.jpg)**adidas Herren Hoops Classic Shoes FTWR White/Collegiate Green/FTWR White 44 2/3 EU**adidas**€35.81**374 rev7mo ago](https://www.amazon.de/dp/B0F338W3BY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Herren VS Pace 2.0 Shoes Cloud white/Cloud white/Cloud white 42 EU](https://m.media-amazon.com/images/I/21cZ89-wrUL.jpg)**adidas Herren VS Pace 2.0 Shoes Cloud white/Cloud white/Cloud white 42 EU**adidas**€30.07**4.4★**▲ 53%**](https://www.amazon.de/dp/B0BJL3NSVL) [![adidas Herren Superstar II Sneaker green 42.5 EU](https://m.media-amazon.com/images/I/31-SH7eXGNL.jpg)**adidas Herren Superstar II Sneaker green 42.5 EU**adidas**€96.81**0.0★**▲ 53%**](https://www.amazon.de/dp/B0GHCWXMYX) [![Amazon Essentials Herren Klassische Low-Top-Sneaker Taupe 41 EU](https://m.media-amazon.com/images/I/31RTW1D7qLL.jpg)**Amazon Essentials Herren Klassische Low-Top-Sneaker Taupe 41 EU**Amazon Essentials**€24.29**4.0★**▲ 53%**](https://www.amazon.de/dp/B0F7M5WR7S) [![CALTO Herren unsichtbare Höhenerhöhungsschuhe Premium-Leder-Schnürschuhe modische Sneakers 6 6 cm größer Weiß/gebrochenes Weiß und Gummisohle 39.5 EU](https://m.media-amazon.com/images/I/31WfQjyjWPL.jpg)**CALTO Herren unsichtbare Höhenerhöhungsschuhe Premium-Leder-Schnürschuhe modische Sneakers 6 6 cm größer Weiß/gebrochenes Weiß und Gummisohle 39.5 EU**CALTO**€93.06**2.8★**▲ 52%**](https://www.amazon.de/dp/B0DDNFTVL8) [![adidas Herren Streettalk Shoes FTWR White/FTWR White/FTWR White 43 1/3 EU](https://m.media-amazon.com/images/I/21nlR8qzPqL.jpg)**adidas Herren Streettalk Shoes FTWR White/FTWR White/FTWR White 43 1/3 EU**adidas**€39.40**4.5★**▲ 52%**](https://www.amazon.de/dp/B0DL7TJV21)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -6.6% search growth over the last 90 days.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gesamtgröße**36%

*“Super Passform”*

**Komfort insgesamt**22%

*“Super bequeme Schuhe”*

**Qualität insgesamt**17%

*“Qualität”*

**Preis-Leistungs-Verhältnis**12%

*“Preis/Leistung Top”*

**Form/Stil**3%

*“Schick, sehr Gut, wie Neu”*

**Haftung/Klebrigkeit**3%

*“Hoffe nur dass der Kleber lange hält”*

**beworben Vs Tatsächliches Produkt**2%

*“Top wie beschrieben”*

**Gewicht leicht**1%

*“Total leicht und auch nach stundenlangem Tragen eine Wohltat für die Füße”*

**Design insgesamt**1%

*“Ich gebe 2 Sterne für die schöne Optik und die Verarbeitung”*

### **What buyers complain about **

**Gesamtgröße**57%

*“Fällt klein aus”*

**Hartes Gefühl**9%

*“beide sind gleich hart”*

**Qualität insgesamt**7%

*“Qualität mangelhaft”*

**Qualität der Innensohle**4%

*“Adidas Superstar XLG Gr. 38 - mittlerweile das zweite Paar, bei dem nach nicht einmal einem Jahr das Innenfutter total zerfleddert war”*

**Fersenstütze**4%

*“aber meiner Meinung nach zu wenig Halt im Fersenbereich.”*

**Haltbarkeit**4%

*“Wie kann es sein das es so schnell kaputt gehen”*

**Wärme**2%

*“So wird es wohl ziemlich warm werden”*

**Lederqualität**2%

*“Leider kein Leder, sondern Synthetik”*

**Außensohlenqualität**2%

*“Extrem harte Sohle”*

**Benutzerfreundlichkeit**2%

*“Daher ist ein Abrollen des Fußes beim Laufen meines Erachtens unmöglich”*

### **Top return reasons **

**Gesamtgröße**47%

**Füße fit**16%

**Breite**12%

**Farbe**5%

**Komfort insgesamt**4%

**Qualität insgesamt**3%

**Materialqualität**3%

**Fersenstütze**1%

**Defekt Material/Teile**1%

**Produktzustand**1%