---
title: "adidas 36 — Niche Verdict: Skip it (43/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/fashion/adidas-36"
last_updated: "2026-07-13T22:44:30.404Z"
locale: en
meta:
  description: "a small market ($46K/yr) — adidas 36 doesn't clear our bar today."
  "og:description": "a small market ($46K/yr) — adidas 36 doesn't clear our bar today."
  "og:title": "adidas 36 — Niche Verdict: Skip it (43/100) | Amazon Germany - Flapen"
---

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# **adidas 36**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 26Conversion 14Competition 97Returns 17Price range 78Avg price 95Brand share 39Review moat 42Quality gap 45

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€22.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€5.81–€49.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,342.98**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€46K**

€46K/yr · 180K searches

## **Competition**

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

**Brands**

**33 **▲rising

**Sellers**

**266**

**Top-5 brand share**

**81%**

**Open market**

**16%**

- adidas50% - PUMA21% - KKTOTO4% - hummel3% - Amazon Essentials3% - Champion3% - Open — no brand owns it (27 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€4642%€9283%€1K4%€2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 264 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU](https://m.media-amazon.com/images/I/31gUUOm7w0L.jpg)**adidas Unisex Kinder Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 36 EU**adidas**€25.75**4.5★2,738 rev](https://www.amazon.de/dp/B0CKXV4WMG) [2![adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU](https://m.media-amazon.com/images/I/31jLvFcnsFL.jpg)**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 36 2/3 EU**adidas**€20.85**4.7★627 rev](https://www.amazon.de/dp/B0F1XC7X96) [3![adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU](https://m.media-amazon.com/images/I/21S4asKTPWL.jpg)**adidas Unisex Kinder VL Court 3.0 Shoes Core Black/Cloud White/Gum 36 EU**adidas**€27.63**4.6★5,654 rev](https://www.amazon.de/dp/B0CKLX2YTX) [4![adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU](https://m.media-amazon.com/images/I/21Cf9xb1t+L.jpg)**adidas Damen BREAKNET Sleek Shoes Grey one/core Black/core Black 36 EU**adidas**€25.25**4.2★4,436 rev](https://www.amazon.de/dp/B0DL6KXX69) [5![adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU](https://m.media-amazon.com/images/I/21hkXij7+cL.jpg)**adidas Unisex Kinder Grand Court 3.0 Junior Shoes FTWR White/Iridescent/Almost Pink 36 2/3 EU**adidas**€25.11**4.6★408 rev](https://www.amazon.de/dp/B0F2GQ5TPT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU](https://m.media-amazon.com/images/I/31vHK7stRrL.jpg)**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU**adidas**€36.22**627 rev2mo ago](https://www.amazon.de/dp/B0FST3CX5R) [![adidas Unisex Kinder Vl Court 3.0 Kids Shoes FTWR White/Collegiate Green/GUM5 36 EU](https://m.media-amazon.com/images/I/2101+QnrXFL.jpg)**adidas Unisex Kinder Vl Court 3.0 Kids Shoes FTWR White/Collegiate Green/GUM5 36 EU**adidas**€49.85**2,826 rev2mo ago](https://www.amazon.de/dp/B0FST3KLH2) [![Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU](https://m.media-amazon.com/images/I/318nRuBpvCL.jpg)**Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 28 EU**Amazon Essentials**€20.20**76 rev3mo ago](https://www.amazon.de/dp/B0FXY8G19V) [![Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Gelb 27 EU](https://m.media-amazon.com/images/I/31MCkhZK7CL.jpg)**Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Gelb 27 EU**Amazon Essentials**€18.83**76 rev3mo ago](https://www.amazon.de/dp/B0FXY9V2VW) [![Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 33 EU](https://m.media-amazon.com/images/I/318nRuBpvCL.jpg)**Amazon Essentials x Sofia Grainge Unisex Kinder Sneaker mit Klettverschluss und Gummisohle Elfenbein 33 EU**Amazon Essentials**€18.14**76 rev3mo ago](https://www.amazon.de/dp/B0FXYBMT48)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU](https://m.media-amazon.com/images/I/31vHK7stRrL.jpg)**adidas Unisex Kinder Tensaur Sport 3.0 Hook and Loop Kids Shoes FTWR White/Collegiate Gold/Collegiate Navy 33 EU**adidas**€36.22**4.7★**▲ 50%**](https://www.amazon.de/dp/B0FST3CX5R) [![adidas Adidas Adi - Kick II Training Shoes Weiß 39 1/3 EU](https://m.media-amazon.com/images/I/31iDCPH6KfL.jpg)**adidas Adidas Adi - Kick II Training Shoes Weiß 39 1/3 EU**adidas**€42.36**4.0★**▲ 50%**](https://www.amazon.de/dp/B077R552V7) [![PUMA Unisex Kinder Minicats Kapuzenjacke gepolstert 1 Stück](https://m.media-amazon.com/images/I/311PZwsw7CL.jpg)**PUMA Unisex Kinder Minicats Kapuzenjacke gepolstert 1 Stück**PUMA**€9.83**4.8★**▲ 50%**](https://www.amazon.de/dp/B0DJRL2Y5N) [![PUMA Unisex Kinder Teamrise Jr Shorts Puma Black-puma White 116 EU](https://m.media-amazon.com/images/I/319RV6supmL.jpg)**PUMA Unisex Kinder Teamrise Jr Shorts Puma Black-puma White 116 EU**PUMA**€8.25**4.7★**▲ 50%**](https://www.amazon.de/dp/B08ZLQ2HSW) [![Fudaolee Unisex Kinder Turnschuhe Jungen Sportschuhe Atmungsaktiv Laufschuhe Mädchen Leichtgewicht Sneaker rutschfest Hallenschuhe Freizeit Fitnessschuhe A-Weiß 28 EU](https://m.media-amazon.com/images/I/31Q9BvUKrML.jpg)**Fudaolee Unisex Kinder Turnschuhe Jungen Sportschuhe Atmungsaktiv Laufschuhe Mädchen Leichtgewicht Sneaker rutschfest Hallenschuhe Freizeit Fitnessschuhe A-Weiß 28 EU**Fudaolee**€16.30**4.3★**▲ 48%**](https://www.amazon.de/dp/B0CRDSXRWL)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — +1.2% search growth over the last 90 days.

7K5KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Gesamtgröße**24%

*“Super Passform”*

**Qualität insgesamt**19%

*“Gewohnt super Qualität”*

**Komfort insgesamt**19%

*“Ultra bequem”*

**Preis-Leistungs-Verhältnis**8%

*“Preis-Leistung super”*

**Gewicht leicht**5%

*“Federleichte Lieblingsschuhe”*

**Farbe**3%

*“Top Farbe”*

**beworben Vs Tatsächliches Produkt**2%

*“So wie beschrieben immer wieder gerne”*

**Übung/Sporteignung**2%

*“Perfekt zum Sportunterricht”*

**Design insgesamt**2%

*“Amazon Basics setzt hier bewusst auf einen zeitlosen Look, der schlicht und dennoch elegant wirkt”*

**Stärke**1%

*“robust”*

### **What buyers complain about **

**Gesamtgröße**39%

*“fällt kleiner aus”*

**Haltbarkeit**10%

*“Einen Tag in der Kita getragen, schon kaputt”*

**Qualität insgesamt**10%

*“Qualität ungenügend”*

**Stärke**3%

*“Sie sind nicht so robust”*

**Hartes Gefühl**3%

*“ziemlich starr/hart”*

**Produktzustand**3%

*“Nachkaufprodukt”*

**Übung/Sporteignung**2%

*“ist aber für den täglichen Gebrauch auf dem Spielplatz oder beim Toben nicht optimal.”*

**Außensohlenqualität**2%

*“Sohle extrem rutschig”*

**Stoßdämpfung**2%

*“Leider der Schock, Schuhe sind / waren schon getragen, kaputt und verschmutzt bzw abgenutzt”*

**Transparenz**2%

*“Hose durchsichtig”*

### **Top return reasons **

**Gesamtgröße**60%

**Füße fit**12%

**Breite**8%

**Farbe**4%

**Materialqualität**2%

**Komfort insgesamt**2%

**Qualität insgesamt**1%

**beworben Vs Tatsächliches Produkt**1%

**Hartes Gefühl**1%

**Produktzustand**1%