---
title: "liquid — Niche Verdict: Skip it (48/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/elektronik-foto/liquid"
last_updated: "2026-07-13T22:44:12.135Z"
locale: en
meta:
  description: "weak search conversion (0.9%) — liquid doesn't clear our bar today."
  "og:description": "weak search conversion (0.9%) — liquid doesn't clear our bar today."
  "og:title": "liquid — Niche Verdict: Skip it (48/100) | Amazon Germany - Flapen"
---

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# **liquid**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 36Growth 20Conversion 11Competition 41Returns 98Price range 56Avg price 55Brand share 27Review moat 86Quality gap 96

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****288.26**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****€4.84–€27.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****€12.57**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€178K**

€178K/yr · 1.6M searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- DBL38% - FURUN34% - MONVAP7% - VanAnderen5% - Ciberate5% - Twizzy4% - Open — no brand owns it (3 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€9K10%€18K15%€27K20%€36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln](https://m.media-amazon.com/images/I/51zpdw6hmYL.jpg)**Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln**DBL**€16.40**4.2★235 rev](https://www.amazon.de/dp/B0F5Q6RTRY) [2![FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Backen](https://m.media-amazon.com/images/I/51IEFth848L.jpg)**FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Backen**FURUN**€11.41**4.1★513 rev](https://www.amazon.de/dp/B0DNYVBRBX) [3![DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C](https://m.media-amazon.com/images/I/51fOsluR6FL.jpg)**DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C**DBL**€16.53**4.3★52 rev](https://www.amazon.de/dp/B0G2WJBMG8) [4![MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück](https://m.media-amazon.com/images/I/510pNj3gJNL.jpg)**MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück**MONVAP**€25.06**1.8★10 rev](https://www.amazon.de/dp/B0DCVSGGWQ) [5![DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set B](https://m.media-amazon.com/images/I/51ANct+-KHL.jpg)**DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set B**DBL**€16.50**4.4★154 rev](https://www.amazon.de/dp/B0FJ21DRKJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke](https://m.media-amazon.com/images/I/51+06uZ+JZL.jpg)**FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke**FURUN**€9.97**26 rev3mo ago](https://www.amazon.de/dp/B0GHR33T4G) [![DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C](https://m.media-amazon.com/images/I/51fOsluR6FL.jpg)**DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C**DBL**€16.53**52 rev6mo ago](https://www.amazon.de/dp/B0G2WJBMG8) [![FURUN Erdbeer-Kiwi Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma](https://m.media-amazon.com/images/I/41IlbAM+OsL.jpg)**FURUN Erdbeer-Kiwi Aromakonzentrat 20ml Hochdosiertes Lebensmittelaroma**FURUN**€8.14**133 rev11mo ago](https://www.amazon.de/dp/B0FDQPX6VK) [![FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Kochen](https://m.media-amazon.com/images/I/51jgySydbAL.jpg)**FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma zum Kochen**FURUN**€10.38**115 rev1y ago](https://www.amazon.de/dp/B0F6C1LQM7) [![Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln](https://m.media-amazon.com/images/I/51zpdw6hmYL.jpg)**Lebensmittelaroma 20ml 5 Pcs Intensives Aroma Konzentrat in Lebensmitteln**DBL**€16.40**235 rev1y ago](https://www.amazon.de/dp/B0F5Q6RTRY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke](https://m.media-amazon.com/images/I/51+06uZ+JZL.jpg)**FURUN Aromakonzentrat Set 5 x 10 ml Lebensmittelaroma für DIY-Getränke**FURUN**€9.97**3.8★**▲ 336%**](https://www.amazon.de/dp/B0GHR33T4G) [![DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C](https://m.media-amazon.com/images/I/51fOsluR6FL.jpg)**DBL Aromakonzentrat 5x20ml Lebensmittelaroma für Backen & Getränke Set C**DBL**€16.53**4.3★**▲ 226%**](https://www.amazon.de/dp/B0G2WJBMG8) [![MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück](https://m.media-amazon.com/images/I/510pNj3gJNL.jpg)**MONVAP Ohne Nikotin 10er/Pack für Vape Starterset 10 Stück**MONVAP**€25.06**1.8★**▲ 133%**](https://www.amazon.de/dp/B0DCVSGGWQ) [![Blackberry Ice - Brombeere Ice Aroma Konzentrat - Vegan - Sasami - 10ml](https://m.media-amazon.com/images/I/51rC0zNdiRL.jpg)**Blackberry Ice - Brombeere Ice Aroma Konzentrat - Vegan - Sasami - 10ml**Sasami**€4.84**3.8★**▲ 70%**](https://www.amazon.de/dp/B0DBM3T1G9) [![Ciberate 12 * 10](https://m.media-amazon.com/images/I/41N7tAIUTQL.jpg)**Ciberate 12 * 10**Ciberate**€19.18**4.0★**▲ 24%**](https://www.amazon.de/dp/B0DG8JL8C4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

60K40K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack**28%

*“Super Geschmack”*

**Geschmack insgesamt**20%

*“Schmeckt Super”*

**Geruch**12%

*“Aroma”*

**Qualität insgesamt**11%

*“Super Produkt”*

**Preis-Leistungs-Verhältnis**9%

*“Value for money”*

**Süße**4%

*“Schmackhaft und fruchtig”*

**Löslichkeit**3%

*“Auch für liquide mischbar geeignet”*

**beworben Vs Tatsächliches Produkt**3%

*“Produkt erfüllt voll umfänglich seine Aufgabe”*

**Benutzerfreundlichkeit**1%

*“Vielseitig verwendbar”*

**Backen**1%

*“Super Kuchen ist das geworden”*

### **What buyers complain about **

**Geschmack insgesamt**21%

*“Undefinierbarer Geschmack”*

**Geschmack**17%

*“Undefinierbarer Geschmack”*

**Süße**10%

*“Nicht so süß”*

**Verdünnt/wässrig**6%

*“Liquid”*

**Qualität insgesamt**6%

*“Null Qualität”*

**Geruch**6%

*“extrem chemisch-süßliches Aroma mit undefinierbarem Geschmack”*

**Künstliche Farben**3%

*“Lebensmittelfarbe wird aber als Liquid für E-Zigarette dargestellt”*

**Inhaltsstoffe – insgesamt**3%

*“Warnung Schädlich E-Zigaretten, Fehlende Informationen”*

**Filterung**2%

*“Der Filter geht dadurch sogar schneller schlecht”*

**beworben Vs Tatsächliches Produkt**2%

*“Artikelbeschreibung unzureichend”*

### **Top return reasons **

**Preis-Leistungs-Verhältnis**17%

**beworben Vs Tatsächliches Produkt**17%

**Gesamtgröße**17%

**Entflammbar**17%

**Kompatibilität – insgesamt**17%

**Produktzustand**17%