---
title: "protein pulver schoko — Niche Verdict: Worth a look (52/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/drogerie-k-rperpflege/protein-pulver-schoko"
last_updated: "2026-07-14T02:09:16.863Z"
locale: en
meta:
  description: "protein pulver schoko shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:description": "protein pulver schoko shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:title": "protein pulver schoko — Niche Verdict: Worth a look (52/100) | Amazon Germany - Flapen"
---

Back to Flapen home

# **protein pulver schoko**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 19Growth 75Conversion 41Competition 41Returns 100Price range 82Avg price 95Brand share 15Review moat 25Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€32.12**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€1.86–€81.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+60.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,028.04**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€74K**

€74K/yr · 71K searches

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**94%**

**Open market**

**5%**

- ESN76% - frankonia CHOCOLAT9% - Zama4Zingo5% - MaxiNutrition2% - MORE NUTRITION2% - NEOH1% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€7K20%€15K30%€22K40%€30K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ESN Designer Whey Protein Pulver Chocolate 1 kg](https://m.media-amazon.com/images/I/41pNYXaFi3L.jpg)**ESN Designer Whey Protein Pulver Chocolate 1 kg**ESN**€35.88**4.4★7,430 rev](https://www.amazon.de/dp/B004U4WUFU) [2![ESN Designer Whey Protein Pulver Cookies and Cream 1 kg](https://m.media-amazon.com/images/I/415bmdrhl0L.jpg)**ESN Designer Whey Protein Pulver Cookies and Cream 1 kg**ESN**€37.15**4.4★2,444 rev](https://www.amazon.de/dp/B00SH2MBIM) [3![ESN IsoWhey Hardcore Proteinpulver Chocolate 1 kg bis zu 26 g Protein pro Portion - made in Germany](https://m.media-amazon.com/images/I/311QhHBIkGL.jpg)**ESN IsoWhey Hardcore Proteinpulver Chocolate 1 kg bis zu 26 g Protein pro Portion - made in Germany**ESN**€44.38**4.3★3,531 rev](https://www.amazon.de/dp/B004W6H62I) [4![ESN Designer Whey Protein Pulver Vanilla 1 kg](https://m.media-amazon.com/images/I/41D2Mvy69+L.jpg)**ESN Designer Whey Protein Pulver Vanilla 1 kg**ESN**€36.20**4.4★9,382 rev](https://www.amazon.de/dp/B0057DVWYI) [5![2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml](https://m.media-amazon.com/images/I/41tGq8ESg+L.jpg)**2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml**Zama4Zingo**€45.82**3.8★5 rev](https://www.amazon.de/dp/B0CPFGRDTB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ESN IsoWhey Hardcore Proteinpulver Chocolate 2 kg bis zu 26 g Protein pro Portion made in Germany](https://m.media-amazon.com/images/I/415O8aclBML.jpg)**ESN IsoWhey Hardcore Proteinpulver Chocolate 2 kg bis zu 26 g Protein pro Portion made in Germany**ESN**€81.12**3,531 rev1y ago](https://www.amazon.de/dp/B0DZ6SDR2S) [![ESN Designer Whey Protein Pulver Eiweißpulver Milchschokolade 2000g 2.0kg 66 Portionen](https://m.media-amazon.com/images/I/41KyqEyqNJL.jpg)**ESN Designer Whey Protein Pulver Eiweißpulver Milchschokolade 2000g 2.0kg 66 Portionen**ESN**€80.89**7 rev2y ago](https://www.amazon.de/dp/B0CW1JHDJP) [![ESN Flexpresso Protein Coffee White Chocolate Mocca 908 g cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany](https://m.media-amazon.com/images/I/41267rel4XL.jpg)**ESN Flexpresso Protein Coffee White Chocolate Mocca 908 g cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany**ESN**€38.63**125 rev2y ago](https://www.amazon.de/dp/B0CL4WY8S1) [![2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml](https://m.media-amazon.com/images/I/41tGq8ESg+L.jpg)**2x ESN Designer Whey Protein Milk Chocolate 300g | Hochwertiges Eiweißpulver und Nahrungsergänzungsmittel für effektiven Muskelaufbau | Gratis Zama4zingo Protein Shaker 600ml**Zama4Zingo**€45.82**5 rev2y ago](https://www.amazon.de/dp/B0CPFGRDTB) [![ESN Designer Whey Pulver Cinnamon Cereal 1000g](https://m.media-amazon.com/images/I/41yIgVn08dL.jpg)**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**371 rev2y ago](https://www.amazon.de/dp/B0CJMD9C2M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ESN Designer Whey Protein Pulver Cookies and Cream 1 kg](https://m.media-amazon.com/images/I/415bmdrhl0L.jpg)**ESN Designer Whey Protein Pulver Cookies and Cream 1 kg**ESN**€37.15**4.4★**▲ 126%**](https://www.amazon.de/dp/B00SH2MBIM) [![ESN Designer Whey Protein Pulver Vanilla 1 kg](https://m.media-amazon.com/images/I/41D2Mvy69+L.jpg)**ESN Designer Whey Protein Pulver Vanilla 1 kg**ESN**€36.20**4.4★**▲ 117%**](https://www.amazon.de/dp/B0057DVWYI) [![ESN Designer Whey Pulver Cinnamon Cereal 1000g](https://m.media-amazon.com/images/I/41yIgVn08dL.jpg)**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**4.6★**▲ 111%**](https://www.amazon.de/dp/B0CJMD9C2M) [![ESN Designer Whey Protein Pulver Eiweißpulver Milchschokolade 2000g 2.0kg 66 Portionen](https://m.media-amazon.com/images/I/41KyqEyqNJL.jpg)**ESN Designer Whey Protein Pulver Eiweißpulver Milchschokolade 2000g 2.0kg 66 Portionen**ESN**€80.89**4.8★**▲ 110%**](https://www.amazon.de/dp/B0CW1JHDJP) [![ESN Flexpresso Protein Coffee Coffee 908 g Cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany (Verpackung kann variieren)](https://m.media-amazon.com/images/I/41li0cTLQBL.jpg)**ESN Flexpresso Protein Coffee Coffee 908 g Cremiger Protein-Kaffee mit bis zu 22 g Protein pro Portion - made in Germany (Verpackung kann variieren)**ESN**€38.04**4.4★**▲ 97%**](https://www.amazon.de/dp/B07RCGMPD6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +60.2% search growth over the last 90 days.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack insgesamt**38%

*“Yummy”*

**Geschmack**14%

*“Leckerer shake”*

**Ernährungs Gehalt**10%

*“Super Protein”*

**Süße**7%

*“Franconua CHOCOLAT NO SUGAR”*

**Qualität insgesamt**5%

*“Es ist mit Abstand das beste Produkt”*

**Löslichkeit**4%

*“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”*

**Preis-Leistungs-Verhältnis**2%

*“Gut u günstig”*

**beworben Vs Tatsächliches Produkt**1%

*“Das Produkt macht, was es soll”*

**Textur/Konsistenz – insgesamt**1%

*“mit Milch wird er cremiger”*

**Inhaltsstoffe – insgesamt**1%

*“Die Produkte von ESN sind für mich die besten”*

### **What buyers complain about **

**Geschmack insgesamt**16%

*“Ungenießbar. Schmeckt ekelhaft”*

**Preis-Leistungs-Verhältnis**14%

*“Enorme Preiserhöhung”*

**Süße**10%

*“No Sugar heißt wohl doch Zucker”*

**Geschmack**9%

*“0 Geschmack”*

**Ernährungs Gehalt**5%

*“Achtung....die Schokolade ist NICHT glutenfrei”*

**Künstliche Süßstoffe**4%

*“Maltit als Süßungsmittel merkt man kaum”*

**Qualität insgesamt**2%

*“Das ist garantiert kein high quality Produkt”*

**Lagertemperatur**2%

*“Ungenießbar bei den Temperaturen”*

**Gesamtgröße**2%

*“Große top kleine flop”*

**Geruch**2%

*“Geschmack und Geruch unangenehm”*

### **Top return reasons **

**Geschmack**50%

**Software/Anwendung**50%