---
title: "protein pulver 5kg — Niche Verdict: Worth a look (57/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/drogerie-k-rperpflege/protein-pulver-5kg"
last_updated: "2026-07-13T23:09:25.917Z"
locale: en
meta:
  description: "protein pulver 5kg shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "protein pulver 5kg shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "protein pulver 5kg — Niche Verdict: Worth a look (57/100) | Amazon Germany - Flapen"
---

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# **protein pulver 5kg**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 17Conversion 46Competition 67Returns 100Price range 87Avg price 95Brand share 9Review moat 56Quality gap 86

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€39.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€11.07–€104.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,258.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€387K**

€387K/yr · 264K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-16.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Mammut Nutrition82% - Premium Body Nutrition10% - Bulk2% - BioTechUSA1% - Body Power1% - Black Hammer Nutrition1% - Open — no brand owns it (4 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€12K6%€23K9%€35K12%€46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g](https://m.media-amazon.com/images/I/41Ve0PLWl7L.jpg)**Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g**Mammut Nutrition**€27.47**4.3★418 rev](https://www.amazon.de/dp/B07KDNMS4Q) [2![Mammut Nutrition Whey Protein Pulver Vanilla 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit](https://m.media-amazon.com/images/I/41qMBePAgqL.jpg)**Mammut Nutrition Whey Protein Pulver Vanilla 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€28.27**4.4★1,871 rev](https://www.amazon.de/dp/B079KH1DQ2) [3![Mammut Nutrition Formel 90 Proteinpulver Vanilla 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß](https://m.media-amazon.com/images/I/41jugqcOY9L.jpg)**Mammut Nutrition Formel 90 Proteinpulver Vanilla 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß**Mammut Nutrition**€53.50**4.0★3,534 rev](https://www.amazon.de/dp/B000KTM2IY) [4![Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß](https://m.media-amazon.com/images/I/41rCfr0kgoL.jpg)**Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß**Mammut Nutrition**€53.65**4.1★2,253 rev](https://www.amazon.de/dp/B000KTIFAS) [5![Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit](https://m.media-amazon.com/images/I/41bhJDPcjiL.jpg)**Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€29.51**4.4★1,125 rev](https://www.amazon.de/dp/B07KDN5HR9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten](https://m.media-amazon.com/images/I/41KQCyDG-PL.jpg)**Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten**Body Attack**€51.52**986 rev8mo ago](https://www.amazon.de/dp/B0G1ZG2PBS) [![Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration](https://m.media-amazon.com/images/I/31kPcZVWUfL.jpg)**Bulk Basic Whey Protein Pulver | Vanille | 1 25 kg | 41 Portionen | Bis zu 18 g Eiweiß Portion | Zuckerarm | Schnell verdauliche Formel | Fitnessstudio Supplement Unterstützt Muskelaufbau Regeneration**Bulk**€19.03**793 rev11mo ago](https://www.amazon.de/dp/B0FJS84QDW) [![GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)](https://m.media-amazon.com/images/I/51DrGq5FmYL.jpg)**GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)**Black Hammer Nutrition**€79.88**8 rev1y ago](https://www.amazon.de/dp/B0F1CLNRD9) [![Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg](https://m.media-amazon.com/images/I/413DbvrXFhL.jpg)**Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg**Healthy Fusion**€18.35**52 rev3y ago](https://www.amazon.de/dp/B0BXDM49T7) [![3kg Mammut Whey Protein Eiweißshake - Set inkl. (Coconut + Powderbank)](https://m.media-amazon.com/images/I/41pKrHNzUkL.jpg)**3kg Mammut Whey Protein Eiweißshake - Set inkl. (Coconut + Powderbank)**Mammut Nutrition**€104.96**12 rev5y ago](https://www.amazon.de/dp/B08ZNP3B8L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg](https://m.media-amazon.com/images/I/413DbvrXFhL.jpg)**Healthy Fusion Whey Protein | 100% reines Whey Protein mit Kollagen Magnesium & Vitamin B6 | 43 g Protein + 9 4 g BCAA pro Portion | Für Muskelaufbau schnellere Regeneration | Schokolade | 1 kg**Healthy Fusion**€18.35**3.8★**▲ 211%**](https://www.amazon.de/dp/B0BXDM49T7) [![Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit](https://m.media-amazon.com/images/I/41bhJDPcjiL.jpg)**Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit**Mammut Nutrition**€29.51**4.4★**▲ 139%**](https://www.amazon.de/dp/B07KDN5HR9) [![PBN - Meal Replacement Chocolate 2.4 kg](https://m.media-amazon.com/images/I/3146ocDLZSL.jpg)**PBN - Meal Replacement Chocolate 2.4 kg**Premium Body Nutrition**€23.85**4.4★**▲ 115%**](https://www.amazon.de/dp/B08L75GVYK) [![GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)](https://m.media-amazon.com/images/I/51DrGq5FmYL.jpg)**GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)**Black Hammer Nutrition**€79.88**4.7★**▲ 106%**](https://www.amazon.de/dp/B0F1CLNRD9) [![Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g](https://m.media-amazon.com/images/I/41Ve0PLWl7L.jpg)**Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g**Mammut Nutrition**€27.47**4.3★**▲ 89%**](https://www.amazon.de/dp/B07KDNMS4Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -16.7% search growth over the last 90 days.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack insgesamt**20%

*“Schmeckt”*

**Ernährungs Gehalt**14%

*“Beste Protein”*

**Geschmack**13%

*“The whey flavour good 7/10”*

**Preis-Leistungs-Verhältnis**13%

*“Overall decent product good for the price”*

**Löslichkeit**8%

*“mit Milch wird das Pulver im Mixer zu einem Cremigen Shake”*

**Qualität insgesamt**8%

*“Decent product”*

**Süße**2%

*“leicht überzogener Süße.”*

**Inhaltsstoffe – insgesamt**2%

*“Dieses ist ein von den Inhaltsstoffen sehr gutes Produkt”*

**beworben Vs Tatsächliches Produkt**1%

*“macht seinen Job”*

**Vitamin**1%

*“Vitamin”*

### **What buyers complain about **

**Geschmack insgesamt**27%

*“Schmeckt so 0 nach Erdbeere”*

**Geschmack**12%

*“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”*

**Ernährungs Gehalt**10%

*“Nie wieder Proteinpulver von Mammut Nutrition”*

**Preis-Leistungs-Verhältnis**5%

*“not worth it, auch wenn's günstig ist”*

**Süße**5%

*“Fast schon ekelhaft süß”*

**Löslichkeit**4%

*“Schlechte Löslichkeit”*

**Textur/Konsistenz – insgesamt**3%

*“nicht ganz so cremig”*

**Künstliche Süßstoffe**2%

*“Es ist natürlich schade, dass hier Süßstoffe enthalten sind, die angeblich das Mikrobiom schädigen”*

**Qualität insgesamt**2%

*“Sehr schlecht Qualität”*

**Geruch**2%

*“Schmeckt wie Knete riecht”*

### **Top return reasons **

**Süße**20%

**Geruch**18%

**Vegan/Biologisch**10%

**Qualität insgesamt**10%

**Funktionalität insgesamt**10%

**Haftung/Klebrigkeit**10%

**Feucht/Trocken**10%

**gesteckt/zusammengeschmolzen**5%

**Geschmack insgesamt**3%

**Inhaltsstoffe – insgesamt**3%