---
title: "isolate protein — Niche Verdict: Worth a look (54/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/drogerie-k-rperpflege/isolate-protein"
last_updated: "2026-07-13T19:52:32.341Z"
locale: en
meta:
  description: "isolate protein shows low returns (0.1%), but weak search conversion (2.1%) keeps it on the watch list."
  "og:description": "isolate protein shows low returns (0.1%), but weak search conversion (2.1%) keeps it on the watch list."
  "og:title": "isolate protein — Niche Verdict: Worth a look (54/100) | Amazon Germany - Flapen"
---

Back to Flapen home

# **isolate protein**

**Worth a look**

Shows low returns (0.1%), but weak search conversion (2.1%) keeps it on the watch list.

Market size 52Growth 43Conversion 26Competition 63Returns 99Price range 66Avg price 90Brand share 28Review moat 28Quality gap 58

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****€59.37**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€22.53–€139.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****€315K**

€315K/yr · 255K searches

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,683.74**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**49**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- ESN44% - Optimum Nutrition32% - BioTechUSA6% - Black Hammer Nutrition3% - Eafit3% - Mammut Nutrition3% - Open — no brand owns it (5 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€16K10%€32K15%€47K20%€63K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)](https://m.media-amazon.com/images/I/311QhHBIkGL.jpg)**ESN IsoWhey Hardcore Proteinpulver Vanilla (Classic) 1 kg bis zu 26 g Protein pro Portion made in Germany (Design kann variieren)**ESN**€44.85**4.5★4,751 rev](https://www.amazon.de/dp/B004W6I8HK) [2![Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen](https://m.media-amazon.com/images/I/41dcj5IdBCL.jpg)**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Vanille 930g 31 Portionen**Optimum Nutrition**€37.84**4.6★2,678 rev](https://www.amazon.de/dp/B07QXZ7DWK) [3![Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 930g 31 Portionen](https://m.media-amazon.com/images/I/41E4YfrzvxL.jpg)**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Schokolade 930g 31 Portionen**Optimum Nutrition**€37.85**4.5★2,944 rev](https://www.amazon.de/dp/B07R16QQY8) [4![Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen](https://m.media-amazon.com/images/I/41JGLzxMb+L.jpg)**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen**Optimum Nutrition**€40.08**4.5★1,455 rev](https://www.amazon.de/dp/B07R3DV1XP) [5![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/411m8QqC5bL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€50.27**4.4★188 rev](https://www.amazon.de/dp/B0FMRSD467)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)](https://m.media-amazon.com/images/I/51linm4RQmL.jpg)**GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)**Black Hammer Nutrition**€84.79**3 rev3mo ago](https://www.amazon.de/dp/B0GSKXNXH8) [![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/41FyF6oAxQL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Strawberry Lime Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€50.38**98 rev8mo ago](https://www.amazon.de/dp/B0FMRT62RN) [![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/411m8QqC5bL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Peach Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€50.27**188 rev9mo ago](https://www.amazon.de/dp/B0FMRSD467) [![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/4160UAniOJL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€51.14**116 rev9mo ago](https://www.amazon.de/dp/B0FMRPVFXR) [![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/41lUbLtt2TL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Lemon Iced Tea Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€50.69**99 rev9mo ago](https://www.amazon.de/dp/B0FMRRFJKQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)](https://m.media-amazon.com/images/I/51linm4RQmL.jpg)**GORILLA Whey Protein - 5KG - Black Hammer USA - Protein Powder for Muscle Growth & Recovery + Free Gorilla BCAA Gift (5000g Schokolade)**Black Hammer Nutrition**€84.79**5.0★**▲ 181%**](https://www.amazon.de/dp/B0GSKXNXH8) [![ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany](https://m.media-amazon.com/images/I/4160UAniOJL.jpg)**ESN ISOCLEAR Whey Isolate Protein Pulver 1000g Fresh Cherry Proteinlimo mit fruchtig leckerem Geschmack clear Whey - made in Germany**ESN**€51.14**4.5★**▲ 177%**](https://www.amazon.de/dp/B0FMRPVFXR) [![WHEY ISOLATE - PROTEIN PULVER Vanille Hochreines Molkenprotein Für Muskelaufbau Und Regeneration Für Sportler Pulver 750g eiweissreich und zuckerarm shaker proteinshake EAFIT](https://m.media-amazon.com/images/I/41Cge0LGN-L.jpg)**WHEY ISOLATE - PROTEIN PULVER Vanille Hochreines Molkenprotein Für Muskelaufbau Und Regeneration Für Sportler Pulver 750g eiweissreich und zuckerarm shaker proteinshake EAFIT**Eafit**€23.10**4.4★**▲ 119%**](https://www.amazon.de/dp/B002ZD3QDS) [![Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen](https://m.media-amazon.com/images/I/41JGLzxMb+L.jpg)**Optimum Nutrition Gold Standard 100% Whey Proteinisolat Pulver Geschmack Strawberry 930g 31 Portionen**Optimum Nutrition**€40.08**4.5★**▲ 81%**](https://www.amazon.de/dp/B07R3DV1XP) [![GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)](https://m.media-amazon.com/images/I/51DrGq5FmYL.jpg)**GORILLA Whey Protein 5KG + Free EAAs Black Hammer USA Protein Powder for Muscle Growth & Recovery (5000g Erdbeere)**Black Hammer Nutrition**€79.88**4.7★**▲ 61%**](https://www.amazon.de/dp/B0F1CLNRD9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 58 weeks — +14.6% search growth over the last 90 days.

45K35KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 15.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack insgesamt**24%

*“Super leckeres Whey, auch mit Wasser”*

**Ernährungs Gehalt**14%

*“Beste protein für mich”*

**Geschmack**13%

*“Mega Geschmack”*

**Qualität insgesamt**12%

*“Top Quality”*

**Löslichkeit**8%

*“Super Löslichkeit, Super Lecker”*

**Süße**4%

*“Ideal für Kaffee-Trinker: Neutral, ohne Süßstoffe & macht lange satt”*

**Preis-Leistungs-Verhältnis**4%

*“Preis-Leistung super”*

**Reguliert die Verdauung**1%

*“Gute Löslichkeit tolle Verträglichkeit”*

**Frische**1%

*“Das Produkt ist sehr frisch und sehr lecker”*

**Linderung von Muskelschmerzen**1%

*“Auch von der Wirkung her passt alles – unterstützt den Muskelaufbau”*

### **What buyers complain about **

**Geschmack insgesamt**17%

*“Ungenießbar. Schmeckt ekelhaft”*

**Preis-Leistungs-Verhältnis**14%

*“Sparmaßnahme inakzeptabel”*

**Geschmack**11%

*“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”*

**Süße**8%

*“Mir persönlich zu süß”*

**Ernährungs Gehalt**5%

*“Dieses angeblich geschmacksneutrale Protein Isolat hat einen unangenehm toxischen Beigeschmack”*

**Künstliche Süßstoffe**4%

*“Dieser typische Süßstoffgeschmack kommt für mich ziemlich durch”*

**Löslichkeit**3%

*“Löst sich kaum”*

**Qualität insgesamt**3%

*“Das ist garantiert kein high quality Produkt”*

**beworben Vs Tatsächliches Produkt**2%

*“Betrüger und Irreführend”*

**Geruch**1%

*“Ich war erst skeptisch als ich gerochen habe”*

### **Top return reasons **

**Geschmack**43%

**Geschmack insgesamt**19%

**Auslaufsicher**11%

**Geruch**6%

**Süße**5%

**Qualität insgesamt**4%

**beworben Vs Tatsächliches Produkt**2%

**Gesamtgröße**2%

**Inhaltsstoffe – insgesamt**2%

**Produktzustand**2%