---
title: "esn vegan protein — Niche Verdict: Skip it (44/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/drogerie-k-rperpflege/esn-vegan-protein"
last_updated: "2026-07-14T00:53:30.951Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — esn vegan protein doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — esn vegan protein doesn't clear our bar today."
  "og:title": "esn vegan protein — Niche Verdict: Skip it (44/100) | Amazon Germany - Flapen"
---

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# **esn vegan protein**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 44Conversion 16Competition 20Returns 100Price range 82Avg price 95Brand share 0Review moat 59Quality gap 90

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€26.41**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****€10.72–€38.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,129.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+15.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€44K**

€44K/yr · 129K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▲rising

**Sellers**

**20**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- MORE NUTRITION69% - ESN17% - IronMaxx10% - Nutri +2% - KoRo2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€9K30%€13K40%€17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MORE Vegan Protein 600 g Vanilla Proteinpulver mit bis zu 26 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany](https://m.media-amazon.com/images/I/41VrP0w3rKL.jpg)**MORE Vegan Protein 600 g Vanilla Proteinpulver mit bis zu 26 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.51**4.1★135 rev](https://www.amazon.de/dp/B0CDX6K61G) [2![MORE Vegan Protein - Fine Milk Chocolate - 600 g Proteinpulver mit bis zu 22 g Protein pro Portion mit Erbsen- Sonnenblumen- und Kürbiskernprotein - made in Germany](https://m.media-amazon.com/images/I/41In0RECqiL.jpg)**MORE Vegan Protein - Fine Milk Chocolate - 600 g Proteinpulver mit bis zu 22 g Protein pro Portion mit Erbsen- Sonnenblumen- und Kürbiskernprotein - made in Germany**MORE NUTRITION**€31.33**3.9★136 rev](https://www.amazon.de/dp/B0BLZ5DB55) [3![MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany](https://m.media-amazon.com/images/I/41ErYoATQrL.jpg)**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**4.0★54 rev](https://www.amazon.de/dp/B0CZXV5BND) [4![ESN Designer Whey Pulver Cinnamon Cereal 1000g](https://m.media-amazon.com/images/I/41yIgVn08dL.jpg)**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**4.6★371 rev](https://www.amazon.de/dp/B0CJMD9C2M) [5![IronMaxx 100% Vegan Protein Zero - Vanilla Dream 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät](https://m.media-amazon.com/images/I/51OePh-T-fL.jpg)**IronMaxx 100% Vegan Protein Zero - Vanilla Dream 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€15.42**4.1★161 rev](https://www.amazon.de/dp/B0B71NKSK8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MORE Chunky Flavour Pistachio White Chocolate 150 g vegan](https://m.media-amazon.com/images/I/41OEpc6HxlL.jpg)**MORE Chunky Flavour Pistachio White Chocolate 150 g vegan**MORE NUTRITION**€10.72**348 rev1y ago](https://www.amazon.de/dp/B0FF58NHB2) [![IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät](https://m.media-amazon.com/images/I/51o6U7vNRHL.jpg)**IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€14.34**28 rev1y ago](https://www.amazon.de/dp/B0F29CN6S1) [![MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany](https://m.media-amazon.com/images/I/41ErYoATQrL.jpg)**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**54 rev2y ago](https://www.amazon.de/dp/B0CZXV5BND) [![MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany](https://m.media-amazon.com/images/I/31botDzY0IL.jpg)**MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany**MORE NUTRITION**€30.81**40 rev2y ago](https://www.amazon.de/dp/B0CP81FVBC) [![ESN Designer Whey Pulver Cinnamon Cereal 1000g](https://m.media-amazon.com/images/I/41yIgVn08dL.jpg)**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**371 rev2y ago](https://www.amazon.de/dp/B0CJMD9C2M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät](https://m.media-amazon.com/images/I/51o6U7vNRHL.jpg)**IronMaxx 100% Vegan Protein Zero - Dark Cookie Salted Caramel 500g | Veganes Eiweißpulver ohne Zucker | Low Carb Protein Shake High Protein laktosefrei geeignet für Muskelaufbau & Diät**IronMaxx**€14.34**3.2★**▲ 118%**](https://www.amazon.de/dp/B0F29CN6S1) [![MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany](https://m.media-amazon.com/images/I/31botDzY0IL.jpg)**MORE Vegan Protein 600 g Geschmacksneutral veganes Proteinpulver mit bis zu 27 g Protein pro Portion mit Sojaprotein - made in Germany**MORE NUTRITION**€30.81**3.8★**▲ 93%**](https://www.amazon.de/dp/B0CP81FVBC) [![MORE Chunky Flavour Pistachio White Chocolate 150 g vegan](https://m.media-amazon.com/images/I/41OEpc6HxlL.jpg)**MORE Chunky Flavour Pistachio White Chocolate 150 g vegan**MORE NUTRITION**€10.72**4.3★**▲ 38%**](https://www.amazon.de/dp/B0FF58NHB2) [![MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany](https://m.media-amazon.com/images/I/41ErYoATQrL.jpg)**MORE Vegan Protein Cinnalicious 600 g für 20 Portionen Proteinpulver mit bis zu 25 g Protein pro Portion mit Soja- und Mandelprotein - made in Germany**MORE NUTRITION**€30.82**4.0★**▲ 30%**](https://www.amazon.de/dp/B0CZXV5BND) [![ESN Designer Whey Pulver Cinnamon Cereal 1000g](https://m.media-amazon.com/images/I/41yIgVn08dL.jpg)**ESN Designer Whey Pulver Cinnamon Cereal 1000g**ESN**€36.21**4.6★**▲ 28%**](https://www.amazon.de/dp/B0CJMD9C2M)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — +15.0% search growth over the last 90 days.

5K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geschmack insgesamt**32%

*“Super lecker & Crunchy”*

**Geschmack**17%

*“Super Geschmack”*

**Ernährungs Gehalt**10%

*“Bestes Proteinpulver”*

**Löslichkeit**5%

*“das Pulver lässt sich angenehm in Smoothies und Shakes einrühren.”*

**Qualität insgesamt**4%

*“High quality”*

**Süße**4%

*“Sehr süsd”*

**Vegan/Biologisch**4%

*“Bestes veganes Proteinpulver”*

**Preis-Leistungs-Verhältnis**3%

*“Super Preis Leistung, Preis Leistung stimmt”*

**Inhaltsstoffe – insgesamt**2%

*“Die Produkte von ESN sind für mich die besten”*

**Textur/Konsistenz – insgesamt**2%

*“Cremig”*

### **What buyers complain about **

**Geschmack insgesamt**25%

*“Schmeckt sandig”*

**Süße**11%

*“Zuviel Süssungsmittel”*

**Geschmack**9%

*“More chunky flavor”*

**Preis-Leistungs-Verhältnis**8%

*“Preisanstieg”*

**Künstliche Süßstoffe**7%

*“Schmeckt nur nach Süßungsmitteln”*

**Ernährungs Gehalt**6%

*“Schmeckt nicht so süss wie andere Protein pulver”*

**Textur/Konsistenz – insgesamt**2%

*“Konsistenz ausbaufähig”*

**Löslichkeit**2%

*“Löst sich nicht vollständig auf”*

**beworben Vs Tatsächliches Produkt**1%

*“Entgegen der Abbildung kein Shaker enthalten”*

**Vegan/Biologisch**1%

*“Nicht VEGAN”*

### **Top return reasons **

**Geschmack insgesamt**34%

**Geschmack**16%

**Auslaufsicher**8%

**Inhaltsstoffe – insgesamt**5%

**Künstliche Süßstoffe**4%

**Süße**4%

**Geruch**3%

**Kontamination**3%

**Funktionalität insgesamt**3%

**beworben Vs Tatsächliches Produkt**2%