---
title: "z890 — Niche Verdict: Skip it (31/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/computer-zubeh-r/z890"
last_updated: "2026-07-13T22:39:47.116Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — z890 doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — z890 doesn't clear our bar today."
  "og:title": "z890 — Niche Verdict: Skip it (31/100) | Amazon Germany - Flapen"
---

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# **z890**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 23Conversion 2Competition 69Returns 18Price range 0Avg price 34Brand share 0Review moat 96Quality gap 82

**Review moat**

**Incredible****82.15**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****€277.50**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****€18K**

€18K/yr · 49K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****€148.31–€720.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**4 **▼falling

**Sellers**

**192**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- ASUS58% - Gigabyte27% - MSI12% - NZXT2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€5266%€1K9%€2K12%€2K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ASUS ROG Strix Z890-F Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 5X M.2 Q-Release PCIe 5.0 2X Thunderbolt 4 DIMM Fit)](https://m.media-amazon.com/images/I/41q01NuK0-L.jpg)**ASUS ROG Strix Z890-F Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 5X M.2 Q-Release PCIe 5.0 2X Thunderbolt 4 DIMM Fit)**ASUS**€263.90**4.4★367 rev](https://www.amazon.de/dp/B0DJDFR3L5) [2![ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)](https://m.media-amazon.com/images/I/41vnP-7hZ-L.jpg)**ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)**ASUS**€416.30**3.8★77 rev](https://www.amazon.de/dp/B0DJDFM619) [3![ASUS TUF Gaming Z890-PLUS WiFi Mainboard Sockel Intel LGA 1851 (ATX PCIe 5.0 DDR5 DisplayPort HDMI Thunderbolt 4 4X M.2 WiFi 7 Q-Release Aura Sync)](https://m.media-amazon.com/images/I/41q6uqgyoPL.jpg)**ASUS TUF Gaming Z890-PLUS WiFi Mainboard Sockel Intel LGA 1851 (ATX PCIe 5.0 DDR5 DisplayPort HDMI Thunderbolt 4 4X M.2 WiFi 7 Q-Release Aura Sync)**ASUS**€217.34**4.2★415 rev](https://www.amazon.de/dp/B0DJDFKV2J) [4![GIGABYTE Z890 AORUS Elite WIFI7 Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN Thunderbolt 4](https://m.media-amazon.com/images/I/41gqHrnltjL.jpg)**GIGABYTE Z890 AORUS Elite WIFI7 Motherboard - Unterstützt Intel Core Ultra (Serie 2) CPUs 16+1+2 Phasen VRM bis zu 8800MHz DDR5 (OC) 1xPCIe 5.0 + 3xPCIe 4.0 Wi-Fi 7 2.5GbE LAN Thunderbolt 4**Gigabyte**€192.79**4.3★79 rev](https://www.amazon.de/dp/B0DK7M5X2R) [5![ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)](https://m.media-amazon.com/images/I/41Ckx3qYL1L.jpg)**ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)**ASUS**€335.68**4.2★65 rev](https://www.amazon.de/dp/B0DJDFY3FL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![NZXT N9 Z890 - Intel Z890 LGA 1851 ATX Gaming-Mainboard für Core Ultra (Serie 2) - 20+1+1 DDR5 5X M.2 PCIe 5.0 Wi-Fi 7 5GbE Thunderbolt 4 - RGB Vollmetallabdeckung - Schwarz](https://m.media-amazon.com/images/I/415d9Ao8TuL.jpg)**NZXT N9 Z890 - Intel Z890 LGA 1851 ATX Gaming-Mainboard für Core Ultra (Serie 2) - 20+1+1 DDR5 5X M.2 PCIe 5.0 Wi-Fi 7 5GbE Thunderbolt 4 - RGB Vollmetallabdeckung - Schwarz**NZXT**€356.47**35 rev1y ago](https://www.amazon.de/dp/B0DZF28PL4) [![ASUS ROG Strix Z890-H Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX DDR5 1x PCIe 5.0 x 16 SafeSlot 4X M.2 3X PCIe 4.0 WiFi 7 Aura Sync)](https://m.media-amazon.com/images/I/51btqiQpgfL.jpg)**ASUS ROG Strix Z890-H Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX DDR5 1x PCIe 5.0 x 16 SafeSlot 4X M.2 3X PCIe 4.0 WiFi 7 Aura Sync)**ASUS**€276.18**8 rev1y ago](https://www.amazon.de/dp/B0DT7QYG6W) [![MSI PRO Z890-S WiFi PZ Mainboard Back-Connect ATX Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851 DDR5 Memory Boost (8600+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 2 5G LAN](https://m.media-amazon.com/images/I/41AxlpzbITL.jpg)**MSI PRO Z890-S WiFi PZ Mainboard Back-Connect ATX Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851 DDR5 Memory Boost (8600+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 2 5G LAN**MSI**€235.36**15 rev1y ago](https://www.amazon.de/dp/B0BSLJY9R6) [![ASUS ROG Maximus Z890 Hero BTF Gaming Mainboard Sockel Intel LGA 1851 (ATX DDR5 WiFi 7 3X PCIe 5.0 M.2 3X PCIe 4.0 M.2 2X Thunderbolt 4 verstecktes Anschlussdesign)](https://m.media-amazon.com/images/I/41EWpGpekyL.jpg)**ASUS ROG Maximus Z890 Hero BTF Gaming Mainboard Sockel Intel LGA 1851 (ATX DDR5 WiFi 7 3X PCIe 5.0 M.2 3X PCIe 4.0 M.2 2X Thunderbolt 4 verstecktes Anschlussdesign)**ASUS**€518.97**20 rev1y ago](https://www.amazon.de/dp/B0DT7J49K7) [![MSI MEG Z890 Unify-X Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851-110A SPS DDR5 Speicher (9600+ MT/s OC) PCIe 5.0 & 4.0 x16 M.2 Gen5 Thunderbolt 4 Wi-Fi 7 5G](https://m.media-amazon.com/images/I/514z2AAtFWL.jpg)**MSI MEG Z890 Unify-X Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Series 2) LGA 1851-110A SPS DDR5 Speicher (9600+ MT/s OC) PCIe 5.0 & 4.0 x16 M.2 Gen5 Thunderbolt 4 Wi-Fi 7 5G**MSI**€545.35**3 rev1y ago](https://www.amazon.de/dp/B0DQ259PZJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MSI MPG X870E Carbon WiFi Mainboard ATX - Unterstützt AMD Ryzen 9000/8000/7000 Prozessoren AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN](https://m.media-amazon.com/images/I/51Vij9jY8qL.jpg)**MSI MPG X870E Carbon WiFi Mainboard ATX - Unterstützt AMD Ryzen 9000/8000/7000 Prozessoren AM5-110A SPS VRM DDR5 Memory Boost 8400+MT/s (OC) PCIe 5.0 x16 & 4.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN**MSI**€377.03**4.2★**▲ 300%**](https://www.amazon.de/dp/B0DCZXJ32B) [![ASUS ROG Maximus Z890 APEX Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 3X PCIe 5.0 M.2 Q-Release 2X Thunderbolt 4 DIMM Flex)](https://m.media-amazon.com/images/I/41zQW6gsJML.jpg)**ASUS ROG Maximus Z890 APEX Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 WiFi 7 3X PCIe 5.0 M.2 Q-Release 2X Thunderbolt 4 DIMM Flex)**ASUS**€395.96**4.1★**▲ 182%**](https://www.amazon.de/dp/B0DJDHCC9X) [![ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)](https://m.media-amazon.com/images/I/41vnP-7hZ-L.jpg)**ASUS ROG Maximus Z890 Hero Gaming Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM WiFi 7 3X PCIe 5.0 M.2 3X PCIE 4.0 M.2 2X Thunderbolt 4 DIMM Flex)**ASUS**€416.30**3.8★**▲ 157%**](https://www.amazon.de/dp/B0DJDFM619) [![ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)](https://m.media-amazon.com/images/I/41Ckx3qYL1L.jpg)**ASUS ROG Strix Z890-E Gaming WiFi Mainboard Sockel Intel LGA 1851 (ATX Advanced AI DDR5 NitroPath DRAM 7X M.2 WiFi 7 PCIe 5.0 Q-Release 2X Thunderbolt 4 DIMM Flex)**ASUS**€335.68**4.2★**▲ 157%**](https://www.amazon.de/dp/B0DJDFY3FL) [![MSI MPG Z890 Edge TI WiFi Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Serie 2) LGA 1851-90A SPS VRM DDR5 Memory Boost (9066+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN](https://m.media-amazon.com/images/I/514o8hg9giL.jpg)**MSI MPG Z890 Edge TI WiFi Mainboard ATX - Unterstützt Intel Core Ultra Prozessoren (Serie 2) LGA 1851-90A SPS VRM DDR5 Memory Boost (9066+ MT/s OC) PCIe 5.0 x16 M.2 Gen5 Wi-Fi 7 5G LAN**MSI**€301.50**4.6★**▲ 124%**](https://www.amazon.de/dp/B0BSMYVD88)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 39 weeks — -3.1% search growth over the last 90 days.

4K3KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Qualität insgesamt**21%

*“Super Qualität Top ASUS Produkt”*

**Preis-Leistungs-Verhältnis**15%

*“Solides Board für den Preis”*

**Design insgesamt**9%

*“da das Layout sehr übersichtlich ist”*

**Stärke**8%

*“Ein sehr solides Mainboard mit allerlei Features”*

**beworben Vs Tatsächliches Produkt**7%

*“Artikel wie beschrieben, alles bestens”*

**Montage/Installation**7%

*“leicht zu installieren”*

**Haltbarkeit**5%

*“Ich habe dieses Mainboard für einen neuen PC-Build verwendet und bin sehr zufrieden mit der Qualität, Ausstattung und Zuverlässigkeit”*

**Einstellbarkeit/Drehbarkeit/lehnend**4%

*“Viele Einstellmöglichkeiten”*

**Rechnenleistung**4%

*“Super schnelles Mainboard”*

**Konnektivität – insgesamt**3%

*“Besonders positiv ist die integrierte WiFi-Funktion, die zuverlässig arbeitet und eine stabile Verbindung bietet”*

### **What buyers complain about **

**Defekt Material/Teile**12%

*“Artikel ohne Funktion/Defekt”*

**Produktzustand**12%

*“b ware als neu verkauft”*

**Funktionalität insgesamt**9%

*“Läuft leider nicht”*

**Buchse/Anschluss/Stecker**8%

*“Besonders ärgerlich: An der Front hätte man heute problemlos vier USB 3.0 Anschlüsse verbauen können, statt nur 2× USB 2.0 und 2× USB 3.0”*

**Konnektivität – insgesamt**8%

*“die WLAN-Verbindung ist instabil.”*

**Software/Anwendung**7%

*“die ASUS-Software manchmal etwas unübersichtlich wirkt.”*

**Audioqualität**6%

*“mit Creative Soundkarten egal ob intern oder extern gibt es auch Probleme.”*

**Qualität insgesamt**6%

*“macht guten Eindruck, aber enttäuschende Leistung”*

**Haltbarkeit**3%

*“Motherboard nach fast einem halben Jahr leider zum wegwerfen”*

**Rechnenleistung**3%

*“Läuft leider nicht”*

### **Top return reasons **

**Funktionalität insgesamt**20%

**Defekt Material/Teile**19%

**Kompatibilität – insgesamt**18%

**Produktzustand**8%

**Gesamtgröße**7%

**Preis-Leistungs-Verhältnis**5%

**Buchse/Anschluss/Stecker**4%

**Ständiger Neustart oder Neustart**4%

**beworben Vs Tatsächliches Produkt**3%

**Heizung**2%