---
title: "sol de janeiro — Niche Verdict: Skip it (46/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/computer-zubeh-r/sol-de-janeiro"
last_updated: "2026-07-14T00:20:44.344Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 98% of clicks) — sol de janeiro doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 98% of clicks) — sol de janeiro doesn't clear our bar today."
  "og:title": "sol de janeiro — Niche Verdict: Skip it (46/100) | Amazon Germany - Flapen"
---

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# **sol de janeiro**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 69Growth 22Conversion 13Competition 45Returns 99Price range 79Avg price 95Brand share 6Review moat 25Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****€26.12**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€3.34–€60.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****€720K**

€720K/yr · 2.6M searches

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,634.04**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**163**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- Sol de Janeiro83% - Henjunu8% - Glow Recipe2% - Kiko Milano2% - Essence Cosmetics2% - Jean & Len1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€72K20%€144K30%€216K40%€288K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SOL DE JANEIRO de Janeiro - Bum Bum Jet Set Orange](https://m.media-amazon.com/images/I/41UAv3gBViL.jpg)**SOL DE JANEIRO de Janeiro - Bum Bum Jet Set Orange**Sol de Janeiro**€29.60**4.5★2,434 rev](https://www.amazon.de/dp/B089R5T26N) [2![Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz](https://m.media-amazon.com/images/I/41C4hIpmN+L.jpg)**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**4.8★27 rev](https://www.amazon.de/dp/B0GTQS33Y7) [3![Sol de Janeiro Cheirosa 91 Perfume Mist Körperspray mit Passionsfrucht Honigkaramell und Rose Blumiger Duft Vegan und Parabenfrei](https://m.media-amazon.com/images/I/31ZTnn8KtlL.jpg)**Sol de Janeiro Cheirosa 91 Perfume Mist Körperspray mit Passionsfrucht Honigkaramell und Rose Blumiger Duft Vegan und Parabenfrei**Sol de Janeiro**€26.37**4.4★74 rev](https://www.amazon.de/dp/B0G5Q4S2M2) [4![2 Stück Parfüm Bodyspray Damen 48ml Mit Haken Damendüfte Langanhaltendes Körper Und Haar Fruchtiges Fragrances Damenparfum Körperspray Mini Parfümspray für Reisen Urlaubsreise Gift for Women](https://m.media-amazon.com/images/I/41tObErxU0L.jpg)**2 Stück Parfüm Bodyspray Damen 48ml Mit Haken Damendüfte Langanhaltendes Körper Und Haar Fruchtiges Fragrances Damenparfum Körperspray Mini Parfümspray für Reisen Urlaubsreise Gift for Women**Henjunu**€11.27**4.0★90 rev](https://www.amazon.de/dp/B0DTDPJ86B) [5![Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml](https://m.media-amazon.com/images/I/31NmEdRmNaL.jpg)**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**5.0★2 rev](https://www.amazon.de/dp/B0GTR1YVX9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz](https://m.media-amazon.com/images/I/41C4hIpmN+L.jpg)**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**27 rev3mo ago](https://www.amazon.de/dp/B0GTQS33Y7) [![Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml](https://m.media-amazon.com/images/I/31NmEdRmNaL.jpg)**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**2 rev3mo ago](https://www.amazon.de/dp/B0GTR1YVX9) [![Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition](https://m.media-amazon.com/images/I/31xc3q2uB5L.jpg)**Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition**Sol de Janeiro**€31.97**105 rev3mo ago](https://www.amazon.de/dp/B0GRHX1JN1) [![Sol de Janeiro Body Your Way Körperpflege Discovery Set 4 Body Creams Brazilian Bum Bum Cream Bom Dia Bright Rosa Charmosa Dewy Delícia Drench Body Butter](https://m.media-amazon.com/images/I/31K-a2lMdML.jpg)**Sol de Janeiro Body Your Way Körperpflege Discovery Set 4 Body Creams Brazilian Bum Bum Cream Bom Dia Bright Rosa Charmosa Dewy Delícia Drench Body Butter**Sol de Janeiro**€39.17**6 rev5mo ago](https://www.amazon.de/dp/B0GL3BSP9G) [![Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml](https://m.media-amazon.com/images/I/31Iw7Ik4hZL.jpg)**Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml**Sol de Janeiro**€34.80**1,114 rev5mo ago](https://www.amazon.de/dp/B0FFCQQP4M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition](https://m.media-amazon.com/images/I/31xc3q2uB5L.jpg)**Sol de Janeiro Cheeky Biquíni Cheirosa Parfüm-Spray Aprikose Orangenblüte und Vanille Limitierte Edition**Sol de Janeiro**€31.97**4.6★**▲ 267%**](https://www.amazon.de/dp/B0GRHX1JN1) [![Jan & Jul Mädchen Schnell trocknender Sonnenhut mit Nackenschutz für Schwimmen Strandhut für Kleinkinder und Kinder (L: 2-5 Jahre Häschen und Blumen)](https://m.media-amazon.com/images/I/41NGo+f86UL.jpg)**Jan & Jul Mädchen Schnell trocknender Sonnenhut mit Nackenschutz für Schwimmen Strandhut für Kleinkinder und Kinder (L: 2-5 Jahre Häschen und Blumen)**Jan & Jul**€18.30**4.8★**▲ 263%**](https://www.amazon.de/dp/B0FZP8JHDB) [![Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml](https://m.media-amazon.com/images/I/31NmEdRmNaL.jpg)**Sol de Janeiro Cheirosa Discovery Set Ipanema Sunset 4 Perfume Mists Cheirosa 40 62 91 & 48 je 30 ml**Sol de Janeiro**€45.42**5.0★**▲ 259%**](https://www.amazon.de/dp/B0GTR1YVX9) [![Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz](https://m.media-amazon.com/images/I/41C4hIpmN+L.jpg)**Sol de Janeiro Cheirosa Perfume Mist Trio Discovery Set 3 Düfte je 30 ml Vanille Karamell Sandelholz**Sol de Janeiro**€34.86**4.8★**▲ 251%**](https://www.amazon.de/dp/B0GTQS33Y7) [![Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml](https://m.media-amazon.com/images/I/31Iw7Ik4hZL.jpg)**Sol de Janeiro Sundays in Rio Fragrance Limited Edition Hair & Body Perfume Mist 90 ml**Sol de Janeiro**€34.80**4.6★**▲ 168%**](https://www.amazon.de/dp/B0FFCQQP4M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Geruch**63%

*“Mega Duft”*

**Qualität insgesamt**6%

*“Sehr schönes Produkt”*

**Farbe**4%

*“Helle Farbe”*

**Weiches Gefühl**3%

*“Dezent✨ Soooo soft und schön🤩”*

**Preis-Leistungs-Verhältnis**3%

*“Gut, kostet auch nur 4 Euro”*

**Komfort insgesamt**3%

*“Sehr angenehme Body Creams”*

**beworben Vs Tatsächliches Produkt**2%

*“Wie erwartet”*

**Haltbarkeit**2%

*“Richt gut und haltet lange”*

**Gesamtgröße**2%

*“Gute probiergrösse”*

**Geschenk Zweck**1%

*“Das war ein Geschenk 🎁 für meine Mama,es riecht gut,”*

### **What buyers complain about **

**Geruch**40%

*“Blasser Duft kaum erkennbarer Duft”*

**Preis-Leistungs-Verhältnis**11%

*“Allerdings ist der Preis ziemlich happig”*

**Gesamtgröße**6%

*“Sehr klein für den Preis”*

**Ölig/fettig**3%

*“wurden meine Haare davon fettig was ich sonst nie habe.”*

**Funktionalität insgesamt**3%

*“Mach nix”*

**Ethischer Handel/Fairer Handel**3%

*“Betrug”*

**Haftung/Klebrigkeit**3%

*“Leider sind sie recht klebrig auf den Lippen”*

**Alkoholgehalt**3%

*“Riecht bisschen nach alkohol”*

**beworben Vs Tatsächliches Produkt**2%

*“Produktbeschreibung unvollständig”*

**Allergien**2%

*“Ich vertrage solche Produkte nicht (allergische Reaktion).”*

### **Top return reasons **

**Geruch**38%

**Gesamtgröße**16%

**Preis-Leistungs-Verhältnis**10%

**Auslaufsicher**9%

**beworben Vs Tatsächliches Produkt**6%

**Defekt Material/Teile**5%

**Produktzustand**3%

**Farbe**3%

**Haftung/Klebrigkeit**3%

**Qualität insgesamt**2%