---
title: "microsoft surface — Niche Verdict: Skip it (42/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/computer-zubeh-r/microsoft-surface"
last_updated: "2026-07-14T04:52:37.057Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — microsoft surface doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — microsoft surface doesn't clear our bar today."
  "og:title": "microsoft surface — Niche Verdict: Skip it (42/100) | Amazon Germany - Flapen"
---

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# **microsoft surface**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 96Growth 19Conversion 5Competition 47Returns 35Price range 0Avg price 0Brand share 0Review moat 95Quality gap 90

**Market size**

**Incredible****€3.4M**

€3.4M/yr · 1.6M searches

**Review moat**

**Great****106.06**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.8%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****€572.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****€96.19–€984.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**2 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Microsoft97% - AWOW3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€336K20%€673K30%€1.0M40%€1.3M1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Microsoft Surface Pro | Copilot+ PC | 12 LCD Touchscreen | Snapdragon X Plus | 16GB RAM | 256GB Speicher | Neuestes Modell | Platin](https://m.media-amazon.com/images/I/31yguUyS9AL.jpg)**Microsoft Surface Pro | Copilot+ PC | 12 LCD Touchscreen | Snapdragon X Plus | 16GB RAM | 256GB Speicher | Neuestes Modell | Platin**Microsoft**€621.77**4.4★132 rev](https://www.amazon.de/dp/B0DYDV1KDM) [2![Microsoft Surface Laptop | Copilot+ PC | 13 LCD Touchscreen | Snapdragon X Plus | 16GB RAM | 256GB Speicher | Neuestes Modell | Platin](https://m.media-amazon.com/images/I/41ORYu2cmeL.jpg)**Microsoft Surface Laptop | Copilot+ PC | 13 LCD Touchscreen | Snapdragon X Plus | 16GB RAM | 256GB Speicher | Neuestes Modell | Platin**Microsoft**€665.53**4.3★63 rev](https://www.amazon.de/dp/B0DYDVFVTJ) [3![Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 256GB SSD | 11. Edition neuestes Modell | Schwarz | exklusiv auf Amazon](https://m.media-amazon.com/images/I/41B3n68gwsL.jpg)**Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 256GB SSD | 11. Edition neuestes Modell | Schwarz | exklusiv auf Amazon**Microsoft**€778.94**4.4★59 rev](https://www.amazon.de/dp/B0DQTTN97K) [4![Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Platin](https://m.media-amazon.com/images/I/41Wdehv8dYL.jpg)**Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Platin**Microsoft**€843.45**4.4★207 rev](https://www.amazon.de/dp/B0D1VY9GH3) [5![Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Schwarz | QWERTZ](https://m.media-amazon.com/images/I/41avMz1OeiL.jpg)**Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Schwarz | QWERTZ**Microsoft**€822.14**4.4★207 rev](https://www.amazon.de/dp/B0D1VZCM76)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Microsoft Surface Pro | 12 3 2 7K Touchscreen | Intel Core i5 10. Generation | 256GB SSD | Windows 11 Pro | GRATIS Antiviren-Software inkl. 12 Monate Garantie (Generalüberholt)](https://m.media-amazon.com/images/I/419ouj72vpL.jpg)**Microsoft Surface Pro | 12 3 2 7K Touchscreen | Intel Core i5 10. Generation | 256GB SSD | Windows 11 Pro | GRATIS Antiviren-Software inkl. 12 Monate Garantie (Generalüberholt)**Microsoft**€288.36**0 rev3mo ago](https://www.amazon.de/dp/B0GVS5PRJL) [![Microsoft Surface Go 2 Touchscreen Laptop 10 5 Zoll FHD (1920 x 1080) Intel Pentium Gold 4425Y 4 GB RAM 64 GB SSD japanische Tastatur ohne USB-Anschluss Windows 11 Pro (generalüberholt)](https://m.media-amazon.com/images/I/31+I4wSezoL.jpg)**Microsoft Surface Go 2 Touchscreen Laptop 10 5 Zoll FHD (1920 x 1080) Intel Pentium Gold 4425Y 4 GB RAM 64 GB SSD japanische Tastatur ohne USB-Anschluss Windows 11 Pro (generalüberholt)**Microsoft**€135.01**1 rev3mo ago](https://www.amazon.de/dp/B0GTYTRNPX) [![Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 256GB SSD | 11. Edition neuestes Modell | Schwarz | exklusiv auf Amazon](https://m.media-amazon.com/images/I/41B3n68gwsL.jpg)**Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 256GB SSD | 11. Edition neuestes Modell | Schwarz | exklusiv auf Amazon**Microsoft**€778.94**59 rev6mo ago](https://www.amazon.de/dp/B0DQTTN97K) [![Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Schwarz | QWERTZ](https://m.media-amazon.com/images/I/41avMz1OeiL.jpg)**Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Schwarz | QWERTZ**Microsoft**€822.14**207 rev6mo ago](https://www.amazon.de/dp/B0D1VZCM76) [![Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | neuestes Modell 11. Edition | Schwarz (Netzteil separat erhältlich)](https://m.media-amazon.com/images/I/41B3n68gwsL.jpg)**Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | neuestes Modell 11. Edition | Schwarz (Netzteil separat erhältlich)**Microsoft**€984.56**119 rev6mo ago](https://www.amazon.de/dp/B0DQTVQNYD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Microsoft Surface Pro | 12 3 2 7K Touchscreen | Intel Core i5 10. Generation | 256GB SSD | Windows 11 Pro | GRATIS Antiviren-Software inkl. 12 Monate Garantie (Generalüberholt)](https://m.media-amazon.com/images/I/419ouj72vpL.jpg)**Microsoft Surface Pro | 12 3 2 7K Touchscreen | Intel Core i5 10. Generation | 256GB SSD | Windows 11 Pro | GRATIS Antiviren-Software inkl. 12 Monate Garantie (Generalüberholt)**Microsoft**€288.36**0.0★**▲ 284%**](https://www.amazon.de/dp/B0GVS5PRJL) [![Microsoft Surface Go 2 Touchscreen Laptop 10 5 Zoll FHD (1920 x 1080) Intel Pentium Gold 4425Y 4 GB RAM 64 GB SSD japanische Tastatur ohne USB-Anschluss Windows 11 Pro (generalüberholt)](https://m.media-amazon.com/images/I/31+I4wSezoL.jpg)**Microsoft Surface Go 2 Touchscreen Laptop 10 5 Zoll FHD (1920 x 1080) Intel Pentium Gold 4425Y 4 GB RAM 64 GB SSD japanische Tastatur ohne USB-Anschluss Windows 11 Pro (generalüberholt)**Microsoft**€135.01**2.0★**▲ 283%**](https://www.amazon.de/dp/B0GTYTRNPX) [![Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | neuestes Modell 11. Edition | Schwarz (Netzteil separat erhältlich)](https://m.media-amazon.com/images/I/41B3n68gwsL.jpg)**Microsoft Surface Pro | Copilot+ PC | 13 OLED Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | neuestes Modell 11. Edition | Schwarz (Netzteil separat erhältlich)**Microsoft**€984.56**4.2★**▲ 172%**](https://www.amazon.de/dp/B0DQTVQNYD) [![Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Platin](https://m.media-amazon.com/images/I/41Wdehv8dYL.jpg)**Microsoft Surface Laptop | Copilot+ PC | 13.8 Touchscreen | Snapdragon X Elite (12 Kerne) | 16GB RAM | 512GB SSD | 7. Edition | Platin**Microsoft**€843.45**4.4★**▲ 152%**](https://www.amazon.de/dp/B0D1VY9GH3) [![2021 Microsoft Surface Pro 7+ mit Intel Core i5-1135G7 (12 3-zoll 8GB RAM 128GB SSD) Platin (Generalüberholt)](https://m.media-amazon.com/images/I/31AnVZkiTRL.jpg)**2021 Microsoft Surface Pro 7+ mit Intel Core i5-1135G7 (12 3-zoll 8GB RAM 128GB SSD) Platin (Generalüberholt)**Microsoft**€356.81**3.5★**▲ 150%**](https://www.amazon.de/dp/B09WVVZQD3)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 30 weeks — -12.6% search growth over the last 90 days.

40K30KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Qualität insgesamt**22%

*“Super Gerät”*

**Preis-Leistungs-Verhältnis**10%

*“Super Rechner super Preis”*

**Akkulaufzeit**8%

*“Läuft super, lange Akkulaufzeit”*

**Gesamtgröße**7%

*“Passt”*

**Software/Anwendung**7%

*“Software super vorbereitet zur Nutzung, gut verständliche Anleitung”*

**beworben Vs Tatsächliches Produkt**5%

*“Das was ich wollte”*

**Benutzerfreundlichkeit**5%

*“Sehr schnelle einfache Bedienung”*

**Montage/Installation**3%

*“leicht zu installieren,”*

**Flexibilität**3%

*“vor allem flexibler im Einsatz.”*

**Design insgesamt**3%

*“top Design und Qualiät”*

### **What buyers complain about **

**Aufladen**20%

*“Schade, dass man ihn nur mit dem beigefügten Steckerladegarät ausladen kann”*

**Funktionalität insgesamt**7%

*“Funktioniert nicht wie es muss”*

**Preis-Leistungs-Verhältnis**7%

*“Schade für das Geld”*

**Konnektivität – insgesamt**7%

*“Wifi Probleme”*

**Touch-/Tastensteuerung**4%

*“Touchdisplay funktioniert manchmal nicht”*

**Montage/Installation**4%

*“Das Aufsetzen hat auch nicht reibungslos funktioniert”*

**Buchse/Anschluss/Stecker**4%

*“Der Stecker war sehr schnell defekt, dadurch war der Artikel wertlos”*

**Materialqualität**4%

*“Es handelt sich um einen konstruktionsbedingten Materialfehler, welcher im Internet tausendfach zu finden ist”*

**Qualität insgesamt**3%

*“muss sich mittlerweile aber auch einige Kritik gefallen lassen.”*

**Benutzerfreundlichkeit**3%

*“schnell frustrierend”*

### **Top return reasons **

**Kompatibilität – insgesamt**15%

**Funktionalität insgesamt**15%

**Software/Anwendung**11%

**Gesamtgröße**6%

**Defekt Material/Teile**6%

**Aufladen**6%

**Ständiger Neustart oder Neustart**4%

**Montage/Installation**4%

**Preis-Leistungs-Verhältnis**3%

**Rechnenleistung**3%