---
title: "matthew perry — Niche Verdict: Skip it (30/100) | Amazon Germany - Flapen"
canonical_url: "https://flapen.com/amazon/research/de/b-robedarf-schreibwaren/matthew-perry"
last_updated: "2026-07-14T00:44:02.902Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — matthew perry doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — matthew perry doesn't clear our bar today."
  "og:title": "matthew perry — Niche Verdict: Skip it (30/100) | Amazon Germany - Flapen"
---

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# **matthew perry**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 12Conversion 40Competition 0Returns 66Price range 89Avg price 87Brand share 0Review moat 16Quality gap 78

**Price range**

**Great****€13.80–€30.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****€19.78**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****20,235.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€5K**

€5K/yr · 9K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **

**Sellers**

**53**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Friends57% - EUGINE DREAM24% - Headline Books19%

## **Product shelf**

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large](https://m.media-amazon.com/images/I/41f6PhkjrlL.jpg)**Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large**Friends**€30.79**0.0★0 rev](https://www.amazon.de/dp/B09PBXPS62) [2![They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M](https://m.media-amazon.com/images/I/41f54JyhTzL.jpg)**They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M**EUGINE DREAM**€13.80**3.9★4 rev](https://www.amazon.de/dp/B07XSKRD9M) [3![Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends](https://m.media-amazon.com/images/I/415d4ULDMRL.jpg)**Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends**Headline Books**€14.76**4.6★60,703 rev](https://www.amazon.de/dp/1472295935)

### **Newest**

by launch date

[![Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends](https://m.media-amazon.com/images/I/415d4ULDMRL.jpg)**Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends**Headline Books**€14.76**60,703 rev4y ago](https://www.amazon.de/dp/1472295935) [![Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large](https://m.media-amazon.com/images/I/41f6PhkjrlL.jpg)**Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large**Friends**€30.79**0 rev4y ago](https://www.amazon.de/dp/B09PBXPS62) [![They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M](https://m.media-amazon.com/images/I/41f54JyhTzL.jpg)**They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M**EUGINE DREAM**€13.80**4 rev6y ago](https://www.amazon.de/dp/B07XSKRD9M)

### **Trending**

90-day click momentum

[![Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large](https://m.media-amazon.com/images/I/41f6PhkjrlL.jpg)**Friends Offizielles Lizenzprodukt Class of 2004 Sweatshirt (Weiß) X-Large**Friends**€30.79**0.0★**— 1%**](https://www.amazon.de/dp/B09PBXPS62) [![They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M](https://m.media-amazon.com/images/I/41f54JyhTzL.jpg)**They Dont Know that We Know Friends Tshirt Herren T-Shirt Schwarz M**EUGINE DREAM**€13.80**3.9★**— 1%**](https://www.amazon.de/dp/B07XSKRD9M) [![Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends](https://m.media-amazon.com/images/I/415d4ULDMRL.jpg)**Friends Lovers and the Big Terrible Thing: The powerful memoir from the beloved star of Friends**Headline Books**€14.76**4.6★**— 4%**](https://www.amazon.de/dp/1472295935)

## **Demand**

Weekly Amazon search volume, last 9 weeks — -25.5% search growth over the last 90 days.

10060May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26