--- title: "house of the dragon — Niche Verdict: Skip it (34/100) | Amazon Germany - Flapen" canonical_url: "https://flapen.com/amazon/research/de/b-robedarf-schreibwaren/house-of-the-dragon" last_updated: "2026-07-14T03:51:25.623Z" locale: en meta: description: "weak search conversion (0.2%) — house of the dragon doesn't clear our bar today." "og:description": "weak search conversion (0.2%) — house of the dragon doesn't clear our bar today." "og:title": "house of the dragon — Niche Verdict: Skip it (34/100) | Amazon Germany - Flapen" --- Back to Flapen home # **house of the dragon** **Skip it** Weak search conversion (0.2%) — this niche doesn't clear our bar today. Market size 9Growth 21Conversion 3Competition 21Returns 95Price range 83Avg price 89Brand share 24Review moat 77Quality gap 19 **Returns** **Great****1.0%** return rate — above 6% kills the launch gate **Avg price** **Great****€20.73** avg listing price — sweet spot $15–$100 **Price range** **Great****€9.24–€48.80** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Review moat** **Great****462.08** avg incumbent reviews — the moat a new listing must climb **Brand share** **Bad****90%** top-5 brand share — brand-locked demand **Growth** **Bad****-8.6%** 90-day search growth — must beat 0% to launch **Competition** **Bad****75%** top-5 click share — a locked-up shelf **Quality gap** **Bad****4.7★** avg incumbent rating — lower means beatable quality **Market size** **Bad****€36K** €36K/yr · 726K searches **Conversion** **Bad****0.2%** search→purchase rate — share of searches ending in a sale ## **Competition** The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. **Brands** **8 **—flat **Sellers** **127** **Top-5 brand share** **90%** **Open market** **6%** - Spiral31% - Ten Speed Press18% - Revell17% - Funko14% - HWC Trading10% - McFarlane3% - Open — no brand owns it (2 brands, 6%) ## **Product shelf** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%€4K20%€7K30%€11K40%€14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 13 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.](https://m.media-amazon.com/images/I/41qYmgmWarL.jpg)**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€9.24**4.5★39 rev](https://www.amazon.de/dp/B0BCWW2ZKH) [2![The Rise of the Dragon: An Illustrated History of the Targaryen Dynasty Volume One (The Targaryen Dynasty: The House of the Dragon Band 1)](https://m.media-amazon.com/images/I/51SGVWNeMnL.jpg)**The Rise of the Dragon: An Illustrated History of the Targaryen Dynasty Volume One (The Targaryen Dynasty: The House of the Dragon Band 1)**Ten Speed Press**€26.32**4.8★3,629 rev](https://www.amazon.de/dp/1984859250) [3![Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.](https://m.media-amazon.com/images/I/41R5QVdvfsL.jpg)**Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.**Revell**€14.18**4.8★7 rev](https://www.amazon.de/dp/B0DB87X6WJ) [4![Funko POP! Television: House of the Dragon - Syrax - Dragon - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler](https://m.media-amazon.com/images/I/51dEYzRugPL.jpg)**Funko POP! Television: House of the Dragon - Syrax - Dragon - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€17.73**4.8★1,466 rev](https://www.amazon.de/dp/B09V85CK5Q) [5![Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler](https://m.media-amazon.com/images/I/41Zbkwn69BL.jpg)**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€20.93**4.7★225 rev](https://www.amazon.de/dp/B0D98T6RJJ) **~~View all top sellers →~~** ### **Newest** by launch date [![Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler](https://m.media-amazon.com/images/I/41Zbkwn69BL.jpg)**Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler**Funko**€20.93**225 rev1y ago](https://www.amazon.de/dp/B0D98T6RJJ) [![HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4](https://m.media-amazon.com/images/I/415SdY8GNnL.jpg)**HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€15.17**3 rev1y ago](https://www.amazon.de/dp/B0DHD7ZX4B) [![HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4](https://m.media-amazon.com/images/I/41vLK99fPiL.jpg)**HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€16.30**2 rev1y ago](https://www.amazon.de/dp/B0DHD8QFSZ) [![Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.](https://m.media-amazon.com/images/I/41R5QVdvfsL.jpg)**Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.**Revell**€14.18**7 rev1y ago](https://www.amazon.de/dp/B0DB87X6WJ) [![Funko Pop! Rides Deluxe: HOTD - House of The Dragon - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler](https://m.media-amazon.com/images/I/41JF-jX4emL.jpg)**Funko Pop! Rides Deluxe: HOTD - House of The Dragon - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler**Funko**€27.66**461 rev1y ago](https://www.amazon.de/dp/B0CNCZSYGG) **~~View all new products →~~** ### **Trending** 90-day click momentum [![HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4](https://m.media-amazon.com/images/I/41vLK99fPiL.jpg)**HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€16.30**5.0★**▲ 77%**](https://www.amazon.de/dp/B0DHD8QFSZ) [![House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.](https://m.media-amazon.com/images/I/41qYmgmWarL.jpg)**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€13.64**4.5★**▲ 70%**](https://www.amazon.de/dp/B0BCWWM2VP) [![House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.](https://m.media-amazon.com/images/I/41qYmgmWarL.jpg)**House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.**Spiral**€9.24**4.5★**▲ 67%**](https://www.amazon.de/dp/B0BCWW2ZKH) [![HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4](https://m.media-amazon.com/images/I/415SdY8GNnL.jpg)**HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4**HWC Trading**€15.17**4.4★**▲ 64%**](https://www.amazon.de/dp/B0DHD7ZX4B) [![Displate Offiziell House of the Dragon MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Key Arts - Targaryen House Sigil 45 cm x 32 cm](https://m.media-amazon.com/images/I/41xqZStMJrL.jpg)**Displate Offiziell House of the Dragon MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Key Arts - Targaryen House Sigil 45 cm x 32 cm**Displate**€48.80**5.0★**▲ 45%**](https://www.amazon.de/dp/B0C81L6CQC) **~~View all trending →~~** ## **Demand & seasonality** Weekly Amazon search volume, last 58 weeks — -8.6% search growth over the last 90 days. 60K40KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3× ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Sammlungsobjekte**100% *“und zum Sammeln einfach mega cool”* ### **Top return reasons ** **Defekt Material/Teile**75% **Sprachprobleme**25%