--- title: "winterreifen 195 65 r15 — Niche Verdict: Skip it (43/100) | Amazon Germany - Flapen" canonical_url: "https://flapen.com/amazon/research/de/auto-motorrad/winterreifen-195-65-r15" last_updated: "2026-07-10T03:46:08.709Z" locale: en meta: description: "a small market ($33K/yr) — winterreifen 195 65 r15 doesn't clear our bar today." "og:description": "a small market ($33K/yr) — winterreifen 195 65 r15 doesn't clear our bar today." "og:title": "winterreifen 195 65 r15 — Niche Verdict: Skip it (43/100) | Amazon Germany - Flapen" --- Back to Flapen home # **winterreifen 195 65 r15** **Skip it****43/100 ** a small market ($33K/yr) — winterreifen 195 65 r15 doesn't clear our bar today. **Market/yr** **€33K** **Growth (1y)** **+129.0%** **Products** **16** **Brands** **14** was 21 a year ago **Sellers** **23** **Price range** **€36.98–€54.56** **Returns** **0.9%** **Rating** **4.5★** **Skip it** Scored 43/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **68** ×0.30 Competition **41** ×0.20 Quality gap **45** ×0.10 Returns **93** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +129.0% year over year. 10K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.4× ## **Competition** - HANKOOK29% - Uniroyal12% - Kumho11% - Nexen8% - FULDA8% - Bridgestone6% - Other (8 brands)25% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 23 sellers compete here. **Brands** **14 **▼falling was 21 a year ago **Sellers** **23** **Top 5 brand share** **69%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/51tqe5sX0AL.jpg) [**HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen**](https://www.amazon.de/dp/B0BD147Z3T) HANKOOK€47.894.6★27526%—flat 2 ![Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)](https://m.media-amazon.com/images/I/51H7i+PPyeL.jpg) [**Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)**](https://www.amazon.de/dp/B09J9K5NQC) Uniroyal€42.434.5★16412%▲rising 3 ![Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen](https://m.media-amazon.com/images/I/41we777rQ1L.jpg) [**Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen**](https://www.amazon.de/dp/B07VLB8TLD) Nexen€41.904.5★1878%▼falling 4 ![FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen](https://m.media-amazon.com/images/I/51UvZUkE8uL.jpg) [**FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen**](https://www.amazon.de/dp/B00CS64ZPU) FULDA€49.124.6★4638%▼falling 5 ![195/65R15 91T WinterCraft WP52+](https://m.media-amazon.com/images/I/31nzNZlrrmL.jpg) [**195/65R15 91T WinterCraft WP52+**](https://www.amazon.de/dp/B0FTFT44TT) Kumho€36.983.8★88%▲rising 6 ![Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)](https://m.media-amazon.com/images/I/516XchSCvJL.jpg) [**Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)**](https://www.amazon.de/dp/B07RYMTNL8) Bridgestone€54.564.7★9606%▼falling 7 ![SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/41p8MpvaC1L.jpg) [**SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen**](https://www.amazon.de/dp/B0DS2MHKVJ) SYRON Tires€39.534.6★246%▲rising 8 ![195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg](https://m.media-amazon.com/images/I/51JO1ZcIIfL.jpg) [**195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg**](https://www.amazon.de/dp/B09MM77DH8) Generic€44.463.8★74%▲rising 9 ![Kumho 195/65 R15 91H Solus HA32 M+S PKW Ganzjahresreifen 195/65R15 91H - M+S/3PMSF](https://m.media-amazon.com/images/I/417wRNGNPHS.jpg) [**Kumho 195/65 R15 91H Solus HA32 M+S PKW Ganzjahresreifen 195/65R15 91H - M+S/3PMSF**](https://www.amazon.de/dp/B08HJFRQVC) Kumho€40.864.6★2684%▼falling 10 ![Firestone 195/65 R15 91T Winterreifen M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2](https://m.media-amazon.com/images/I/515+MGPKcrL.jpg) [**Firestone 195/65 R15 91T Winterreifen M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2**](https://www.amazon.de/dp/B08D2S3RY4) Firestone€44.584.7★3873%▼falling 11 ![Semperit SPEED-GRIP 5 195/65R15 91 T](https://m.media-amazon.com/images/I/51HwHLMYQHL.jpg) [**Semperit SPEED-GRIP 5 195/65R15 91 T**](https://www.amazon.de/dp/B09GXJ2GCJ) Semperit€45.654.6★433%▼falling 12 ![Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)](https://m.media-amazon.com/images/I/51Qp2Z8BWqL.jpg) [**Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)**](https://www.amazon.de/dp/B0CV471DRS) BERLIN TIRES€38.644.6★8523%▲rising 13 ![HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/51tqe5sX0AL.jpg) [**HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen**](https://www.amazon.de/dp/B0BJKJKBF2) HANKOOK€54.124.6★2753%▲rising 14 ![CST Winterreifen 195/65 R 15 91T Medallion Winter WCP1](https://m.media-amazon.com/images/I/41He99h3XIL.jpg) [**CST Winterreifen 195/65 R 15 91T Medallion Winter WCP1**](https://www.amazon.de/dp/B07HH843MK) CST€49.454.4★932%▲rising 15 ![NANKANG - 195/65 R15 TL 95T WINTER ACTIVA SV-4 XL BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/413IVjAh-SL.jpg) [**NANKANG - 195/65 R15 TL 95T WINTER ACTIVA SV-4 XL BSW M+S 3PMSF - Winterreifen**](https://www.amazon.de/dp/B09M2TPQM3) Nankang€46.390.0★02%▲rising **~~Showing 15 of 16 — show all ~~** ## **Product shelf** All 16 tracked products in this niche. Top sellersNewestTrending [![HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/51tqe5sX0AL.jpg)**HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen** HANKOOK**€47.89**4.6★275 reviews](https://www.amazon.de/dp/B0BD147Z3T) [![Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)](https://m.media-amazon.com/images/I/51H7i+PPyeL.jpg)**Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)** Uniroyal**€42.43**4.5★164 reviews](https://www.amazon.de/dp/B09J9K5NQC) [![Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen](https://m.media-amazon.com/images/I/41we777rQ1L.jpg)**Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen** Nexen**€41.90**4.5★187 reviews](https://www.amazon.de/dp/B07VLB8TLD) [![FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen](https://m.media-amazon.com/images/I/51UvZUkE8uL.jpg)**FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen** FULDA**€49.12**4.6★463 reviews](https://www.amazon.de/dp/B00CS64ZPU) [![195/65R15 91T WinterCraft WP52+](https://m.media-amazon.com/images/I/31nzNZlrrmL.jpg)**195/65R15 91T WinterCraft WP52+** Kumho**€36.98**3.8★8 reviews](https://www.amazon.de/dp/B0FTFT44TT) [![Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)](https://m.media-amazon.com/images/I/516XchSCvJL.jpg)**Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)** Bridgestone**€54.56**4.7★960 reviews](https://www.amazon.de/dp/B07RYMTNL8) [![SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen](https://m.media-amazon.com/images/I/41p8MpvaC1L.jpg)**SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen** SYRON Tires**€39.53**4.6★24 reviews](https://www.amazon.de/dp/B0DS2MHKVJ) [![195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg](https://m.media-amazon.com/images/I/51JO1ZcIIfL.jpg)**195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg** Generic**€44.46**3.8★7 reviews](https://www.amazon.de/dp/B09MM77DH8) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Qualität insgesamt**32% *“gute Qualität, Alles Super!”* **Preis-Leistungs-Verhältnis**28% *“Preis/Leistung passt auch als "Ganzjahresreifen".”* **Reibung**13% *“Gute Reifen”* **Haltbarkeit**8% *“Zuverlässigkeit”* **Gesamtgröße**8% *“Passen gut”* **Haftung/Klebrigkeit**4% *“Gute Haftung”* **Geräuschpegel**4% *“Kaum Laufgeräusche”* ### **What buyers complain about ** **Geräuschpegel**44% *“Ordentlicher Ganzjahresreifen, etwas lauter”* **Preis-Leistungs-Verhältnis**33% *“Zu teuer gewesen”* #### **Top return reasons**- Gesamtgröße73% - Kompatibilität – insgesamt14% - Wartung und Reparatur5% - Defekt Material/Teile5% - Benutzerfreundlichkeit5%