[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-list-en-page-4":3},{"posts":4,"total":56},[5,14,22,30,38,44,50],{"slug":6,"title":7,"description":8,"section":9,"tags":10,"author":11,"cover_url":12,"published_at":13},"best-amazon-product-research-tools-2025","Amazon Product Research Tools Compared: What They Show You and What They Miss","A breakdown of the most popular Amazon product research tools, what each one actually measures, and the 80+ data points most of them structurally cannot show you.","product-research",[9],"joel-turcotte-gaucher","\u002Fimages\u002Fblog\u002Fbest-amazon-product-research-tools-2025.webp","2025-04-02T10:00:00+00:00",{"slug":15,"title":16,"description":17,"section":18,"tags":19,"author":11,"cover_url":21,"published_at":13},"calculate-amazon-fba-profit-margins","How to Calculate Profit Margins for Amazon FBA Before You Launch","Most Amazon sellers calculate profit margins wrong because they miss half the costs. Here is the full P&L framework we use across 300+ brand launches at Flapen, including the exact margin thresholds that determine whether a product is worth your capital.","product-launch",[20],"amazon-fba","\u002Fimages\u002Fblog\u002Fcalculate-amazon-fba-profit-margins.webp",{"slug":23,"title":24,"description":25,"section":26,"tags":27,"author":11,"cover_url":29,"published_at":13},"diy-amazon-product-photography","Amazon Product Photography: What Actually Drives Clicks and Conversions","Your primary image is the single highest-leverage element on your Amazon listing. Here is how to evaluate, shoot, and optimize product photos that actually improve CTR and conversion rate, whether you shoot them yourself or hire a team.","listing-optimization",[28],"product-images","\u002Fimages\u002Fblog\u002Fdiy-amazon-product-photography.webp",{"slug":31,"title":32,"description":33,"section":34,"tags":35,"author":11,"cover_url":37,"published_at":13},"expand-beyond-amazon-shopify-walmart","When to Expand Beyond Amazon: The Sequenced Platform Strategy","Most sellers diversify too early and bleed cash across channels. Here is the exact expansion sequence we use at Flapen: Amazon US first, then other marketplaces, then Shopify, then retail. Data-driven criteria for when to move to each stage.","advertising",[36],"ppc","\u002Fimages\u002Fblog\u002Fexpand-beyond-amazon-shopify-walmart.webp",{"slug":39,"title":40,"description":41,"section":9,"tags":42,"author":11,"cover_url":43,"published_at":13},"find-profitable-amazon-niches","How to Find Profitable Product Niches on Amazon","Most Amazon sellers evaluate products using the wrong criteria. Here is the market-first research method I use across 300+ brand launches to identify growing niches where you can profitably capture market share.",[9],"\u002Fimages\u002Fblog\u002Ffind-profitable-amazon-niches.webp",{"slug":45,"title":46,"description":47,"section":26,"tags":48,"author":11,"cover_url":49,"published_at":13},"high-converting-amazon-product-images","Amazon Product Images That Actually Convert (What the Data Shows)","Most sellers treat product images as a photography problem. The data from 300+ brand launches shows it is a conversion rate optimization problem. Here is the framework we use at Flapen.",[28],"\u002Fimages\u002Fblog\u002Fhigh-converting-amazon-product-images.webp",{"slug":51,"title":52,"description":53,"section":34,"tags":54,"author":11,"cover_url":55,"published_at":13},"improve-amazon-ppc-using-data","Why Your Amazon Advertising Is Not Working and How to Fix It with Data","Most Amazon sellers set one ACOS target and wonder why their ads stop working. Here is the operator-level advertising audit framework we use across 300+ brands at Flapen to diagnose, fix, and scale PPC profitably.",[36],"\u002Fimages\u002Fblog\u002Fimprove-amazon-ppc-using-data.webp",37]